SocialBBC Rick Burnes Mapping The Inbound Marketing Ecosystem

Mapping the Inbound Marketing Ecosystem,[object Object],Rick Burnes,[object Object],Twitter: @rickburnes,[object Object],March 4, 2010,[object Object],How to use Google, blogs and social media to get found online.,[object Object]

Agenda,[object Object],About Inbound Marketing,[object Object],SEO,[object Object],Content,[object Object],Social Media,[object Object],How to Measure It,[object Object]

We’ve Seen a Lot of Marketing Hairstyles,[object Object],3,[object Object],Flickr: nopiedra,[object Object],Flickr: Sachaverelle,[object Object],Blogging,[object Object],SEO,[object Object]

Is This Just Another Hairstyle?,[object Object],4,[object Object],Flickr: davecobb ,[object Object],Social Media,[object Object]

This Ain’t No Haircut!,[object Object],5,[object Object],Tesla Motors,[object Object],Wikipedia,[object Object]

How Do You Navigate a Complex Landscape?,[object Object],6,[object Object],A Map!,[object Object],Flickr: WanderingtheWorld,[object Object]

Traditional Marketing (Outbound),[object Object],7,[object Object]

Marketing Today (Inbound),[object Object],8,[object Object]

How Do the Best New Companies Market?,[object Object],9,[object Object],1950 - 2000,[object Object],2000 - 2050,[object Object],9,[object Object]

Budget vs. Brains,[object Object],Flickr: Refracted Moments,[object Object],Flickr: Gaetoan Lee,[object Object]

Outbound Is Expensive,[object Object],11,[object Object]

Inbound Is Cheaper,[object Object]

Why Inbound Is Cheaper,[object Object]

14,[object Object],What Is Inbound Marketing?,[object Object],Website Visitors,[object Object],Process,[object Object],Tools,[object Object],Get Found,[object Object],[object Object]

AnalyticsGet Found,[object Object],[object Object]

OptimizeLeads,[object Object],Convert,[object Object],[object Object]

NurtureConvert,[object Object],[object Object]

AnalyticsCustomers,[object Object]

15,[object Object],SEO,[object Object],Social Media,[object Object],Blog,[object Object],Flickr: WanderingtheWorld,[object Object]

Agenda,[object Object],About HubSpot & Inbound Marketing,[object Object],SEO,[object Object],Content,[object Object],Social Media,[object Object],How to Measure It,[object Object]

How Do You Get to the Top?,[object Object]

Pick Your Keyword Battles,[object Object],18,[object Object],Fight for “Ninja” …,[object Object],or “Ninja Halloween Costume”,[object Object],Flick Photos: ExtraMedium & Simonstarr ,[object Object]

Two Sides of Optimization,[object Object],19,[object Object],On-Page,[object Object],Off-Page,[object Object]

Optimize “On Page”,[object Object],[object Object]

Alt text on images,[object Object]

How Do You Get Links?,[object Object],Have something worth linking to.,[object Object]

Blogging Means More Inbound Links,[object Object],24,[object Object]

How Google Weights Optimization,[object Object],25,[object Object],On Page,[object Object],(25%) ,[object Object],Off Page,[object Object],(75%),[object Object],Off-page optimization is critical.,[object Object]

26,[object Object],SEO,[object Object],Blog,[object Object],Flickr: WanderingtheWorld,[object Object]

Agenda,[object Object],Inbound vs. Outbound Marketing,[object Object],SEO,[object Object],Content,[object Object],Social Media,[object Object],How to Measure It,[object Object]

A Nice-Looking Restaurant Site,[object Object]

Another Nice-Looking Restaurant Site,[object Object],What’s the difference?,[object Object]

Blog = Better SEO, More Traffic,[object Object],Data from website.grader.com and compete.com,[object Object]

How Many Tickets Do You Have?,[object Object]

What Should You Write About?,[object Object],32,[object Object],Topics that attract Holly & Larry – your business’ target personas!,[object Object],(Holly Allison, VP, Marketing, Vico Software),[object Object],(Larry Berezin, COO, NYC Parking Ticket, LLC),[object Object]

Content Attracts the Right People,[object Object],Neil Diamond ,[object Object],Flick Photo: Marciela,[object Object]

What Content Channels Are Best?,[object Object],Blog,[object Object],Podcast,[object Object],Videos,[object Object],Photos,[object Object],Presentations,[object Object],eBooks,[object Object],News Releases,[object Object]

Don’t Talk About Your Product,[object Object],HubSpot.com/cartoons,[object Object]

Get Into the Content Mindset,[object Object],Make emails into blog posts,[object Object],Turn forum posts into blog posts,[object Object],Shoot videos at events,[object Object],Interview customers for your blog,[object Object],Repurpose company data for public reports,[object Object],Share lessons you learn,[object Object],Flick Photo: Cindiann,[object Object]

Social Media Is Now a Staple,[object Object],38,[object Object],Flickr: anitacanita,[object Object],Flickr: sierravalleygirl,[object Object],[object Object]

PR, Social-Media Style,[object Object],Elapsed Time:,[object Object],50 Minutes,[object Object]

Social Media Drives Leads,[object Object],41,[object Object],HubSpot Social Media Leads,[object Object],Twitter is largest category, at >40% of HubSpot’s total social media leads.,[object Object]

How to Get Started,[object Object],Listen ,[object Object],Share Your Content,[object Object],Listen More ,[object Object],Build Relationships,[object Object]

SocialBBC Rick Burnes Mapping The Inbound Marketing Ecosystem

SocialBBC Rick Burnes Mapping The Inbound Marketing Ecosystem

Recomendados

Mais conteúdo relacionado

Mais procurados

Mais procurados(20)

Destaque

Destaque(17)

Similar a SocialBBC Rick Burnes Mapping The Inbound Marketing Ecosystem

Similar a SocialBBC Rick Burnes Mapping The Inbound Marketing Ecosystem(20)

Último

Último(20)

SocialBBC Rick Burnes Mapping The Inbound Marketing Ecosystem