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Similar to Where is Digital Going? (20)
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Where is Digital Going?
- 1. Where Digital is Going?
E-book adoption by the numbers
ALA Annual Conference | June 27, 2014
© 2014, Book Industry Study Group, Inc.
- 5. © 2014, Book Industry Study Group, Inc.
Total Industry, Six Year Trend
$25,500,000,000
$26,000,000,000
$26,500,000,000
$27,000,000,000
$27,500,000,000
$28,000,000,000
2008 2009 2010 2011 2012 2013
Dollars
K-12
- 6. © 2014, Book Industry Study Group, Inc.
Total Industry, Six Year Trend
$12,000
$12,500
$13,000
$13,500
$14,000
$14,500
$15,000
2008 2009 2010 2011 2012 2013
Millions
Trade
50 Shades of
Hunger Games
- 7. © 2014, Book Industry Study Group, Inc.
2,250,000,000
2,300,000,000
2,350,000,000
2,400,000,000
2,450,000,000
2,500,000,000
2,550,000,000
2,600,000,000
2,650,000,000
2,700,000,000
2008 2009 2010 2011 2012 2013
Units
Total Industry, Six Year Trend
- 8. © 2014, Book Industry Study Group, Inc.
2013 Market by Publisher Size
> $100M
$5 - 100M
$500K - 5M
< $500K
- 9. Trade
K - 12
Higher Education
Professional
Scholarly
© 2014, Book Industry Study Group, Inc.
Six Year Trend, Category Dollars
2008
2013
- 10. © 2014, Book Industry Study Group, Inc.
2013 Channel Breakdown, Dollars
Online Retail
Jobbers & Wholesalers
Institutional Sales
Retail Stores (College)
Retail Stores (Chains)
Export Sales
Retail Stores (Unclassified)
Direct-to-Consumer
Retail Stores (Specialty Stores)
Retail Stores (Independents)
Book Clubs & Fairs
All Other Channels
Retail Stores (Mass Merchants)
- 11. © 2014, Book Industry Study Group, Inc.
Online Retail
Jobbers & Wholesalers
Institutional Sales
Retail Stores (College)
Retail Stores (Chains)
Export Sales
Retail Stores (Unclassified)
Direct-to-Consumer
Retail Stores (Specialty Stores)
Retail Stores (Independents)
Book Clubs & Fairs
All Other Channels
Retail Stores (Mass Merchants)
2013 Channel Breakdown, Dollars
- 12. Four volumes of trended
data
Data derived from
nationally representative
panel of more than
50,000 unique book
buying men, women and
teens
More than 1,000
panelists actually
surveyed
© 2014, the Book Industry Study Group, Inc.
Consumer Attitudes
- 13. © 2014, the Book Industry Study Group, Inc.
Power Buyers
- 14. 17.10%
55.10%
26.50%
1.30%
I frequently acquire e-
books (at least weekly)
I acquire e-books on
occasion (once or
twice a month)
I rarely or sporadically
acquire e-books
Other, please specify
© 2014, the Book Industry Study Group, Inc.
Purchase Frequency
- 15. 17.10%
55.10%
26.50%
1.30%
I frequently acquire e-
books (at least weekly)
I acquire e-books on
occasion (once or
twice a month)
I rarely or sporadically
acquire e-books
Other, please specify
© 2014, the Book Industry Study Group, Inc.
Power Buyers
- 16. © 2014, the Book Industry Study Group, Inc.
Meet the Power Buyer
- 21. © 2014, the Book Industry Study Group, Inc.
Power Buyer Acquisition Source
- 27. © 2014, Book Industry Study Group, Inc.
Four Year Trend, Format Dollars
Hardcover
Trade Paper
Mass Market
Ebooks
Textbooks
2010
2013
- 28. $0
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
2010 2011 2012 2013
Millions
Hardcover
Trade Paper
Mass Market
Ebooks
Four Year Format Comparison
Volatility Equilibrium?
© 2014, Book Industry Study Group, Inc.
- 29. UK Ebook Sales 2011-2013
© 2014, Book Industry Study Group, Inc.Courtesy Nielsen BookScan
- 30. UK Ebook Sales by Genre
© 2014, Book Industry Study Group, Inc.Courtesy Nielsen BookScan
- 31. UK Ebook Market Penetration
2011-2013
© 2014, Book Industry Study Group, Inc.Courtesy Nielsen BookScan
- 32. UK Growth in Ebook Buyers
Courtesy Nielsen BookScan © 2014, Book Industry Study Group, Inc.
- 33. 33
© 2012, the Book Industry Study Group, Inc.
The Future?
© 2014, Book Industry Study Group, Inc.