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Where Digital is Going?
E-book adoption by the numbers
ALA Annual Conference | June 27, 2014
© 2014, Book Industry Study Group, Inc.
Standards and
Best Practices
Research
Education
and Events
Focus on EPUB,
ID of E-Books,
Metadata…
© 2014, Book Industry Study Group, Inc.
Standards and
Best Practices
Research
Education
and Events
Focus on EPUB,
ID of E-Books,
Metadata…
© 2014, Book Industry Study Group, Inc.
© 2014, Book Industry Study Group, Inc.
© 2014, Book Industry Study Group, Inc.
Total Industry, Six Year Trend
$25,500,000,000
$26,000,000,000
$26,500,000,000
$27,000,000,000
$27,500,000,000
$28,000,000,000
2008 2009 2010 2011 2012 2013
Dollars
K-12
© 2014, Book Industry Study Group, Inc.
Total Industry, Six Year Trend
$12,000
$12,500
$13,000
$13,500
$14,000
$14,500
$15,000
2008 2009 2010 2011 2012 2013
Millions
Trade
50 Shades of
Hunger Games
© 2014, Book Industry Study Group, Inc.
2,250,000,000
2,300,000,000
2,350,000,000
2,400,000,000
2,450,000,000
2,500,000,000
2,550,000,000
2,600,000,000
2,650,000,000
2,700,000,000
2008 2009 2010 2011 2012 2013
Units
Total Industry, Six Year Trend
© 2014, Book Industry Study Group, Inc.
2013 Market by Publisher Size
> $100M
$5 - 100M
$500K - 5M
< $500K
Trade
K - 12
Higher Education
Professional
Scholarly
© 2014, Book Industry Study Group, Inc.
Six Year Trend, Category Dollars
2008
2013
© 2014, Book Industry Study Group, Inc.
2013 Channel Breakdown, Dollars
Online Retail
Jobbers & Wholesalers
Institutional Sales
Retail Stores (College)
Retail Stores (Chains)
Export Sales
Retail Stores (Unclassified)
Direct-to-Consumer
Retail Stores (Specialty Stores)
Retail Stores (Independents)
Book Clubs & Fairs
All Other Channels
Retail Stores (Mass Merchants)
© 2014, Book Industry Study Group, Inc.
Online Retail
Jobbers & Wholesalers
Institutional Sales
Retail Stores (College)
Retail Stores (Chains)
Export Sales
Retail Stores (Unclassified)
Direct-to-Consumer
Retail Stores (Specialty Stores)
Retail Stores (Independents)
Book Clubs & Fairs
All Other Channels
Retail Stores (Mass Merchants)
2013 Channel Breakdown, Dollars
 Four volumes of trended
data
 Data derived from
nationally representative
panel of more than
50,000 unique book
buying men, women and
teens
 More than 1,000
panelists actually
surveyed
© 2014, the Book Industry Study Group, Inc.
Consumer Attitudes
© 2014, the Book Industry Study Group, Inc.
Power Buyers
17.10%
55.10%
26.50%
1.30%
I frequently acquire e-
books (at least weekly)
I acquire e-books on
occasion (once or
twice a month)
I rarely or sporadically
acquire e-books
Other, please specify
© 2014, the Book Industry Study Group, Inc.
Purchase Frequency
17.10%
55.10%
26.50%
1.30%
I frequently acquire e-
books (at least weekly)
I acquire e-books on
occasion (once or
twice a month)
I rarely or sporadically
acquire e-books
Other, please specify
© 2014, the Book Industry Study Group, Inc.
Power Buyers
© 2014, the Book Industry Study Group, Inc.
Meet the Power Buyer
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Frequently Occasionally Rarely
Male
Female
© 2014, the Book Industry Study Group, Inc.
Power Buyer Gender
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
18-29
Yrs
30-44
Yrs
45-54
Yrs
55-64
Yrs
65+
Yrs
Frequently
Occasionally
Rarely
© 2014, the Book Industry Study Group, Inc.
Power Buyer Age
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
Frequently
Occasionally
Rarely
© 2014, the Book Industry Study Group, Inc.
Power Buyer Occupation
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
I frequently acquire
e-books (at least
weekly)
I acquire e-books on
occasion (once or
twice a month)
I rarely or
sporadically acquire
e-books
© 2014, the Book Industry Study Group, Inc.
Power Buyer First Acquisition
© 2014, the Book Industry Study Group, Inc.
Power Buyer Acquisition Source
Adoption Curve
© 2014, the Book Industry Study Group, Inc.
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
2008 2009 2010 2011 2012
Millions
eBooks
Ebooks 2008-2012
© 2014, Book Industry Study Group, Inc.
Adoption Curve
© 2014, the Book Industry Study Group, Inc.
Maybe not…
© 2014, Book Industry Study Group, Inc.
$0
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
2008 2009 2010 2011 2012 2013
Millions
eBooks
Ebooks 2008-2013
© 2014, Book Industry Study Group, Inc.
Four Year Trend, Format Dollars
Hardcover
Trade Paper
Mass Market
Ebooks
Textbooks
2010
2013
$0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
2010 2011 2012 2013
Millions
Hardcover
Trade Paper
Mass Market
Ebooks
Four Year Format Comparison
Volatility Equilibrium?
© 2014, Book Industry Study Group, Inc.
UK Ebook Sales 2011-2013
© 2014, Book Industry Study Group, Inc.Courtesy Nielsen BookScan
UK Ebook Sales by Genre
© 2014, Book Industry Study Group, Inc.Courtesy Nielsen BookScan
UK Ebook Market Penetration
2011-2013
© 2014, Book Industry Study Group, Inc.Courtesy Nielsen BookScan
UK Growth in Ebook Buyers
Courtesy Nielsen BookScan © 2014, Book Industry Study Group, Inc.
33
© 2012, the Book Industry Study Group, Inc.
The Future?
© 2014, Book Industry Study Group, Inc.
Len Vlahos
Executive Director
Book Industry Study Group
len@bisg.org
@lenvlahos
Thank you!

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Where is Digital Going?