2. Overview
• What is an Elevator Speech?
• Why is an Elevator Speech important for
professional success?
• Essential elements of a powerful Elevator
Speech
• How to design a great Elevator Speech
• Participant Survey
• Knowledge Quiz
4. What is an Elevator Speech?
• Summary of your professional skills,
accomplishments and aspirations in 30
seconds.
• Clearly differentiates the unique product -
-“YOU”
• An effective marketing tool that can get
you in the door of that ideal client or
employer
• Can be customized for different
audiences
5. 1. Who are you
and what do
{ 2.
you do?
Why should
someone want
to speak with
you again
and/or hire
you?
You have only 30 seconds!
6. Why is an Elevator Speech
important?
• You only have 30-60 seconds to
make a great first impression
• People’s attention span is short
• Our lives are face-paced today
7. Essential elements of a
dynamite Elevator Speech
• Powerful language
• Concise
• Clear
• Tell a story
• Targeted
• Goal oriented
• Plant a hook
8. How to design your winning
elevator speech
• Write a page of your biggest
accomplishments. Do not hold back!
• Write a story about how you have benefited
people the most. Tell a story. Be visual
• What is your bottom-line goal?
• Write 10 plus action statements that will spur
you towards your goal
• Make sure you answer the two BIG questions
– who you are/do and why someone should
speak with you
9. Now what…
• Boil the speech down to 30 seconds --
Use a kitchen timer
• Practice in front of a mirror
• Delivery must be natural
• Tape yourself and share with trusted
colleagues – Practice!
• Design different versions for different
audiences
10. • Too long
• Jargon filled
• Passive words
• Not compelling
• Starts with “I am”
• You are not comfortable
Please avoid these!
11. Let’s review
• What is an 30-second Elevator Speech?
• Why is it important?
• What two questions must it answer?
• Essential Elements?
• How to craft the Elevator Speech?
• What should you avoid doing?
12. Participant Survey
How likely is it that you will use a powerful
Elevator Speech?
1. Very likely
2. Somewhat likely
3. Not likely