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Strong Language and Nudity Bangkok Entrepreneurs Entrepreneur, Ecommerce, Trends By Paul Srivorakul | Bangkok Sept 2012
Our world is now trulymobile, social,searchable, addressableand interactive, andilluminated by data thatcan be collected andapplied across allmarketing functions– GroupM
BackgroundBuilt Content Companies: Built Advertising Companies: Built Ecommerce Companies:Content Experience: Advertising Experience: Ecommerce Experience:Content Management Full Service Digital Agency, Dailydeals, ecommerce,Systems (CMS) Content Social Media Agency retail, travel, paymentcreation, content curate, Adnetwork: Strategy, gateways, delivery,sourcing, freelance Design, Social, Production, sourcing, analytics,management, and Dashboard Reporting, business intelligence, Yieldsyndication, XML feeds Targeting, Analytics management, Sales, Customer ServiceFeatured Partnerships: Featured Clients: Featured Clients:
The Internet EntrepreneurI will share my insight and experience asan entrepreneur, investor, & consumer
Starting up in S.E. Asia (web 1.0 - 3.0) 3.0: Demanding Local consumers expect web & mobile UI/UX that have global standards 2.0: Learn to leapfrog - Private Sales and order fulfillment1.0: Must still - Banner ads vseducate local floating adsbusinesses andbrands about“the basics”
Online to offline models are defensible- Barriers to entry (On the ground relationships)- Not only tech (Global platforms turn ON local Lang.)- Valuable to investors (Local, Regional, Global)- Localize, Manualization, and Monetize
Create value by doing what is Hard!Practiced 100’s of Begins sending Put in 130 hourjump shots a day in emails at 4:30am weeks at Google, bythe offseason. “It and use to hold sleeping under herwas hard work that staff meetings on desk and beingmade him a legend” sun to prepare for "strategic" about her– Phil Jackson mondays showers.Work your ass off!
What is the hardest thing you’ve done? Lawsuits ExpansionDoor-to-door Theft Boardroom Battles Sales & Downsizing
“If you’re not nervous about something everyday your not building value”
6 things investors want to know Early Stage Focus Team Market Product Revenues Customers ROI
The TeamWhat makes a good start up? Balance of Power, Co-Founders, Passion, Vision, Tenacity, experience, etc.
The Market Micro-Barriers Competitors Culture CodeAdvisors Cost of 1st Mover
The ProductGamification, Analytics, Dashboards Working DEMO is the new Bplan
Trends Commerce Ease Brand Social Advertising Gamify SoLoMo Share Content UGC Curate Pro Brand Why Web only Pivots
Why Internet? 67 m Thailand Population 24 m Thais Online (33% of Pop) 98 % Use Google Search (22m) Research 48 % online, bought offline (10m) 43 % Have bought online (10m)Source: Nectec, Google, Mastercard Survey, IDC Research
Why Mobile? 93 % Own a mobile phone (66m) Own an internet 77 % enabled mobile phone (51m) 63 % Own a smart phone (40m)Source: Nectec, Google, Neilsen Global Insight Q4-2011
Why Facebook?Eyetracking heat maps of Facebook 13 m Thais use Facebook 53 % Use Facebook mobile (7m)Source: EyeTrackShop Study, Nectec, Google, Neilsen Global Insight Q4-2011
Technology is changing consumer behaviorrapidly and companies must follow FAST