The 1st reusable waste bag specially designed for cars, disposable and indispensable for: - keeping your car tidy, - protecting the environment, - promoting your brand

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presentation document— 2014
Talia Mouracadé & Ramzi Khoury
www.bagoto.com

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● the concept
● 1 ● What p. 2 à 11
● How p. 12 à 24
● Who p. 25 à 29
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● 3

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●1 What is Bagoto?
Bagoto is a product
that was created by Talia Mouracadé & Ramzi Khoury
to which they attributed the brand name Bagoto®
The concept was inspired from Brazil

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Bagoto (“bag” for the object and “oto” for automobile)
is primarily designed for cars
It is the 1st ecological, reusable/disposable trash bag that is practical,
lightweight and durable
It is made of non-woven recyclable fabric and of natural bamboo fiber
biodegradable
●1 What is Bagoto?
a product

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Bagoto’s peculiar and funny shape is designed in such a way to be
discreet and yet easily accessible
It’s comfortable, practical and safe to use
It comes in 10 modern colors and in a natural bamboo color (off-white)
It is 22 cm wide x 33 cm tall, Bagoto fits on the lever of the shift box of
most automobile makers models
Bagoto is a recyclable waste bag that we can have in the car or while
hiking or in the house or anywhere we see it suitable.
●1 What is Bagoto?

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●1 What is Bagoto?
Bagoto is designed to collect small waste such as:
—chewing gum
—used tissue paper
—napkin
—sandwich wrapper
—empty soda can
—small water bottle
—toothpick
—parking receipt
—toll ticket
—piece of paper
—banana peel
—used wipe
—“magic tree” that lost its magic
—small yoghurt container
—subway ticket
—plastic cup
and no more cigarette butts in the gutter
etc…

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●1 What is Bagoto?
Bagoto, is a registered brand name and trademark
with models that are property of Bagoto SAS France

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10 colors
●1 What is Bagoto?

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Besides keeping the car clean, it is aimed to raise awareness
about the cleanliness of the roads and the environment
Bagoto is a responsible and practical promotional item
and communication tool
It is an ecological answer that fits all the actual environmental
campaigns
Furthermore, promoting the adoption of a more civic behavior
when it comes to littering
●1 What is Bagoto?
a communication tool

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How to get Bagoto?
Our goal is to make it widely available to every person
by either:
—purchasing it B to C
“Bagoto for all”, with the Bagoto brand name
the public is the client
—receiving it free B to B
“Bagoto for everyone”, the personalized Bagoto bag, with the customer’s
brand name, logo, slogan, message, image…
the advertiser is the client
●2
buy it or get it free

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●2 How to get Bagoto?
purchasing it B to C:

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●2 How to get Bagoto?
Bagoto appeals to all eco-sensitive entities
whether or not they are specialized in the automotive sector
It can be personalized with your company logo and slogan for launching
marketing campaigns and/or promoting special events
It is a perfect tool to spread the green message and remind people
of the importance of being environmentally friendly
Being green is a state of mind
and starts on a personal level
leading up to nationwide campaigns and projects
getting it free B to B:
the advertisers are buyers

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Bagoto is durable and innovative: recipients will have a long lasting
visual memory for the message it delivers
Advertisers play an important role in promoting a winning concept,
projecting a green image and offering their customers a useful,
fun and fresh gift
A Bagoto giveaway to your customers will project a message value
substantially higher than a mug, pen, notepad or an agenda
Its cost is comparable to a lot of the common promotional gift items,
while its cost/message ratio is much more profitable
●2 How to get Bagoto?

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●2 How we service?
we offer our advertising clients a full comprehensive approach
suggesting and creating a personalized graphic design and message
in order to deliver a turnkey project

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some references

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●3 Who we are?
the creators: Talia Mouracadé Ramzi Khoury

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●3 Who we are?
the creators: Talia Mouracadé Ramzi Khoury
Talia Mouracadé
Born in Lebanon in 1964, Talia Mouracade was impregnated from an early age by different cultures from
the East and the West. Her long journey in Brazil exposed her to the South American culture
and got her deeply involved with music, dance and writing. She decides to proceed to France for pursuing
studies in International Trade. For more than 9 years, she landed a job of office manager and financial controller
in one of the largest international law firms in Paris.
With a desire to deepen her sensibility for the world of arts, she writes a collection of poems that she applies
to the art of dance that she practices. At the same time she becomes the administrative in charge of a dance
school. In a natural artistic evolution, she meets and works with musician and composer Steve Shehan and
founded “Safar Productions et Editions” of which she is still presently the managing partner.
This artistic partnership of French and International talents allows her to master foreign languages resulting
in the writing of texts and poems of different and diversified artists and cultures that Safar helps to produce edit
and valorize.
With the actual social and professional need for graphic design, Talia discovers and starts a new career
that she puts in use to accommodate artistic, industrial and small to medium enterprises.Her experience in
production, event planning and graphic design as well as her exposure
to industry led her to create and develop with her partner Ramzi Khoury the brand Bagoto.

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the creators
Ramzi Khoury
●3 Who we are?
Born in 1956 in Beirut, Ramzi Khoury earned in 1980 a bachelor degree in business administration
from the American University of Beirut, in 1984, he specialized in the oil industry’s marine offshore construction
at the College of Oceaneering in Wilmington, California.
He acquired an extensive experience in socio-economic studies, sales and marketing during his previous
employment with multi-national companies such as Hampton International, Gillette International and other
regional companies that gave him the opportunity to visit and live in many different countries during the course
of his career, namely in the Middle East, Africa, Europe, Southeast Asia, Central and South America.
Ramzi settled in the usa in 1990 where he resided for more than 20 years. during that period he mastered
all aspects of marketing for different consumer products. Ramzi was involved in the design, launching
and distribution of a multitude of consumer products. His marketing skills revolved in the retail field mainly,
gasoline service stations, c-stores and restaurant industries.
Ramzi created with talia mouracade a new consumer product for the automobile industry. The product’s
trademark is Bagoto and the company Bagoto was co-founded by Talia and Ramzi accordingly.

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●3 Who we are?
France office
Talia Mouracadé
Bagoto SAS
11 rue Jean Jaures – 94000 Creteil - France
taliamouracade@bagoto.com
T: +331 4899 5958
M:+336 0901 1353
www.bagoto.com
France office
Ramzi Khoury
Bagoto SAS
11 rue Jean Jaures – 94000 Creteil - France
ramzikhoury@bagoto.com
T: +331 4899 5958
M:+336 2544 7930
www.bagoto.com
our contact in Doha, Qatar
Roy Hanna
Contra International Doha
royh@contraintl.com
T: 974 4442 9459
M: 974 6610 4694

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Bagoto—the clip
Directed byThibaut Castan—Music: Steve Shehancopyright: Bagoto SAS

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11 rue Jean Jaurès 94000 Créteil
(33 1) 48 99 59 58 — (33 6) 09 01 13 53
contact@bagoto.com — www.bagoto.com
N° TVA : FR 46 534766605
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