NISO Virtual Conference: Expanding the Assessment Toolbox: Blending the Old and New Assessment Practices Brace for Impact: Using Assessment Evidence to Communicate the Value of Your Library SERs Amanda B. Albert, Distance Learning Librarian, Horace W. Sturgis Library, Kennesaw State University

1. NISO Virtual
Conference 2015
Brace For Impact:
Using Assessment Evidence to
Communicate the Value of Your
Library SERs
Image:
Amanda B. Albert | NISO Virtual Conference | April 2015

2. NISO Virtual
Conference 2015
The Big Bang
Albert, A. B. (2014). Communicating library value: The missing piece
of the assessment puzzle. The Journal of Academic Librarianship, 40,
634-637. http://dx.doi.org/10.1016/j.acalib.2014.10.001

3. NISO Virtual
Conference 2015
Library Value Impact Map

4. NISO Virtual
Conference 2015
What Do We Say
When We Say Communicate?

5. NISO Virtual
Conference 2015
The Value of Communicating Value
Communication
Commitment
to
Assessment +
Transparency
Increase
Visibility
Visionary
Leadership
Build Brand
Love

6. NISO Virtual
Conference 2015
The Old: Reporting Assessment Results

7. NISO Virtual
Conference 2015
The New: Communicating Library Value

8. NISO Virtual
Conference 2015
Tools and Strategies

9. NISO Virtual
Conference 2015
Demographic
variables
Lifestyle
Values
Attitudes
Specific
Needs – What
we think
Specific
Needs – What
we know
Distance
Faculty: Online-
Only; usually
adjunct
Fast-paced;
“online”;
maybe on or off
campus;
working from
home
Efficiency;
speed;
convenience;
privacy; ease of
access;
personalization
Online learning
is just as good
as F2F; may
know about
library
instruction, but
don’t know how
to incorporate
that online
Efficient online
access to
journals;
assistance in
Brightspace;
research help;
library
orientation for
class
???
Distance
Faculty: Hybrid
courses (F2F
with online
component);
possibly adjunct
May have office
on campus;
teaching on
campus or from
home
Convenience;
speed;
May know
about library
resources,
incorporate
instruction into
F2F, but don’t
know how to
do that online
Access to
library
resources both
online & F2F;
library
orientation for
class;, ILI
???
Target Your Stakeholders

10. NISO Virtual
Conference 2015
All the Evidence!
Impact
Quantitative
Anecdotal
Qualitative

11. NISO Virtual
Conference 2015
Value Messaging
Based on our
experience in
(doing what,
generally)
we have the
ability to
(contribute
what,
specifically)
resulting in
(type of
business
improvement)
for
(customers).
Based on
our
experience
in creating
Research
Guides
we have
the ability
to provide
customized
research
assistance
resulting in
easily
accessible
research
support
for distance
students.

12. NISO Virtual
Conference 2015
Timing Messages

13. NISO Virtual
Conference 2015
CUPSS
Confidence
Unique
Self-Interest
Personalized
Simple

14. NISO Virtual
Conference 2015
4 Ts of Communication
Target
Timing
Transparency Trust

15. NISO Virtual
Conference 2015
From Marketing to Conversations
Assessment
Analysis and
Results
Communication of
Library Impact
Stakeholder
Feedback
Cycle of Active
Engagement

16. NISO Virtual
Conference 2015
Building Brand Love
From this … To this!

17. NISO Virtual
Conference 2015
Mixing the Old with the New

18. NISO Virtual
Conference 2015
Brace For Impact:
Using Assessment Evidence to
Communicate the Value of Your
Library SERs
Image:
Amanda B. Albert | aalbert5@kennesaw.edu