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Gaming-Trends in Deutschland

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Zwei von fünf Bundesbürgern (42 Prozent) ab 14 Jahren spielen Computer- oder Videospiele, was rund 30 Millionen Personen entspricht. Das hat eine repräsentative Umfrage zur Verbreitung und Nutzung von Games in Deutschland im Auftrag des Digitalverbands Bitkom ergeben. Zum Vergleich: Vor zwei Jahren waren es erst 25 Millionen Spieler.

Publicada em: Negócios
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Gaming-Trends in Deutschland

  1. 1. Gaming-Trends in Deutschland Dr. Axel Pols | Chefvolkswirt Berlin, 29. Juli 2015 © Goldmund-Lukic – Stocksy United
  2. 2. 42 Prozent der Deutschen sind Gamer Spielen Sie Video- oder Computerspiele? 2 43% 42% 81% 55% 25% 11% Basis: Bevölkerung ab 14 Jahren (n=1.221) | Quelle: Bitkom Research 42%58% Ja Nein Männer Frauen 14 bis 29 Jahre 30 bis 49 Jahre 50 bis 64 Jahre 65 Jahre oder älter
  3. 3. Jeder Vierte ist an Gaming interessiert »Ich spiele keine Video- oder Computerspiele, kann mir das aber in Zukunft vorstellen.« 3 Basis: Non-Gamer ab 14 Jahren | Quelle: Bitkom Research 201520142013 17% 22% 26%
  4. 4. Das Smartphone ist die beliebteste Gaming-Plattform Auf welchen Geräten spielen Sie? 4 Basis: Gamer ab 14 Jahren | Quelle: Bitkom Research 78% 67% 39% 33% 69% 43% 0% 20% 40% 60% 80% Smartphone/Handy Laptop Tablet Computer Mobile Spielkonsole Stationärer PC Stationäre Spielkonsole Mobil Stationär
  5. 5. Stationäre Konsolen bleiben gefragt Zahlen für den deutschen Gesamtmarkt 5 0,76 1,53 0,81 0 1 2 1. Halbjahr 2014 2. Halbjahr 2014 1. Halbjahr 2015 234 487 246 0 300 600 1. Halbjahr 2014 2. Halbjahr 2014 1. Halbjahr 2015 Absatz in Mio. Umsatz in Mio.€ *Im Vergleich zum selben Zeitraum im Vorjahr | Quelle: GfK +7,9%* +5,4%*
  6. 6. Jeder Siebte nutzt synchronisiertes Gaming 6 Basis: Gamer ab 14 Jahren | Quelle: Bitkom Research Spielen Sie ein und dasselbe Spiel auf mehreren Endgeräten? 12% Ja
  7. 7. Gelegenheitsspiele sind das beliebteste Genre Welche Arten von Video- und Computerspielen spielen Sie? 7 Basis: Gamer ab 14 Jahren | Quelle: Bitkom Research 56% 50% 50% 48% 46% 38% 0% 20% 40% 60% 80% Gelegenheitsspiele Strategiespiele/ Denkspiele Actionspiele Social Games Renn- und Sportspiele Jump 'n' Runs
  8. 8. Die Hälfte aller Spieler zahlt für Games Geben Sie Geld für Computer- und Videospiele aus? 8 Basis: Gamer ab 14 Jahren | Quelle: Bitkom Research 50% 11% 39% Ja Weiß nicht/ Keine Angabe Nein
  9. 9. Jeder vierte Gamer will auf einer Smartwatch spielen Inwieweit ist oder wäre es (zukünftig) für Sie interessant, eine Smartwatch zum Gaming zu nutzen? 9 Basis: Gamer ab 14 Jahren | Quelle: Bitkom Research 10% 17%Sehr interessant Eher interessant 27%
  10. 10. Jeder fünfte Deutsche hat Interesse an einer Virtual-Reality-Brille Können Sie sich vorstellen, eine Virtual-Reality-Brille zu nutzen? 10 Basis: Bevölkerung ab 14 Jahren | Quelle: Bitkom Research 9% Ja, ich werde eine Virtual- Reality-Brille auf jeden Fall nutzen 11% Ja, ich kann mir vorstellen, eine Virtual-Reality- Brille zu nutzen 14 Millionen potenzielle Anwender
  11. 11. 17 Prozent der Gamer schauen Online-Spielszenen Haben sie schon einmal Gaming-Wettkämpfe im Internet als Live-Stream mitverfolgt? 11 Basis: Gamer ab 14 Jahren | Quelle: Bitkom Research 8% 9%Ja, ich spiele nicht nur selber, sondern schaue auch anderen regelmäßig per Livestream dabei zu. Ja, ich spiele nicht nur selber, sondern schaue auch anderen per Livestream hin und wieder dabei zu.
  12. 12. Gaming in Deutschland 2015  Gaming hat sich auf einem stabil hohen Niveau etabliert.  Das Interesse der Deutschen an Computer- und Videospielen nimmt zu.  Die wichtigsten Gaming-Trends 2015 sind:  Mobile Gaming  Synchronisiertes Gaming  Wearables wie Smartwatches  Virtual-Reality-Brillen  Gaming-Übertragungen via Livestream 12
  13. 13. Gaming-Trends in Deutschland Dr. Axel Pols | Chefvolkswirt Berlin, 29. Juli 2015 © Goldmund-Lukic – Stocksy United

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