1.
Social Media 101:
Twitter, Facebook, LinkedIn
Barbara O’Neill
@moneytalk1
https://www.moneytalkbmo.com/

2.
What Types of Social Media
Do YOU Use?
 Have you tweeted?
 Do you have a blog?
 Do you use Facebook?
 Are you LinkedIn?
 Other (e.g., Instagram, TikTok)?

3.
3
Why Social Media?
IF FACEBOOK were a country, it would be
the largest country in the world. There are
more Facebook users than there are people
in any country.
≈ 2.6 Billion active monthly FB users (vs. ≈1.4b
residents of China and ≈1.35b residents of
India and ≈331 million U.S. residents )
The world’s second most popular search engine
is YOUTUBE. YouTube is owned by #1 search
engine GOOGLE
There are ≈ 192 million daily active users on
TWITTER in 2021.
https://www.oberlo.com/blog/twitter-statistics
https://www.statista.com/statistics/268136/top-15-
countries-based-on-number-of-facebook-users/

4.
My Street Cred
 Twitter user since 2009 (early adopter)
 Former professor at Rutgers University
 Currently a full-time entrepreneur
 Use Twitter for business 95%+ of the time
 In top 1.5% of Twitter users worldwide (~3,850 followers)
 Facebook user for 10+ years; mix of personal and
business use
 Have a LinkedIn all-star rating (optimized profile)

5.
Why Do YOU Want to Use
Social Media?
 Stay connected with friends and family
 Get national news for free
 Stay connected locally (e.g., Ocala, Stone Creek)
 Promote a brand/ business or get a job
 Learn new things
 Follow people who you respect
 Share your opinions
 Other reasons?

6.
Develop a Social Media
“Game Plan”
 Platforms for professional use only?
 Platforms for personal use only?
 Personal and professional use? (one account or two?)
 “Off Limits” content (e.g., politics, controversial topics)
 Having a “game plan” (a.k.a., “guardrails”) will help you
determine what (and what not) to read and share online….
and to stay in your lane

7.
My Guardrails
 Positive words
 Pretty pictures
 Useful information and links
 “Barbservations”
 No controversial topics
 No politics
 No shaming and blaming

8.
What are YOUR “Guardrails”?
Volunteers to share
your thoughts?

9.
Good Rule of the Road:
Don’t post anything that you
would not say to someone F2F
or write in a newspaper letter
to the editor!

10.
Visuals Increase Engagement
by “Slowing People Down”

11.
Types of Social Media Visuals
1. Stock images
2. Personal photos
3. Hand drawn sketches
4. Grayed out images
5. Paint graphics
6. Canva graphics
7. PowerPoint jpeg images
8. Bitmojis
9. Photo collages
10. Charts, tables, and infographics
11. GIFs (video) (https://giphy.com/categories)
12. Memes (https://imgflip.com/memegenerator)

12.
Social Media Photo Collages

13.
Twitter 101
Log on to www.twitter.com
Determine your username and
password
Let your mission statement
drive your user name
Examples:
 Business name
 Favorite hobby/passion
 Name or nick name
Also determine a graphic image
Examples:
 Personal or family photo
 Logo
 Graphic image

14.
Twitter Profile

15.
Twitter Profile Tips
 Use your real name
 Use a high-quality photo
 Use a high-quality header image (1,500 px x 1,500 px)
 Include credentials
 Tell prospective followers who you are and what you do in
160 characters or less
 Include a URL to your blog or website
 Tweak and update as needed

16.
You Have 280 Characters to
Say Something
The circle fills in blue as the number of characters
increases; turns gold when you exceed the limit

17.
Tweet Length
 Typical tweet length is less than 50 characters even with
2018 increase from 140 characters to 280:
https://www.theverge.com/2018/2/8/16990308/twitter-
280-character-tweet-length
 If you “run long,” substitute and smush to save characters
 4 for “for” and 2 for “to” or “too”
 #creditcards
 You can also create Twitter threads:
https://help.twitter.com/en/using-twitter/create-a-
thread

18.
Hashtags Are a Data Magnet
 Choose hashtags mindfully
 People search hashtags for content (like a key word)
 See #Explore for searches and to see trending hashtags
 Frequently used hashtags pop up automatically (just click)
 Hashtag words are frequently smushed together (e.g.,
#financialeducation, #creditcards, and #AshWednesday)
 Don’t overuse hashtags in a tweet (e.g., every other word)

19.
Notifications
Likes, Retweets, New Followers, Mentions, Direct Messages

20.
Messages (DMs)

21.
Monitor and Schedule
Tweets With Hootsuite

22.
Hootsuite Publisher

23.
Facebook 101
Log on to www.facebook.com
Determine your username and password; write
them down in your digital assets inventory:
https://njaes.rutgers.edu/money/pdfs/Digital
-Assets-Worksheet.pdf
Write a short bio and complete your profile, as
comfortable (e.g., job. education, home town,
current city, website; some profile info can be
public or not, depending on what you select)
Also, select two graphic images: cover photo
(big header) and profile photo (small photo)
that is also the “icon” for your tweets
Examples of profile images:
 Personal or family photo
 Logo
 Graphic images

24.
Pros and Cons of Facebook
Pros
 FREE way to promote a book
and/or business and sell things
 Source of daily news
 Stay connected with colleagues
and friends
 Repository for your photos
 View a variety of opinions
 Keeps a “journal” of your life
 Can connect people to help one
another
Cons
 Time-use concerns: FB can suck up
hours of time
 “Over-sharing” concerns
 Mental health/anxiety concerns
 Privacy concerns via photos and
tagged messages
 Targeted advertising based on
profile and uploads
 Can connect people to do bad things
Source: https://itstillworks.com/list-pros-
cons-having-facebook-account-3905.html

25.
Posting FB Messages
FB Post Limit: 63,206 characters
FB Username character limit: 50 characters

26.
Editing FB Messages

27.
Facebook Friends

28.
Accepting FB Friend Requests
 Do you know the person?
 What is his/her relationship to you
(e.g., family member, boss, friend)?
 Do you have things in common?
 Is he/she a positive person in real
life?

29.
Community Engagement
Features: Like, Comment, Share
Like
Love
Care
Ha Ha
Wow!
Sad
Angry

30.
Notifications
 Engagement reactions (e.g., likes and
comments on your posts)
 Mentions in a FB friend’s comments
 Live news reports (if you follow media)
 New posts in a group you belong to
 New photos added by friends
 FB friend birthday notifications
 New FB friend requests
 Invitations to join FB groups

31.
Facebook Groups
 You get invited to join by someone or ask
to join a group
 Site administrators let you in…or not
 FB groups have ground rules (e.g., “no
selling” or “no politics”)
 Group and admins enforce group rules

32.
Fun and Help With Facebook
Groups https://www.bigcommerce.
com/ecommerce-
answers/what-are-facebook-
groups/

33.
Facebook Messenger
 Messaging app platform developed by Facebook in 2011
 Can message individuals or a group
 Automatically comes with a Facebook account
 Can turn “Active Status” on (or off) to indicate that
you are online (green dot)
 Can send messages and photos and more
 Can be used positively for timely and helpful
information sharing
 Can be used negatively (e.g., 1/6/21 Capital Building
siege): https://gizmodo.com/fbi-says-far-right-militia-
used-facebook-messenger-to-c-1846121970

34.
Facebook Marketplace

35.
LinkedIn 101
 Go to https://www.linkedin.com/
 Set up a unique username and password and start account
 Search for/invite connections
 Locate the “Start a Post” box and post content (3,000 character limit)

36.
Is LinkedIn Important?
Source: NextGen Personal Finance webinar, May 2021

37.
LinkedIn Sample Home
Page and Profile

38.
Customize Your LinkedIn URL
 Example:
https://www.linkedin.com/in/barbaraoneillmoneytalk/
 Looks more professional than a random string of numbers
Two Easy Steps:
 Click on “Edit Public Profile and URL”
 Enter a customized URL (NO spaces, symbols, or special
characters); if the URL is already “taken,” you will be
prompted to retry with a new name.

39.
Aim for 500+
LinkedIn
Connections-
It Shows You Are
a “Serious
Player”

40.
How to Stand Out on LinkedIn
 Professional high resolution headshot and background banner photo
 Eye-catching headline below your name
 Interesting career summary (about 1,000 characters- not 2,600)
 Details about education and career experience
 Customized URL
 500+ connections
 Recommendations and skill endorsements
 Regular activity (at least 3 times a week)
 All-Star profile rating from LinkedIn

41.
Final Thoughts
 Know why you are using social media and have “guardrails”
 Start small (10-15 minutes per day)
 “Lurk” without posting content for as long as you want
 Post content if/when you are ready
 Build your skills, confidence, and network

42.
Questions? Comments?
Experiences?
You can follow me on Twitter
@moneytalk1