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MARIA ELENA ROSSI | BTO11 | Overview FOOD and WINE TOURISM | Enit

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Food Destinations in the Digital Age
Maria Elena Rossi, Direttore Marketing e Promozione ENIT Agenzia Nazionale Turismo

Overview FOOD and WINE TOURISM

Focus su alcune tra le più innovative strategie di turismo enogastronomico e le più avanzate esperienze nell’uso della tecnologia e del digitale da parte delle destinazioni e delle loro filiere (ristoratori, alberghi, chef, produttori e guide).

Ci domanderemo verso dove la tecnologia è diretta ed a quali segmenti può essere applicata, qual è il suo valore aggiunto nella promozione e altro ancora.

BTO11 | Right here, right now
Firenze, Stazione Leopolda
MAIN Hall
Day ONE mercoledì 20 marzo 2019
10.40 : 11.30
https://www.buytourismonline.com

Publicada em: Marketing
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MARIA ELENA ROSSI | BTO11 | Overview FOOD and WINE TOURISM | Enit

  1. 1. A cura di FOOD DESTINATIONS IN THE DIGITAL AGE Maria Elena Rossi Direttore Marketing e Promozione ENIT – Agenzia Nazionale del Turismo
  2. 2. 2Fonte: Ufficio Studi ENIT su dati Banca d’Italia 2017 Italiani 50,1% Stranieri 49,9% 106.3 85.2 90.2 95.3 103.9 109.3 122.7 122.9 128.7 149.9 TOTALE Vacanza al lago Vacanza al mare Non previsto Vacanza verde, agriturismo Vacanza in montagna Altro Vacanza sportiva Vacanza culturale, in una città d'arte Vacanza enogastronomica L’IMPORTANZA DELL’ENOGASTRONOMIA NEL TURISMO La vacanza enogastronomica produce la più alta spesa internazionale pro-capite: circa 150 euro al giorno il dato più alto se rapportato ad altri tipi di vacanza
  3. 3. L’IMPORTANZA DELL’ENOGASTRONOMIA NEL TURISMO 7.2 8.1 10.0 11.5 11.6 16.5 17.0 18.7 25.4 45.5 Belgio Danimarca Germania Brasile Canada Francia Svizzera Austria Regno Unito Stati Uniti Top 10 mercati di provenienza: spesa per vacanza enogastronomica (in milioni di euro) Fonte: Ufficio Studi ENIT su dati Banca d‘Italia 2017 20.4 11.4 8.4 7.6 7.4 5.2 5.1 4.5 3.6 3.2 TOP 10 Paesi di provenienza: quota % sul totale spesa per vacanza enogastronomica
  4. 4. IL TRAINO DELL’AGROALIMENTARE Ci sono mercati dove il Turismo può trainare le esportazioni di Food & Wine (es. Regno Unito, Svizzera, Canada Austria, Giappone) ed altri dove il volano dell’enogastronomia muove flussi turistici (es. Germania, USA, Francia, Spagna).

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