Attitude is the best Indian cosmetic product manufactured by AMWAY.

2. Indian Beauty Market %
2011
Total Beauty market in 2011 stood at 7351 crore INR
growing at 26% over 2010

3. Skin Care Market
The Skin Care Market is divided into…
 Super Premium 5%
 Premium 25% High potential in this
segment
 Mid Market 46%
 Mass Market 24%

4. Beauty Portfolio
Super Premium Artistry – Prestige Brand
Launched an India Specific Brand that
Premium complemented the Artistry Brand -
Attitude
Mid Market
Mass Market

5. Evolving Trends in Beauty Category
• Beauty industry on a growth path
• Opportunity for Amway
• Contemporary women :
– Wish to make a fashion statement
– More conscious of looks
– High purchase ability
– More innovative formats/ packaging / choices available
under lip & eye category
– Newer trends/categories being added

6. The all new exciting face of
attitude

7. Attitude Existing Range

8. Attitude New Skincare Range
With Triple Advanced Complex & Contemporary new
packaging

9. Skincare Range- What’s New
• A Whole New Exciting Range with new packaging &
superior formulations.
• New formulations fortified with Triple Advanced
Complex for even better results.
• International formulations customized for Indian Skin.
• New attitude Skin Care range of products are
formulated by leading scientists at Michigan- USA &
manufactured at our state-of-the-art facility in India.
• Tried & tested on Indian skin for safety.

10. New Contemporary Skin Care Packaging
• New sleek stylish international packaging.
• Classy , vibrant youthful packaging.
• High quality pumps with ease of use & hygienic – Cleanser,
Toner, Moisturizer & Sunscreen
• Trendy & convenient Flip top caps for all tubes
• Airless pumps ensuring almost no product wastage –
moisturizer

11. Unveiling the New Skin Care Range
Triple Advanced Complex

12. Fortified with Triple Advanced Complex
1. OSMOGELINE™-red sea weed extract.
Red seaweed helps to revitalize the skin.
OSMOGELINE™ is registered trademark of BASF USA

13. Fortified with Triple Advanced Complex
2. Vitamin A, C, E :
•Helps protect skin against harmful
UV radiation.
•Acts as an anti-oxidant that helps
keep your skin looking youthful.

14. Fortified with Triple Advanced Complex
3. Natural Fruits & Botanical Extracts:
like Aloe Vera, Avocado & Grapeseed
• Helps Nourish & moisturize
your skin to keep it healthy
& soft.

15. Attitude CTM range
A Good Skin Care Regime is......as easy as 1, 2, 3
•Cleanse, Tone & Moisturise twice a day for a healthier, radiant
complexion.
CTM for Dry Skin: Blue Color
CTM for Oily Skin- Green color
CTM for Combination Skin: Green Color
Cleanser- Rs 375/-
Toner- Rs 375/-
Moisturiser: Rs 595/-

16. Attitude Sunscreen
• Attitude Sunscreen: is a non-greasy
lotion with sunscreen SPF 15, that
helps protect skin from harmful rays
of the sun
Rs 395/-

17. Other Skincare products
• Hand & Body Cream – Light, non greasy cream which helps reduce
dryness of skin.
• Foot Cream – helps cracked heels and smoothes & softens dry rough feet.
• Face Masque – Contains Mineral Rich Clays that helps deep cleanse the
skin
• Face Wash – 100% soap free effectively removes dirt & excess oil
Attitude skin care Products are Fortified with Triple
Advanced Complex that helps to keep your skin
youthful & radiant.

18. Other Skincare products
H&B cream: Rs 315/-
Foot Cream- Rs 315/-
Face Masque- Rs 315/-
Face Wash- Rs 265/-

19. Attitude Whitening Cream
Triple Whitening Complex
whitens skin from within and gives you visibly fair
and glowing skin in just 4 weeks
Rs 499/-

20. Triple Whitening Complex
Whitens skin from within to give you visibly fair and glowing Skin
1. *Lumiskin™, a skin lightening
agent
2. Vitamin A,C,E along with Aloe
vera and Rosemary extracts
3. Sunscreen agents with SPF 15
* Lumiskin™, is registered trademark of Sederma SAS France

21. New Attitude Colors

22. New Attitude Colors
• New Colors specifically
formulated to suit Indian
skin tone.
• New Advanced
formulations.
• Vibrant youthful trendy
colors to suit everyone's
need.
• Tried & tested on Indian
Skin

23. Moisture Intense Lipsticks
New Improved Formulation with Attractive New Packaging
ad es
g New Sh
• Improved Moisturization with rich 6 st unni n
coverage & high glossy finish.
• Improved Color pay-off.
• Enriched with Vitamin E, Almond oil,
Jojoba Oil and sunscreen agents
SPF 15 to help protect lips against
harmful UV rays of sun.

24. New Lipstick Shades
Red Haze Simply Lilac Pink Passion Pearly Pink Chocolate Slush Frosty Hazel
MRP : Rs. 275/-

25. New Lipstick-Tester
Pack
• Very attractive premium new tester pack
• Retailing Tool for ABO
• 6 tester bullets placed in a case
MRP Rs :- 150/-

26. New Lipliner pencils
• New Attractive retractable lipliner
pencils.
• Waterproof, long lasting,
supercreamy & easy to apply pencils.
• New retractable packaging with
rounded tip ensures precise
application, enhances lip shape and
prevents lipstick from smudging.

27. New Lipliner pencils
• Available in 3 attractive shades:
• Divine Maroon
• Lovely Lilac
• Chestnut Brown
MRP Rs :- 349/-

28. New Nail Enamel
New Improved Formulation with Attractive New Packaging
• New Improved Quick Drying Formula.
• Applies effortlessly, easily & smoothly
• High Shine finish. 4 Ne
w Sh
ades
• Contains special sea weed extract that helps
nourish nails.

29. New Nail Enamel Shades
Pink Sparkle Groovy Red Icy Sand Purple Rush
MRP : Rs. 142/-

30. Define those beautiful eyes
Create gorgeous color and definition with
Attitude “New range of Eye Products”
•Eye Shadow
•Eyeliner
•Mascara
•Kajal Eye pencil
•Eye Pencils

31. New Trio Eye Shadow- Groovy
• Eyes
The color blends evenly and flawlessly on
the eyelid
• The weightless and thin film leaves the
eyelids ultra smooth
• Excellent pick up and pay off for easy,
quick and perfect application
• Smooth and even finish
MRP : Rs. 499/-

32. New Eyeliner
•Waterproof, long wearing & smudge free
•Dries Quickly
•No fading & No smudging
•Fine Tip applicator ensures soft
application as well as easy and accurate
lining.
•Opthalmologically approved
MRP : Rs. 499/-

33. New 3 in 1 Waterproof Mascara
( Volume, Lengthening , Curling)
• attitude 3 in 1 Waterproof mascara for
volume, lengthening, & curling gives high
definition to your lashes.
• Helps keep lashes moisturized/
nourished.
•New improved brush.
MRP : Rs. 445/-

34. New Eyeliner pencil
• Extremely soft, long wear waterproof
formula.
•Glides effortlessly & easy to apply.
•Blends easily with even color pay off
Available in attractive 3 new shades:
•Warm copper
•Jade Green
•Topaz Blue
MRP : Rs. 349/-

35. Kajal Eyeliner pencil
• Long wear waterproof
formula.
•Extremely soft &
smooth on application.
•Excellent color payoff &
coverage
MRP : Rs. 349/-

36. Dual Blusher-Mystic Passion
• Adds radiance to Dull Tired
looking Skin.
• Blends evenly & flawlessly
on the cheek to give soft &
smooth feel
• Excellent color pick up &
pay off.

37. Dual Blusher-Mystic Passion
• Available as:
Mystic Passion with 2 new
exciting shades
MRP : Rs. 499/-

38. THANK YOU