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Making social media work
for your brand
Created by
Bailey Koharchick
Be on
your toes.
● Timing.
● Use cultural
references.
● 3 C’S (clear,
concise, concrete).
Created by
Bailey Koharchick
Just go
with it.
● Be relatable.
● Be funny.
● Be engaging.
Created by
Bailey Koharchick
Prove your
worth.
● Measure.
● Your.
● Efforts.
Created by
Bailey Koharchick
Know the
trends
● Be aware of brand
highs and lows.
● Do some
research.
● Compare it to
industry
standards.

Created by
Bailey Koharchick
Quality, not
quantity.
● Fanbase.
● Content.
● Interactions.

Created by
Bailey Koharchick
Check yo’self
before...
● Don’t mix
accounts.
● Check your
content.
● “Boss check” it.
Created by
Bailey Koharchick
Keep learning.
● Webinars.
● Newsletters.
● Other brands.

Created by
Bailey Koharchick
Participate in
the convo.
● Join Tweetchats.
● Follow influential
people.
● Use appropriate
tags.
Created by
Bailey Koharchick
Develop a
personality.
● Brainstorm session.
● Create a persona.
● Be the brand.

Created by
Bailey Koharchick
Be responsive.
● You’re always on.
● Get the right
resources.
● Work with your CS
team.
Created by
Bailey Koharchick
Be cool.
● Apologize.
● Diffuse the
situation.
● Have authority.
Created by
Bailey Koharchick
Make friends.
● Call on them.
● Reciprocate.
● Participate.

Created by
Bailey Koharchick
Be a human.
● Not a robot.
● Build relationships.
● Be friendly.

Created by
Bailey Koharchick
Know the rules
● Company values.
● Competitors.
● Buzzwords.

Created by
Bailey Koharchick
And also...
● Be gracious.
● Give credit.
● Use images.

Created by
Bailey Koharchick
Resources
People to follow
● @ScottAbel
● #SMgirlfriends
● @DabneyPorte
● @MariSmith
● @JAltucher

Tools to use
● Hootsuite
● SproutSocial
● Twitter
Analytics
● Google
Analytics

Brands to learn
from
● BrightTalk
● HubSpot
● Mashable
● TechCrunch

Created by
Bailey Koharchick

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How to Make Social Media Work for Your Brand