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HOW COLORS AFFECT COMMUNICATION… Prepared by: BABAR ALI KHAN.
IMPORTANCE OF COLOR: <ul><li>Color plays a vitally important role in the world in which we live. Color can sway thinking, ...
COLOR PSYCHOLOGY IN BRANDING AND MARKETING: The red color easily attract attention and increase appetite. To emphasize on ...
COLOR PSYCHOLOGY IN BRANDING AND MARKETING: This color is very good to grow customer loyalty Many products emphasize natur...
EFFECTIVENESS OF COLOR IN MARKETPLACE: <ul><li>There is no better proof of the effectiveness of color than the marketplace...
PHYSIOLOGICAL & PSYCHOLOGICAL IMPACTS OF COLOR: <ul><li>We are born with an attraction for particular colors. What we feel...
THE POWER OF COLOR IN LEARNING ENVIRONMENTS: <ul><li>We learn to communicate through color before our language skills are ...
The brain sees and remembers color first!
<ul><li>  </li></ul><ul><li>Have you ever tried to imagine what it would be like living in a world with no Color??? </li><...
 
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How colors affect communication..

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How colors affect communication..

  1. 1. HOW COLORS AFFECT COMMUNICATION… Prepared by: BABAR ALI KHAN.
  2. 2. IMPORTANCE OF COLOR: <ul><li>Color plays a vitally important role in the world in which we live. Color can sway thinking, change actions, and cause reactions. </li></ul><ul><li>Colour is a powerful and important communication tool, and it is tied to religious, cultural, political and social influences. </li></ul>
  3. 3. COLOR PSYCHOLOGY IN BRANDING AND MARKETING: The red color easily attract attention and increase appetite. To emphasize on product usually used with black color font .
  4. 4. COLOR PSYCHOLOGY IN BRANDING AND MARKETING: This color is very good to grow customer loyalty Many products emphasize naturalness of products using this colors
  5. 5. EFFECTIVENESS OF COLOR IN MARKETPLACE: <ul><li>There is no better proof of the effectiveness of color than the marketplace, where it is a vital key in communicating a positive, enticing and irresistible image for a product.  Often called the &quot;silent salesperson,&quot; color must immediately attract the consumer's eye. </li></ul>
  6. 6. PHYSIOLOGICAL & PSYCHOLOGICAL IMPACTS OF COLOR: <ul><li>We are born with an attraction for particular colors. What we feel about them will probably last throughout your lifetime.  </li></ul><ul><li>Our color choice is the result of our early childhood memories, education, parent's beliefs, cultural training, political leanings, and other aspects of living. </li></ul>
  7. 7. THE POWER OF COLOR IN LEARNING ENVIRONMENTS: <ul><li>We learn to communicate through color before our language skills are developed. </li></ul><ul><li>Color adds tremendous meaning to communication as it vitalizes the visual message, delivering an instant impression that is, most often, universally understood. </li></ul>
  8. 8. The brain sees and remembers color first!
  9. 9. <ul><li>  </li></ul><ul><li>Have you ever tried to imagine what it would be like living in a world with no Color??? </li></ul>

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