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Companies Have Multiple Fan Pages Global Social Media Checkup

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Companies Have Multiple Fan Pages
As with Twitter accounts, some companies have multiple fan pages. Within one company there
may be fan pages managed by different parts of the company, such as a regional division, a
product division, or a research division. Asia’s average is driven up by Sony which has at least
15 fan pages.


Number of Facebook Fan Pages per Company
6
4.9

4
2.1 1.9
2 1.6


0
Total U.S. Europe Asia-Pacific


Burson-Marsteller Evidence-Based Communications 24

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