Women in Business PR Toolkit
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This document provides an overview of public relations (PR) strategies and tactics for businesses. It discusses the value of PR, how to craft compelling stories, and tips for writing effective press releases. The document recommends targeting specific media outlets, considering publication deadlines, and following up with journalists. The overall message is that PR can boost a business's reputation when done properly by creating newsworthy stories and pitching them to relevant media contacts.
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Women in Business PR Toolkit
- 1. Women in business Your PR and image toolkit Menzies Carlton Hotel 19 May 2010
- 2. Your PR Toolkit • Meet Julie Ratcliffe
- 3. Your PR Toolkit • The Value of PR • Media and Digital PR • Hints and Tips for Stories that Travel • Press Releases – Mini Master Class
- 4. The Value of PR • PR defined • Reputation and image • The place of PR in your marketing strategy • Does it work? •How can you put price on it? • Isn’t it very expensive?
- 6. Media and Digital PR • The challenge to the press • New opportunities in print • The digital age of PR • Online news • Your website! Plus; Blogs,Facebook, Twitter – do or die? • Broadcast media • Video – the next thing
- 7. Hints & Tips for Stories that Travel • Get to know your target • People love people •Every picture tells a story •KISS •Ditch that Jargon •Keep to format •Think outside the box
- 8. Press releases Mini Master Class
- 9. Have a go • Your business has just won an award for being environmentally friendly. • Write to let the local media know about it • 15 minutes
- 10. Let’s read the paper • Headline / front-page news • Page leads • NIBs • Letters Page • Feature pages • Special Supplements • Other bits
- 11. The basics of a press release • Headline • That first all-important first paragraph • Quote Me! •Contacts and other details •After ‘The End’
- 12. If I only had a NIB •News in Brief and that first paragraph •Who, What, Why, When, Where •OR •Play Cluedo for simple stories!
- 13. NIBs • PR consultant Julie Ratcliffe is giving a free talk on PR for the small business on Wednesday 19 May at the Carlton Hotel, Bournemouth, starting at 10.15am. Contact Business Link on 0845 0707 747 •Your first paragraph – Have another go!
- 14. Other formalities • Your contacts for further information – They MUST be available! • Pictures • Is there a picture opportunity? • Do you have a picture? • Notes to editors – what’s that all about? • Headlines – • a word of caution ...
- 15. Ooops!
- 16. Where & when to send a press release • Target publications and sources •Don’t forget Deadlines •Work backwards when planning PR • Contacts-use specific where known
- 17. Ready to go! • Email is the way today • Don’t put ‘Press Release’ in subject line! • Be brief •Attach the file AND copy it into the body text •Attach a photo •Hit SEND!
- 18. Will it or won’t it? • Deadlines – did you keep to this? • Is it newsworthy? •Is it the kind of story this publication uses (Golf mags will only take knitting patterns if it’s a gold club cosy!) •If it’s not time-limiting, it can appear weeks later. •Luck of the draw – who got there first?
- 19. If at first you don’t succeed ... • Don’t Panic! • Follow up if you’ve made a contact • Keep sending stories • Good luck!
- 20. Any questions?