03 The founder: Mr. Bahaa Fatairy
05 About BR Communications
07 Who We Are
09 Our Goals
11 Team Expertise
16 PR & Media
18 Online & Offline Advertising
20 Social Media Marketing
22 Branding & Design
24 Reputation Management
27 Sector Coverage
28 Client Coverage
ABOUT THE FOUNDER:
MR. BAHAA FATAIRY
Bahaa Fatairy is a seasoned PR & Marketing Executive with
over a decade of experience in the UAE and Regionally.
Bahaa founded BR Communications in December 2013 with
a view towards providing simplified, streamlined PR and
Communications services to clients throughout the MENA
He credits his success to working with clients as partners
and understanding how to meet their needs in the capacity
of a full-service consultancy firm. Working with unique client
profiles is part and parcel of a crucial set of interpersonal
skills, and a challenge that Bahaa, who is a self-professed
Similarly, when it comes to managing the personalities of
his employees, he takes an equally open-minded approach.
He prefers being a leader as opposed to a traditional boss,
which motivates his team to take initiative and work in
tandem to build the company. With an enviable client list
and a tight-knit team, Bahaa’s long-term goal for BRCOMMS
is the creation of regional and international hubs, firmly
cementing the company’s position as a global success story.
Through a wide array of services including tailor-made
business and brand management, advertising, marketing,
PR and cutting-edge communications solutions, Bahaa
and his team have managed to make BRCOMMS a unique
platform for encouraging creativity and long-term business
planning for its clients.
– Bahaa Fatairy:
Founder & MD, BR Communications
Life in itself is
risky, so it is
take the risk and
follow your dreams
regardless of what
others tell you.
WHO WE ARE
BR Communications is a reputed Public Relations & Marketing Consultancy
based in UAE, offering creative campaign solutions to its clients.
We take pride in providing our clients with sound advice and valuable return
for their investment. Since our founding, we have worked tirelessly to leave
our mark on the marketing industry across the GCC and MENA region.
Apart from a background in international media, PR, marketing and
brand development, we achieved a feat in acquiring an award-winning
multinational creative team, with an experience of several years in PR,
digital marketing, advertising, brand development and media activities.
Building good relationships is what BRCOMMS aims to achieve through
the right channel, prime PR and marketing solutions, the finest services
and a team of highly qualified professional experts. We intent to benefit
local, regional and international companies in their desired needs.
At BRCOMMS, our goal is to be one of the leading fully integrated marketing
agencies in the UAE, GCC, and MENA regions. We aim to increase
awareness and explore new ways of connecting with our existing clients
and attainable target audience. By working closely with our connections
and affiliated partners across the US, Europe and Asia, BRCOMMS can
attend to your needs anywhere you are, globally.
Creating bonding relations is what BR Communications aims to achieve
through the right channel, the best consultancy solutions, the finest
services and a of experts. We aim to assist local, regional and international
companies in their communications needs.
BR Communications’ mission is to be one of the most rapidly growing
public relations, marketing and communications consultancies in the
region. We aim to increase awareness levels and explore new ways
of connecting with our existing clients and potential target audience,
including but not limited to government, semi-government, private and
media based firms, and local community groups.
We can handle your PR and marketing campaigns from
concept to delivery, thanks to the support of our highly
qualified and professional team of copywriters, social media
consultants, and PR marketing consultants.
We work to blend creative ideas with interactive design and
innovative technology so you stand out from the competition.
IN THE PRESS...
BR Communications wins ‘Best New Business in 2014′ at
SME Stars of Business Awards
BR Communications FZE, a Dubai-based public relations,
marketing and design consultancy, has been named
the ‘Best New Business in 2014′ during the SME Stars of
Business Awards held on November 30 at the Madinat
Jumeirah in Dubai, UAE.
Bahaa Fatairy, Managing Director of BR Communications
FZE, said: “We are truly honoured to be recognised for this
category. Since launching our business in December 2013,
we have been striving to make a mark in the region’s highly
competitive communications and media industry. This award
definitely serves as motivation for us to continue doing our
best in delivering valued-added service to our clients.”
The SME Stars of Business Awards is an annual event
organised by CPI Media Group, recognising the most
outstanding small and medium enterprises (SMEs) in the
GCC region through 22 categories. The event highlights the
significant role that SMEs play in helping grease the wheels
of economic growth across the region.
In the UAE alone, the number of small and medium
businesses is estimated to be around 327,000 with total
revenue at USD234 billion.
“SMEs are undoubtedly the backbone of any nation’s
economy. And platforms such as the SME Stars of Business
Awards are ideal in celebrating the achievements of these
businesses, while also emphasising their contributions to
national and economic development,” said Fatairy.
Like many new startup ventures, BR Communications FZE is
a young company with a dynamic and highly skilled team of
media, design and communications professionals who have
extensive knowledge of the GCC market. From its office in
Dubai, the company serves several clients from a broad
spectrum of industries including finance, information and
communications technology, government services, as well
as events management and exhibitions, among others.
Source: AME Info
We crowd-source information and our skilled media
relations experts think about media holistically – building
great stories that resonate and reverberate beyond their
We believe that great brand storytelling and the ability to
consistently generate high-quality, highly relevant engaging
content can be a powerful differentiation for brands and
organizations. Memorable stories and shareable content
provide the connective power that brings people together
in this time of great change.
Our team of PR Executives, editors and Media Relations in
our creative newsroom aim to provide clients with an agile
and integrated platform for storytelling, for both planned
and real-time marketing.
The right message needs the right channel. Our strong
PR and media strategy includes developing your business’
media plan, packaging your message and delivering it to our
strong network of multi-platform media partners across the
Middle East and globally.
We work with you to understand your potentially targeted
audiences. Only after a clear case study of the demographics,
our PR and media solutions provides confidence in
positioning your brand as per your requirements, with
efficiency and high standards in mind.
We partner with clients to produce relevant content and
real-time creative assets that support traditional, hybrid,
social and owned strategies and align with longer-term
brand and corporate narratives.
PR & Media
Our PR and media groups around the world are made up
of former journalists and passionate media relations experts
from a wide variety of disciplines who can counsel clients.
Our advertising experts are one of the proficient teams
in providing services to its clients. As visual content is
increasingly important for communicating in the digital age,
advertising or data visualization tell stories through data
using the medium of effective, intelligent and transparent
Infographic advertising take complex ideas and statistics
and distill them down into digestible, often beautiful and
irresistible forms which can drive search results, encourage
sharing and provoke deeper levels of engagement. Today’s
stories are complex. We help tell them through words,
taglines, pictures, banners and interactive video content.
We provide successful advertising solutions that satisfies
the needs of the clients with utmost ease.
Basic techniques used in advertising remain the most
frequently employed. Our most basic online and offline
advertising techniques is simply showcasing your product,
service or brand name in an attractive light.
Online and Offline
We take pride in creating social media campaigns and
corporate videos for our clients. Social media and digital
marketing has grown as an integral part of the marketing
and advertising blend for businesses.
We are famous for our high standards and skill in producing
creative social media campaigns. Our strategy, expertise
and deep understanding of trends, gives the required brand
mileage on this powerful platform.
Social media should be contextual and aligned with the
tenets of a brand and desired consumer experience- we
strive to make this a reality!
At BRCOMMS we continuously follow and probe evolving
trends in branding and design so that we have a deeper
understanding of the subject.
We believe that every brand has a personality that gets the
company recognition, we make that recognition reverberate.
Understanding the dynamics of a brand –what it stands for,
what needs it speaks to, its stability, vulnerability and idle
potential – is essential in a world of empowered consumers,
rapidly evolving markets and increasing transparency.
Leveraging our deep expertise in branding and marketing
strategy, we work with clients to understand and evolve
their businesses at key transition points.
We satisfy our clients with campaigns that echo their brand
voice and promote better customer engagement, helping
them to eventually bring more innovative products and
services to the marketplace. Branding is also a way of
leveraging an important company asset.
Your brand is your corporate reputation in a cut throat
environment. We can help you build, maintain or restore
public trust in your brand with our branding and design
ideas and strategies.
Our expertise in branding gives better ideas to our clients
to envision their target. we conduct rigorous quantitative
and qualitative research, optimization, brand audits and
strategic positioning that offer insight into what clients can
do to grow their businesses.
Branding & Design
Our crisis communications team provides clients with rapid
and strategic responses through the life cycle of reputation
Reputation management in the current environment
requires companies to respond adeptly to a litany of
potentially dangerous issues and disruptions while staying
focused on their long-term growth and market goals.
Elements of our strong strategic reputation management
• Establishing proper strategic-driven recommendations
that resonate with key stakeholders.
• Drafting compelling, rigorously-tested language that
articulates this positioning.
• Creating message content to regulate leaders around
• Executing communications programs which ensure that
executive positioning, internal communications,
stakeholder engagement and media relations all tell a
We have sufficient expereience
in the following sectors: