Baidu Indonesia has launched its Internet Economic and Ecosystem Development Program as part of its ongoing effort to bolster development of the digital creative industry in Indonesia. Baidu Indonesia is working closely with the Ministry of Communication and Information Technology (Kominfo) and the Creative Economy Agency (Bekraf) to structure the program, which will consist of two parts: “Grow Local” and “Go Global”. The “Grow Local” portion of the program will focus on developing Indonesia’s digital industry, and will include support for startups and local app developers, while the “Go Global” portion will be aimed at improving access for Indonesia’s digital products to enter global markets – in particular the Chinese market – through Baidu’s platforms. Both parts of the program are planned to kick off in Q4 2015.

2. Baidu Indonesia Overview
• PT. Baidu Digital Indonesia covering various areas :
Product Operation, Business & Channel Development,
Marketing, Community Engagement.
• 10 local media partner & 20 local partner for
developing internet industries.
• We have build more than 12,000 member community
and cover more than 200 local developer.

3. Baidu Core Values in Indonesia
Products localized - Bring global technology
to local market with localization process to support
local player growing together in this industry.
Open Access – Building global player and open access
for local player to reach global market.
Develop Ecosystem – Assisted communities and
startup with strategic planning and economic growth
to develop an entrepreneurial business ecosystem

4. Grow Local
Go Global

5. Program Background
& Objectives

6. Indonesia Market Challenge: Smartphones & Tablets

7. Indonesia Market: Internet Economy Contribution to GDP

8. Part I : Grow Local

9. Build Local Startup Program
Funding
Working
Infrastructure
Technology Research
Recognize the Barriers

10. Funding

11. Support on INDONESIA HUB ID WEEK: Timeline 2H 2016
• It’s time for Indonesia to have our own conference, it’s Organized for Indonesia
entrepreneurs, investors, media in technology and Indonesia startup community.
• 2 days event in Central Jakarta
• Goals:
• To promote Indonesia Internet Industry
• To build a network and connecting to the all stakeholders/ Ecosystem
• To generate successful Indonesia Start-Ups with the competitive products
• Open access for Start-Ups to Investors/ Funding access
Funding

12. Working Infrastructure

13. Advisory &
Experience
Sharing
Provide no less than
24 hours of product
and advisory
Provide 1 person
qualified as advisor
up to 12 hours
minimal per quarter
Product
Engineering
Support
Provide technology
& tools for product
development
support
Commitment to
provide 36 hours of
engineering work
with startup
Monetization
Platform
Provide SDK
monetization
platform & local
support
Provide market
access through local
& global channel.
TECHNOLOGY

14. Market
Understanding
• Capture
consumer
behavior within
digital platform
and also market
size of mobile
devices and
application store
App Store
Analysis
• Identify other
app stores
beside Google
and the
demography
Apps Usage
behavior
• Deep dive into
consumer usage
(download,
usage, purchase,
update, etc.)
Device
Analysis
• Identify the
device, platform
and brand used
The Reason
Why
• Understand the
motivation and
influence behind
consumer
behavior
towards apps
usage
Research

15. Coverage AreasResearch
• Total sample size of 1,000
respondents covering 6 major
cities
• Using face to face interview
through stratified random
sampling, enabling the data to be
weighted to represent the natural
fallout of Indonesia's population
• The interview is conducted
among;
• Male & Female – 50:50
(representing the gender
distribution in Indonesia)
• Age of 15 y.o and above
• SEC – A/B/C

16. Part II : Go Global

17. Data Sources：Analysys International & CNNIC
China Market Overview: Baidu Product

18. China Market Overview: Baidu Product

19. Baidu Open Market Platform

20. Product Opportunity (Sample)

21. Baidu Open Market Platform Process for Apps

22. Go Global Target : Startup & Apps

23. Indonesia Tourism Overview: 2019 Target
Background: Indonesia government targeted by 2019, foreign tourist arrival
in Indonesia reach 20 million and 10 million from China

24. Indonesia Tourism Overview: 2019 Target
Destinations Number of Chinese Mainland Tourists
Hong Kong 5,370,884
South Korea 3,546,921
Thailand 2,884,539
Taiwan 2,671,350
Macau 2,434,431
Japan 1,394,203
Singapore 990,159
Malaysia 677,836
Indonesia 646,048
France 619,294
United States 553,846
Italy 497,453
Vietnam 440,683
Switzerland 436,771
Australia 413,333
Germany 397,611
Russia 354,065
United Kingdom 239,967
New Zealand 222,566
Philippines 218,010
Top 20 Outbound Destinations by Travel Agencies in 2014
Source: China Travel Guide

25. Indonesia Tourism: 2019 Target
Source for China Outbound Tourist 2019 Forecast: China National Tourism Adm.
Source for Indonesia 2019 data: Kementerian Pariwisata Indonesia

26. Baidu Open Market Platform for Tourism

27. THANKS