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Nonprofit Special Events

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Key elements to creating and implementing a special event. Special events can be a point of entry for many individual donors and corporate partners. Creating a time line that allows you to fully engage corporate partners and make sure your Board is involved in one best practice. As a point of entry, we will also discuss how to turn diner into donors.

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Nonprofit Special Events

  1. 1. Barbara Talisman www.3talisman.com www.talismantol.wordpress.com barbara@3talisman.com 312.733.7520 Barbara Talisman Barbara Talisman is President of Talisman Associates, Inc. Talisman Associates, Inc is a full service consulting firm working with nonprofit organizations.The firm provides hands-on fund development assistance, leadership training and hands on executive coaching to the independent sector. Barbara has been in the development field since 1983. Her experience ranges from corporate sponsorships and special events to board/membership development, grant writing and major gift solicitation as well as volunteer and staff development and training. She teaches a variety of fundraising topics and has been a guest speaker at conferences in North America, Europe the United Kingdom and Australia. Barbara began her fundraising experience on the campaign trail for national and local political candidates. Her fund development experience began at the American Heart Association and continued at the Anti-Defamation League. Barbara has published articles in Fund Raising Management, Fundraising Success, Association Forum Fund Raising Institute Advancing Philanthropy and Clout and has Forum, Institute, been profiled in Entrepreneur Magazine, Today’s Chicago Woman, Crain's Chicago Business and Chicago Tribune. Barbara holds a Bachelor’s degree from Case Western Reserve University. She has continued her education through workshops and classes at BoardSource, The Institute for Charitable Giving, Vanderbilt University, Association of Fundraising Professionals (AFP) regional and international conferences and Indiana University School of Philanthropy. Barbara is an AFP Master Trainer. 1
  2. 2. 1. 1 PLAN FIRST 2. Budgeting 3. Board engagement 4. Sponsorship 5. Event ideas 6. 6 Diners int d n rs into donors Questions along the way…. 9-12 months in advance Set and focus on goals Budget Recruitment R it t Sponsorship 2
  3. 3. You are in charge Details = $ Ticket prices Include comp tix In kind donations Real and necessary v. cool and unnecessary Deducibility Q&A 3
  4. 4. Buying and selling Tix/tables Tix/tables Sponsorship Program book ads Lists Host/Hostess Table Captains Networking the crowd Representing agency Cash Benefits Event participation Exposure Access Win- Win-win Please li t t corporate Pl listen to t partner webcast from last week. 4
  5. 5. Platinum Sponsor- $10,000 In exchange for sponsoring all 125th Anniversary activities, the sponsor will receive: Corporate recognition on all materials promoting the Gala A speaking role for the CEO or designated representative at the Gala Recognition from the podium at the Gala, the Day of Commitment Luncheon, and “A View from the Top” lecture series Promotional product offering at the Gala (as approved by Committee) Logo recognition on Anniversary letterhead Plaque in recognition of corporate support 3 tables of ten at the Gala with prominent seating The following displays the quantity and type of materials displaying the sponsor’s logo: Materials Quantity Print Deadlines Gala Program Prominent Placement 750 1, April 1 Full-Page Ads 4 January, April, June October Save the Date Cards 2,500 January 1 Day of Event Gala Signage Various May 1 Recognition in Event Advertising 4 ads February, March, April Recognition in press releases Monthly Web Site Recognition Link & Logo Monthly Newsletter Recognition Logo Quarterly Q&A 5
  6. 6. Giving Trees Cash raffles N ll i Name collecting Videos v. speakers Including clients/children Buy it now option Celebrity servers Online auctions Pre- Pre-sale tix pricing Non- Non-events CULITVATION Five I’s Follow up Survey Thank you letter Event notes Add to database E-news Social Media Engage 6
  7. 7. Q&A Thank you! b b @3 li barbara@3talisman.com 3talisman.com Talisman Blog Making a Difference Radio @BTalisman Facebook 7