O slideshow foi denunciado.
Utilizamos seu perfil e dados de atividades no LinkedIn para personalizar e exibir anúncios mais relevantes. Altere suas preferências de anúncios quando desejar.

Life After (Not Provided) - SAScon 2013

Slides from my talk at SAScon in June 2013 about how to cope with the growth of (not provided) keyword data.

  • Seja o primeiro a comentar

Life After (Not Provided) - SAScon 2013

  1. 1. Copyright. All Rights Reserved Pierce Communications. 2013Life after(not provided)#SASconBarry AdamsPierce CommunicationsCopyright. All Rights Reserved Pierce Communications. 2013
  2. 2. Copyright. All Rights Reserved Pierce Communications. 2013Barry AdamsDigital Director at multi award winning creative agencyPierce Communications in BelfastDutch (yes, really)SEO polemicistTwitter maniac (@badams)Editor for award-winning blog State of Search
  3. 3. Copyright. All Rights Reserved Pierce Communications. 2013Imagine a world without keyword data…
  4. 4. Copyright. All Rights Reserved Pierce Communications. 2013Oh noes!#firstworldSEOproblems
  5. 5. Copyright. All Rights Reserved Pierce Communications. 2013But wait…What do we actually use all that keyword data for? Website traffic analysis? Conversion attribution? SEO reporting? Brand sentiment? Keyword research?
  6. 6. Copyright. All Rights Reserved Pierce Communications. 2013Website traffic analysisNothing’s changed, really.
  7. 7. Copyright. All Rights Reserved Pierce Communications. 2013Conversion AttributionGoogle Analytics Multi-Channel Funnel reportsLanding page report, sales funnel analysis
  8. 8. Copyright. All Rights Reserved Pierce Communications. 2013SEO ReportingGA/GWT SEO reports, GA search visibility metricsSearchmetrics, rank tracking
  9. 9. Copyright. All Rights Reserved Pierce Communications. 2013Brand Sentiment MonitoringGoogle Alerts, social media monitoring tools
  10. 10. Copyright. All Rights Reserved Pierce Communications. 2013Keyword ResearchGoogle Trends, Searchmetrics, Google AdWords + Keyword Tool, ….
  11. 11. Copyright. All Rights Reserved Pierce Communications. 2013So what’s the fuss?• From now until eternity, (not provided) is only going to grow; Accept it and move on.• Diversify your data sources.• Look beyond the obvious metrics.• Become agile in your reporting.
  12. 12. Copyright. All Rights Reserved Pierce Communications. 2013Copyright. All Rights Reserved Pierce Communications. 2013@badamsbadams@piercecommunications.co.ukhttp://www.piercecommunications.co.ukhttp://www.barryadams.co.uk

×