Day ONE BTO2017 | TEN Mercoledì 29 novembre SERENDIPITY Hall Design for Sustainable Cities: Sostenibile e Desiderabile http://www.buytourismonline.com Keynote Speaker Barbara Marcotulli Experience Design Paolo Giordano Doing Marco Zappalorto Nesta Talkbacker Emmanuele Curti Fondazione Matera-Basilicata 2019

1. November 2017
WALIF KNOWS YOU
A TEJURY PROJECT
PAOLO.GIORDANO@DOING.COM
Any reproduction of this Annex is not permitted.

2. 2
DUBAICONTEXT
It is a city long more than 50 km, squeezed
between Persian Gulf and Arabic Desert

3. 3
DUBAICONTEXT
3 Mio
of people
23
Different languages
4
Citizens usually stay less
than 4 years

4. 4
DUBAICONTEXT
- New businesses open every
day
- Existing business are
difficult to find online
- Local businesses have with
weak digital presence
- There is a lot of unreliable
online information
businesses with
wrong or missing
information
87%
businesses
300K

5. 5
DUBAICONTEXT
The Dubai’s Government is envisioning a smart
living city were people can achieve their dreams
and ambitions

6. On the day 23/05/2013 His Highness said:
“In the future, Dubai will have businesses and customer service
centers into every citizen’s device, enabling them to obtain their
desired services through their mobile phones anywhere and at any
time”.
6

7. November 2017

8. 8
THE SOLUTION A multi device platform that connects
businesses & consumers
MACHINE LEARNING
+
ARTIFICIAL INTELLIGENCE
WOM + SOCIAL + DATA
CITIZENS
MERCHANTS
The Biz concept
WALIF, is a Government service
that aims to turn business
intents into business results
The Idea concept
A living, learning, ‘always aware’
friend, that anticipates your
needs, and let you reach new
businesses and experiences. GOVERNMENT
DED

9. WALIF EVOLUTION MASTER PLAN
3 years service innovation project;
start up organization;
product evolution approach;
quarterly implementation roll out model.
2016
B2G - BUSINESS TO GOVERNMENT
2017 2018
FOUNDATIONS
MACHINE LEARNING + BUSINESS INTELLIGENCE + SERVICE EVOLUTION
EVOLUTION
ONLINE
CONSOLIDATION
2019

10. PERCHÈ DUBAI HA SCELTO UN APPROCCIO DESIGN THINKING DRIVEN
10
1 LUNGIMIRANZA
Processo di trasformazione nella relazione CONSUMER | GOVERNMENT |
MERCHANT
2 COMPETENZA
Aggregare competenze, skills, e risorse in grado trattare di INNOVAZIONE e
DIGITALE, studiare servizi e prodotti che insistono in queste aree
3 ATTITUDINE
In un ENVIRONMENT come Dubai, in costante cambiamento, c’è un’esigenza
costante ripensamento evolutivo del servizio
4 COMPLESSITÀ
Un RESEARCH CENTRIC APPROACH, permette di raccogliere informazioni e
generare riflessioni molto ARTICOLATE
5 VISIONE SISTEMICA
Progettare in un ambito dove i servizi governativi sono spesso FRAMMENTATI
e PARCELLIZZATI in piccoli pezzi
6 USER NEEDS
Soddisfare le reali ESIGENZE degli utenti, ricostruendoli e adattandoli ai veri
bisogni di chi li dovrà poi utilizzare quotidianamente
7 OLISTICO
Insistere con soluzioni che permettano di soddisfare in maniera completa i
bisogni degli utenti, assicurando un’ESPERIENZA TONDA

11. Thank you.
walif.com