1. Online Startups Talk
North York Public Library
WeblishPal
Barbara Tassa & Danny Wang
barbara@weblishpal.com
danny@weblishpal.com

2. Inspire. Illuminate. Instruct.

3. The Caveat: This is our perspective.

4. Who are we?
Danny Wang, co-founder Barbara Tassa, co-founder
- Experienced China Entrepreneur and a - Salesand consulting professional
Software Architect - MBA Graduate from the Rotman
School of Management in Toronto
- MBA graduate from the Rotman School
- Responsible for North American
of Management
strategy & marketing for WeblishPal
- Responsible for technology & Chinese
market development for WeblishPal

5. Search Tutors, Sign up for Class, Start Video Chatting!

6. The Inspirational
Photo Credit: Jeff Monk
(www.pushthepixel.com)

7. Successful Startups

8. The Illuminating
Photo Credit: Jeff Monk (www.pushthepixel.com)

9. What do you see?

10. >> Problem<<
(Start here)
Sales &
Customers
Distribution
Design &
Marketing
Development
Parts &
Manufacturing

11. The Instructional

12. How did we actually start a web
startup?
Identify Design &
Functional Coding, Beta Rinse,
Customer Prototype Wireframe
Specs Q&A Testing Refine
Problem Solution

13. Customer Problem
Identify Design &
Functional Coding, Beta Rinse,
Customer Prototype Wireframe
Specs Q&A Testing Refine
Problem Solution

14. Design, Prototype & Wireframe
Identify Design &
Functional Coding, Beta Rinse,
Customer Prototype Wireframe
Specs Q&A Testing Refine
Problem Solution

15. Creating Functional Specs, Coding and
Q&A
Identify Design &
Functional Coding, Beta Rinse,
Customer Prototype Wireframe
Specs Q&A Testing Refine
Problem Solution

16. Testing & Refining
Identify Design &
Functional Coding, Beta Rinse,
Customer Prototype Wireframe
Specs Q&A Testing Refine
Problem Solution

17. The Other Important Stuff

18. Your team.

19. Getting the word out & the
customer conversion funnel.

20. Investors.

21. Network, network, network.
…then network some more…

23. Resources for every startup…a starting point
• Industry news & info:
– Websites & twitter feeds: techcrunch.com, techmeme.com, news.ycombinator.com,
techstars.org, techmeme.com; venturehacks.com, techvibes.com, starupdigest.com,
sprouter.com, inc.com,
• Startup people to follow:
– Guy Kawasaki (http://blog.guykawasaki.com)
– Dave McClure (500starups.com)
– JS Cournoyer (trueventures.com)
– David Crow (startupnorth.com)
– Soniya Monga (LinkedIn.com)
– Matt Mireles (Speakertext.com)
– Satish Kanwar (jetcooper.com)
• Local resources & Events:
– MaRSdd.com, TieToronto.org, Venturelab.ca, ING café, Centre for Social Innovation, Startup
Drinks, Lean Coffee TO, Startup Weekend…
• Online tech related resources:
– Elance.com, odesk.com, 99designs.com, w3schools.com, codeacademy.com