According to new research released by IDC and Microsoft digital technology is not simply going to have a huge impact on business but also on society, and the transformation will take just three years.
Today 6% of New Zealand’s GDP is contributed by digital technology but by 2021 that will skyrocket to 55% – adding $9.6 billion to the economy.
The sheer rate of change for New Zealand’s economy was driven home yesterday as the latest research by Microsoft and IDC, Unlocking the Economic Impact of Digital Transformation, was presented by Microsoft New Zealand managing director Barrie Sheers and a panel of experts at the Microsoft Digital Transformation Roundtable.
2. DIGITAL
How is an
organisation being
digitally transformed?
How is an organisation
business model being
digitally transformed?
TRANSFORMATION
3. Every company is a software
company. You have to start
thinking and operating like
a digital company. It’s no
longer just about procuring
one solution and deploying
one. It’s not about one
simple software solution. It’s
really you yourself thinking
of your own future as a
digital company.
SATYA NADELLA
CEO, MICROSOFT
4. Digital
Transformation
economic impact
on countries’ GDP
Digital
Transformation
impact on
organisation’s
business
What sets Digital
Transformation
Leaders Apart?
Unlocking the Economic Impact of
Digital Transformation in Asia Pacific
Digital
Transformation
Impact on society
6. 2017 2019F 2021F
Digital Transformation Contributed Non-Digital Transformation Contributed
55%
28%
Impact on GDP derived from digital products or services created directly
through the use of technologies by 2021
Asia Pacific
2017 2019F 2021F
Digital Transformation-contributed Non Digital Transformation
60%
25%
6% 6%
New Zealand
7. Forecast additional GDP contribution by DT based on projected GDP (nominal) growth by the World Bank, forecasted based on
revenue growth projections by companies undergoing DT and discounted by percent of companies undergoing DT.
Asia Pacific New Zealand’s
DIGITAL TRANSFORMATION IMPACT ON ASIA PACIFIC GDP (US$ BILLION)
Legend
2016
2021
4.9% CAGR
forecasted growth
0.8% CAGR
Digital Transformation
will add to GDP
24,498
24,498 6,685 1,161
DIGITAL TRANSFORMATION IMPACT ON NEW ZEALAND GDP (US$ BILLION)
2016
2021
2.9% CAGR
forecasted growth
185
185 28
0.7% CAGR
Digital Transformation
will add to GDP
7
8. What sets Digital
Transformation
Leaders Apart?
Digital
Transformation
Impact on society
Digital
Transformation
economic impact
on GDP
Digital
Transformation
impact on
organisation’s
business
Unlocking the Economic Impact of
Digital Transformation in New Zealand
9. Top 5 Benefits
Base: All respondents (n=95) – respondents who indicated “no strategy but plans to build one” have been removed for this analysis.
A5. What are the top 3 benefits that your organisation has observed from their current Digital Transformation initiatives? Please indicate the degree of
improvement for these three.
Improvement in
profit margin
#1
Improved customer
advocacy, loyalty and
retention
#4
Improvement
in productivity
#3
Increased revenue
from existing
products and services
#2
Increased revenue
from new products
and services
#5
10. Challenges
Base: All respondents (n=100)
B1. What are the top 3 challenges your organisation has faced or is facing in its digital transformation journey?
Siloed and resistant culture
Lack of skills and resources
#3
#2
#1
Lack of advanced analytics to develop
actionable insights
12. Benefits to Society
Base: All respondents (n=100)
C2. in your opinion, which of the following areas do you think DT initiatives by companies and government has benefited citizens? Rank top 3.
Increasing opportunities for individuals through better access to education and training, creating higher value jobs
for individuals, and improving quality of education through better teaching tools were seen as top three benefits
Create more higher
value jobs in the
future for
individuals
#2
Improved quality of
education through
better teaching tools
#3
Increase
opportunities for
individuals through
better access to
education and
training
#1
14. Base: All respondents (n=1560)
A1. Which of the following best describes your organisation’s digital transformation strategy?
A6. What % of your revenues / fees / incomes / fundings are derived from digital products and/or services?
A5. What are the top 3 benefits that your organisation has observed from their current Digital Transformation initiatives? Please indicate the degree of
improvement for these three.
LEADERS
7%
FOLLOWERS
93%
15. Five Organisational Traits
CULTURE & CHANGE
“…are less risk-adverse and
characterised by having
transient organisations that
adapt to changing needs,
often automatically and
without management
intervention.”
“They embrace fail/
learn-fast approaches.”
ORGANISATIONAL
BEHAVIOR
“…display higher maturity
in collaboration and agility
in change cycle. Instead of
focusing on individual
efforts, teams self-organise
across groups to achieve
organisational success.”
DIGITAL
TRANSFORMATION
APPROACHES
LEADERSHIP &
STRUCTURE
BUDGETS
“…display higher
organisation-wide
alignment in their DT
efforts.”
“Their strategies and
metrics are interlinked to
deliver digital products,
services and experiences to
customers.“
“has a key person
leading their digital
transformation efforts
with an independent
standalone digital
business unit or with
digital leads assigned to
each LOB and functional
groups to drive efforts”
“…have allocated
budget for digital
transformation as a
permanent part of
the P&L to maximize
resources, ensure
organisation-wide
alignment and better
governance“
41% 31% 78% 61%
80% 65% 84% 68% 70% 50%
Leaders Followers % indicate respondents in group who agreed with statements
across Asia Pacific
17. How to Become a Digital Transformation Leader?
• Address organisational structure shifts
required for digital transformation
success
• Encourage the use of data across all
work processes and operations within
the enterprise
• Create a digital ecosystem–mindset with
data-sharing with partners and third parties.
CREATE A DIGITAL CULTURE BUILD AN INFORMATION
ECOSYSTEM
EMBRACE MICRO-REVOLUTIONS
• Begin with the end in mind and include a
plan with clear outcomes
• Facilitate Data Capitalisation across the
Enterprise and with Ecosystem partners.
• Focus on small, quick projects that deliver
positive business outcomes and accrue to a
bigger and bolder digital transformation
strategy
• Enabling quick investments and trials in
emerging technologies, especially AI
• Create a balance scorecard that combines
standard and new metrics for DT success.
LEVERAGE AI TO ACCELERATE DIGITAL TRANSFORMATION
OF THE ENTERPRISE AND ECOSYSTEM
18.
19.
20. Roger Jones, Chief Technology Officer, Auckland Transport
Challenge
• Nearly one-third of New
Zealanders live in the
Auckland metropolitan
area, which houses 1.4
million people, and
more move there every
day.
• The city’s population is
projected to grow to 2.2
in next decade
• An estimated 800 new
cars on Auckland’s roads
every week.
• This means a lot of
demand for
transportation services.
Strategy
• Help make Auckland a
digital city by using
technology to help manage
public transportation
projects.
• Implement a new system to
allow AT to make real-time,
informed decisions to
improve travel for everyone.
• Work with NZTA to
implement MaaS that can be
used for buses, ferries and
trains.
• Use Artificial Intelligence
based on information about
the commuter to predict in
advance travel journeys.
Expected Results
• Considerable cost savings
through operational efficiency
gains. Estimated quantifiable
savings of $3 million in the first
10 years, expected to continue
to grow.
• Main goal is to allow
customers to make informed
decisions about their best
choice of transport on a daily
basis.
22. 2017 2019F 2021F
Digital Transformation Contributed Non-Digital Transformation Contributed
55%
28%
Impact on GDP derived from digital products or services created directly
through the use of technologies by 2021
Asia Pacific
2017 2019F 2021F
Digital Transformation-contributed Non Digital Transformation
60%
25%
6% 6%
New Zealand
24. Technology investments for Digital Transformation for 2018
Base: All respondents (n=100)
B6. Relating to the use of technology for your DT initiatives, which of the following digital technologies are your organisation going to heavily invest on in 2018?
Cloud Big data
analytics
Mobility Security eCommerce Social
media
AI/
Cognitive/
Robotics
Internet of
Things
(IoT)
Next Gen
Interface
Mixed, AR
& VR
Blockchain
20.1%
14.6% 14.6%
9.9%
8.4%
6.6%
9.5%
6.3%
2.4% 1.9% 1.5%
CORE TECHNOLOGIES EMERGING TECHNOLOGIES
26. How to Become a Digital Transformation Leader?
• Address organisational structure shifts
required for digital transformation
success
• Encourage the use of data across all
work processes and operations within
the enterprise;
• Create a digital ecosystem–mindset with
data-sharing with partners and third parties.”
CREATE A DIGITAL CULTURE BUILD AN INFORMATION
ECOSYSTEM
EMBRACE MICRO-REVOLUTIONS
• Begin with the end in mind and include a
plan with clear outcomes.
• Facilitate Data Capitalisation across the
Enterprise and with Ecosystem partners.
• Focus on small, quick projects that deliver
positive business outcomes and accrue to a
bigger and bolder digital transformation
strategy
• Enabling quick investments and trials in
emerging technologies, especially AI
• Create a balance scorecard that combines
standard and new metrics for DT success.
LEVERAGE AI TO ACCELERATE DIGITAL TRANSFORMATION
OF THE ENTERPRISE AND ECOSYSTEM
28. Jobs Transformation
Outsourced,
automated or made
redundant
24%
Unchanged
11%
New roles created
due to digital
transformation
investments
27%
Retrained and
upskilled
38%
Base: All respondents (n=100)
C3. To address the lack of skillsets in your organisation, what percentage of your organisation’s jobs in 3 years will be: a) Outsourced, automated or made redundant,
b) New roles created given digital transformation investments, c) Retrained and upskilled
#C3a:- Do you think young professionals within your organisation (aged 25 year-old and below) have future ready digital skills to meet the demands of digital
transformation.?
89%
of jobs in the
next 3 years will
be transformed
67%
are confident that
young professionals
already have future
ready skills that will help
them to transition to
new roles.
IDC
GDP forecast by IMF and World Bank. Analyst assumption that by 2021 what percentage of Agriculture, Industry and Services will be derived from digital products or services.
Its highly likely that by 2021 that 2/3 of Services (e.g. banking, hospitality, healthcare, etc) will be driven by digital, over 50% of Industry (manufacturing, construction, etc) will be driven by digital but only about 10% of agriculture.
Why is there such a significant jump in the projection of contribution of digital products and services from 6% in 2017 to 60% forecasted in 2021?
Currently, majority of digital transformation initiatives are aimed at productivity improvements, i.e. using tablets to take orders in a restaurant.
Companies have not created much new products and services that is dependent on digital, nor converted much of its sales or revenue yet. In fact, revenues (not gross merchandise value) from eCommerce only contributes approximately 2 to 3% of GDP in Asia Pacific.
However, we are seeing Leaders starting to use data to create new products and services, and are spearheading the conversion of their business to be digital technology dependent.
As we move towards 2021, we expect that the digital transformation momentum will accelerate rapid with more companies investing in big data, artificial intelligence, IoT and other digital transformation enablers to reach a state whereby 60% of total Asia Pacific’s GDP (and 55% of New Zealand’s GDP) will be derived from digital products and services.
Going back to the restaurant example, the outlet may invest in a mobility solution that uses tablets to take orders. However, we cannot say that the restaurant’s sales are derived from digital products and services as that impact internal productivity only.
By 2021, a physical restaurant may not exist. Orders are predicted by AI beforehand, and ordered via virtual reality, the cook will still cook the meal but assisted by robots, and the meal delivered by drones. This transformation can be then regarded as a contribution to digital revenues.
IDC also looked at rate of change across different industries, and spoke to industry leaders on their aspirations, in which analysts were able to make predictions as to how fast and to what extent transformation will happen.
For example, the rate of transformation is faster in the Services sector versus the Agricultural sector.
[end slide]
We have categorized the set of technologies surveyed into “core” and “emerging” simply because without investing in “core” technologies such as cloud, mobility, big data analytics and even security, “emerging” technologies will not make sense in the greater scheme of things.
Without big data analytics, AI/Cognitive/Robotics will not be possible as these emerging technologies require data. Data acquisition, data sharing, data value development and realization are critical for AI-related technologies to be implemented.
Without cloud, organisations will not have access to high-power computing and storage which supports big data analytics
[end slide]
These are four recommendations for organisations in becoming a digital transformation leader:
Create a digital culture: Culture is a multi-layered core at the heart of every successful digital transformation of organisations. In our increasingly digital world, a digital culture cannot thrive if an organisation operates in silos with disconnected or under-connected business functions. Importantly, digital transformation will not be optimized if organisations do not collaborate with their external customers and partners. The study shows that leaders benefit from a full digital transformation strategy, comprising a vibrant and mature ecosystem of customers and partners working together. Data has to be embraced as part of every piece of work done in the organisation, where employees are using data in real-time to allow them to make better decisions, and ultimately, serve customers and partners better.
Build an information ecosystem: In a digital world, organisations have more data being captured from more internal and external sources than ever before. The opportunity and challenge is to bring all that data together, analyze it and use it in a way that’s contributing to better decision making and better outcomes. Data capitalization would be key for all organisations to succeed in the digital economy, where leaders are able to convert data into capital assets. To achieve this, there needs to be data sharing and collaboration within the organisation and externally with customers and partners in a trusted manner. A proper data strategy allows organisations to start to take advantage of the power of AI in identifying connections, insights and trends that are not yet obvious. Without real measurable data, AI will not be possible.
Embrace micro-revolutions: In most cases, digital transformation efforts do not start with an organisation-wide plan of change, but rather with a series of micro-revolutions. These are small, quick projects that deliver positive business outcomes and accrue to a bigger and bolder digital transformation initiatives. We see this digital momentum in leaders, where they are less risk-adverse and even often embrace fail-fast and learn-fast approaches. This approach will ultimately enable organisations to be at the forefront of reaping benefits from emerging technologies such as AI.
Underlying the acceleration would be the need to leverage AI for DT of enterprise and ecosystem: organisations that have big data analytics in place are also able to build upon the platform for the development of emerging technology such as AI, cognitive and robotics, which will accelerate digitalization.
[end slide]
While digital transformation’s impact on organisations are clear, there have been plenty of discussions about its impact on the society at large, particularly to jobs:
Respondents in this study felt that 89% of jobs in the next 3 years will be transformed. 65% of jobs will be redeployed to a new position and/or retrained and upskilled for digital transformation. It is a transformation, not a displacement:
Many types of jobs will evolve and change. In past industrial revolutions, jobs were transformed, and workers were reskilled to deliver higher value output to meet increased market demands.
In addition, only 67% of respondents in our study are confident that their millennial employees already have future ready skills that will help them to transition to new roles.
Continuous learning and training will be important for transformation of New Zealand’s economy for the digital age.
[end slide]
Importantly, the study has shown that leaders reap the highest digital transformation improvements over followers.
In fact, leaders are seeing more than double the benefits from digital transformation compared to the followers, and the effect will be more pronounced by 2020.