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American Baby Boomer Versus Millennial Travelers
Our journey through Boomer and Millennial travel preferences reveals some key findings.
We see that they both find inspiration and engaging content online.
However, Millennials are fueling a mobile trend that is changing the way marketers interact with them.
Our path has also led us from inspiration to conversion, stopping along the way to see how best to influence these two generations.
We’ve called them behemoths for a reason: they represent the two generations with the most spending power in American history.
And while the current king of generations, the Boomers, won’t be dethroned for several more years, in the not-too-distant future, Millennials will reign supreme.
For now, however, the spending power title still lies with the Boomers, but only just.
In any case, with such purchasing power, each generation represents an enormous revenue opportunity for your brand.