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Food Destinations in the Digital Age
Maria Mihaylova, Marketing & PR Manager Heineken Experience
Triggering consumer experiences with technology
Enhancing the physical experience through technology and digital
Focus on some of the most innovative food and wine tourism strategies and the most advanced experiences in the use of technology and digital tools by the destinations and their supply chains (restaurants, hotels, chefs, producers and guides).
We will ask ourselves which direction the technology is taking and which segments can be applied, as well as what its added value is in promotion and more.
BTO11 | Right here, right now
Firenze, Stazione Leopolda
Day ONE mercoledì 20 marzo 2019
10.40 : 11.30