SocialBBC Susan Warner Developing An Effective Social Media Policy

Developing an Effective Social Media Policy,[object Object],1,[object Object],Workforce Insights,[object Object]

Developing an Effective Social Media Policy,[object Object],Susan Warner Chief Human Resources OfficerSusan Warner joined Staff One in 2010 and currently serves as Chief Human Resources Officer.Prior to joining Staff One, Susan served as the Global Executive Director of Training, Organizational Development & Effectiveness for Sealed Air Corporation (NYSE: SEE) where she was responsible for driving the company’s global training strategy, directing all programs and processes that advance employee engagement and development, as well as improving overall organizational effectiveness. Susan has held roles with responsibility spanning a breadth of human resource services across the financial services and manufacturing industries in such well regarded Fortune 500 companies as BFGoodrich (NYSE: GR), Morgan Stanley (NYSE: MS), FMC (NYSE: FMC), Progressive Insurance (NYSE: PGR), New Century Financial Corporation (NYSE: NEW) and Fremont Investment & Loan (NYSE: FMNTQ). Earlier in her career, she served as the Chief Administrative Officer for a private investment management firm, Ascend Venture Group, LLC. Susan holds a Juris Doctorate degree from Temple University School of Law, a Master of Science degree from Columbia University, and an undergraduate degree from Spelman College. She has served on a number of advisory groups including a local North Texas employment ministry and has previously served as a Big Sister in the Big Brothers Big Sisters of America youth mentoring organization.,[object Object],Staff One, Inc.,[object Object], Founded in 1988, Staff One is a leading Human Resources Outsourcing firm with an ESAC accredited and bonded PEO service offering. Staff One operates as a full-service human resources department and delivers a comprehensive range of solutions that provides our clients with a level of support and value previously only available at much larger companies. By aggregating the buying power of hundreds of firms, we provide premium benefits, risk management, compliance management, payroll outsourcing, tax administration and strategic HR services to our customers, so they can focus on growing their core business. Value PropositionStaff One makes "big company" benefits and HR compliance and administration efficient and simple for companies of any size. Our clients are leading firms from a broad range of industries, including professional services, technology, real estate, healthcare, retail, light manufacturing, and distribution who recognize the need to provide a high quality human resource function for their employees. ,[object Object],Staff One Blog: http://www.hrbits.com,[object Object],Follow us on Twitter: www.twitter.com/staffonehr,[object Object],2,[object Object]

Developing an Effective Social Media Policy,[object Object],Does My Company Need A Social Media Policy?,[object Object],10 Must Haves for An Effective Social Media Policy,[object Object],Social Media Policy Examples,[object Object],Resources To Develop & Define Your Social Media Policy,[object Object],Q&A, Exercises & Action Items,[object Object],3,[object Object]

Developing an Effective Social Media Policy,[object Object],Does My Company Need A Social Media Policy?,[object Object],4,[object Object]

Developing an Effective Social Media Policy,[object Object],Does My Company Need A Social Media Policy?,[object Object],Only 29% of American companies have developed Social Media Policies*,[object Object],Social media usage by businesses has increased to 24%, in 2009 from 12% the year before. **,[object Object],One of the best ways businesses can be proactive when it comes to managing their reputation online is by having a Social Media Policy ***,[object Object],An Effective Social Media Policy can:,[object Object],Leverage employees as genuine brand ambassadors,[object Object],Help companies avoid online controversy,[object Object],Allows companies to connect to community, build relationships, and seek wisdom,[object Object],Assist with recruiting, retention, and employment branding,[object Object],* According to E-Marketer.com ,[object Object],** The State of Small Business Report” from Network Solutions and the Center for Excellence in Service at the University of Maryland Robert H. Smith School of Business. ,[object Object],*** Gartner,[object Object],5,[object Object]

Developing an Effective Social Media Policy,[object Object],10 Must Haves for An Effective Social Media Policy,[object Object],6,[object Object]

Developing an Effective Social Media Policy,[object Object],10 Must Haves For An Effective Social Media Policy,[object Object],Introduce the Purpose of Social Media: A common theme is the idea that the policy should focus on the things that employees can rather than whatthey can’t do. That’s the spirit of social media- it’s all about leveraging the positive. ,[object Object],Be responsible for what you write: Organization’s and representatives need to take responsibility for what they write, and exercise good judgment and common sense.,[object Object],Be authentic: Include your name and, when appropriate, your company name and your title. Consumers buy and do business with those that they know and trust, so let people know who you are.,[object Object],7,[object Object]

Developing an Effective Social Media Policy,[object Object],10 Must Haves For An Effective Social Media Policy,[object Object],Consider your audience: always remember that readers include current clients, potential clients, as well as current/past/future employees. Consider before you publish that you aren’t alienating any of these groups. ,[object Object],Exercise Good Judgment: Employees should refrain from comments that can be interpreted as slurs, demeaning, etc. Your employees should understand that companies can and will monitor employee use of social media.,[object Object],Understand the concept of community: The essence of community is the idea that it exists so that you can support others and they, in turn, can support you.,[object Object],Respect copyrights and fair use: Always give people proper credit for their work.,[object Object],8,[object Object]

Developing an Effective Social Media Policy,[object Object],10 Must Haves For An Effective Social Media Policy,[object Object],Remember to protect confidential & proprietary information: State in your social media policy that employees who share confidential or proprietary information do so at the risk of losing their job.,[object Object],Bring Value: Build buzz for upcoming products or services, include links to industry specific news for your customers, respond to inquiries etc.,[object Object],Productivity Matters: Afraid that your employees will lose focus? Let them know not to forget their day job. But, communicating with employees and customers is a real job. Communicating with customers (online, in person, or by phone) typically takes up at least 50% of one’s job description. However, you want to execute your social media policy on the core competencies of your business. ,[object Object],Presentation Sources: mashable.com/2009/social media policy must haves,[object Object],AdAge.com “The 7 biggest legal risk to your company when using social media”,[object Object],Forrester Research “The broad reach of Social Technologies”,[object Object],9,[object Object]

Developing an Effective Social Media Policy,[object Object],Examples of Effective Social Media Policies ,[object Object],To Strengthen & Support Company Business Objectives,[object Object],10,[object Object]

Developing an Effective Social Media Policy,[object Object],Kodak – The Importance of Education:,[object Object],The initial focus of Kodak’s social media policy is to clearly define the social media landscape and why it is critically important to effective brand and reputation management. ,[object Object],Kodak’s policy provides a brief description of popular social networks and also includes user statistics for each platform – one of only a handful of policies that break down each network in this way.,[object Object],Employees often find such breakdowns extremely helpful. ,[object Object],Kodak also explains how the company uses each network and why. ,[object Object],Each social network is different, and successful engagement tactics tailored for one may not be effective for others. ,[object Object],By educating employees about each individual network and the role each plays in the company’s online reputation, they have helped employees understand the best practices for both personal and professional engagements on these sites.,[object Object],http://www.kodak.com/US/images/en/corp/aboutKodak/onlineToday/Kodak_SocialMediaTips_Aug14.pdf,[object Object],11,[object Object]

Developing an Effective Social Media Policy,[object Object],Yahoo – Risk vs. Reward:,[object Object],The overarching priority of Yahoo’s blogging policy is legal liability. ,[object Object],The company explains the legal implications of engaging online, including a rundown of all possible offenses. ,[object Object],It is particularly important for employees to understand the scope of liability for their actions. ,[object Object],Damaging tweets can mean legal trouble not only for the author, but also for his or her employer. ,[object Object],In order to prevent such consequences, Yahoo provides advice and insight on best practices. ,[object Object],While it is important to inform employees about the ramifications of posting content online, encouraging them to engage in a productive manner can be an important tactic for improving your brand’s status online. ,[object Object],Yahoo expertly strikes a balance between caution and empowerment. By offering advice on what they should do, you can help employees to engage safely with a digital audience.,[object Object],http://socialmediagovernance.com/policies.php,[object Object],12,[object Object]

Developing an Effective Social Media Policy,[object Object],Kaiser Permanente – Building Community:,[object Object],Kaiser understands the communal nature of social media. ,[object Object],Kaiser Permanente stresses to its employees that they need to “know fellow bloggers.” ,[object Object],The company provides tips in on how to identify which peers to engage in the online space, demonstrating Kaiser’s recognition that successful social media initiatives must involve two-way conversations. ,[object Object],As a result, Kaiser’s employees understand that social media is about offering value to others. ,[object Object],After all, no company can be successful if its social initiative is to simply push out information with no reactive or responsive component. ,[object Object],By actively engaging and building relationships it capitalizes on all that social media has to offer. ,[object Object],http://socialmediagovernance.com/policies.php,[object Object],13,[object Object]

Developing an Effective Social Media Policy,[object Object],Resources To Develop & Define Your Social Media Policy,[object Object],14,[object Object]

Developing an Effective Social Media Policy,[object Object],Resources To Develop & Define Your Social Media Policy,[object Object],Determine Overall Company Objectives The Policy Should Support,[object Object],Review Social Media Policies of Other Companies & Competitors,[object Object], http://socialmediagovernance.com/policies.php,[object Object],Blogging and Social Media Policy Sample Template:,[object Object], http://humanresources.about.com/od/policysamplesb/a/blogging_policy.htm,[object Object],Internet and Email Policy Sample Template:,[object Object], http://humanresources.about.com/od/policiesandsamples1/a/email_policy.htm,[object Object],15,[object Object]

Developing an Effective Social Media Policy,[object Object],Q&A, Exercises & Action Items,[object Object],16,[object Object]

SocialBBC Susan Warner Developing An Effective Social Media Policy

SocialBBC Susan Warner Developing An Effective Social Media Policy

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados(20)

Destaque

Destaque(12)

Similar a SocialBBC Susan Warner Developing An Effective Social Media Policy

Similar a SocialBBC Susan Warner Developing An Effective Social Media Policy(20)

Último

Último(20)

SocialBBC Susan Warner Developing An Effective Social Media Policy