Electronic Cigarette & E Vapor Market Research Reports - Sizing, Share, and Forecast 2014 -2024

GLOBAL ELECTRONIC CIGARETTE & E VAPOR MARKET
Size, Share, Analysis & Forecast 2014-2024
BIS RESEARCH 2014
The global e-cigarette product market value is estimated to grow over $39.6 billion by
2024, at a CAGR of 27.3% from 2014 to 2024. An electronic cigarette (e-cigarette) or
electronic nicotine delivery system (ENDS) is a battery operated device which
simulates the experience of tobacco smoking without the inhalation of smoke. This
device which is being reckoned as an alternative of conventional cigarettes emits
vaporized nicotine which is inhaled by the user.
Electronic Cigarette Market Size ($Billion) - Forecast
2013 2014 2016 2018 2020 2022 2024
North America Europe APAC
Some of the drivers of the e-cigarette markets are:
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ANALYSIS & FORECAST
Ÿ Base Year: 2013
Ÿ 11-year annual forecast (2014-2024)
MARKET, BY REGIONS
Ÿ North America, Europe, APAC
MARKETS, BY COMPOSITION
Ÿ E-liquids
Ÿ Diluents
Ÿ Nicotine
Ÿ Flavors
PRODUCT COVERED
Ÿ Disposable Electronic Cigarettes
Ÿ Rechargeable Electronic Cigarettes
Ÿ E-go Electronic Cigarette
Ÿ Personal Vaporizers
Ÿ Electronic Cigars
Ÿ Others
Rise in the lookout for alternatives to tobacco due to health risks and restrictions in consumption
Entry of tobacco giants in the e-cigarette market
Intensification of the competition in the market due to rise of a number of small e-cigarette companies
Lack of restrictions in the marketing of e-cigarettes
Cost-effectiveness of e-cigarettes in comparison to traditional cigarettes
Product innovation and the scope for personalization and customization
Lack of overall regulation and taxes
Some of the key challenges of the e-cigarette markets are:
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upcoming government directives delineating a clear regulatory framework for the marketing of e-cigarettes
The ambiguity around the health risks of e-cigarettes
Lack of standardization in the safety of e-cigarettes devices
Rising popularity among children, adolescents & non-smokers due to lack of legal regulation
Patent lawsuits & intellectual property rights (IPR) issues
Disposal of e-cigarette components at its end-of-life stage
Key question answered in the report:
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Detailed competitive intelligences and trend analysis for leading and emerging market players in the electronic cigarette industry
Market Drivers, challenges and opportunity in the electronic cigarette identified and its impact over next 10 years studied
Electronic Cigarette (E-Cigarette) market sizing, analysis and forecast by different types- Disposable Electronic Cigarette, Rechargeable
Electronic Cigarette, E-Go, Personal Vaporizers (APV) or Mods, Electronic Cigar, E-Hookah, E-shisha and E-pipes among other
Electronic Cigarette (E-Cigarette) market analysis and forecast by components- Cartridge, Atomizer, Battery,
Detailed market sizing, analysis and forecast by geography- North America ( U.S. and Canada and Others), Europe ( Russia, Germany,
U.K. France, and others), APAC ( China, Japan, South Korea, Australia, India and others), South America, Middle East and South Africa
Detailed analysis on legislative and other key factors that directly and indirectly impact the market trends across each region
www.bisresearch.com ©2014|BIS

Table of Contents
1 Executive Summary 3.4.3 Product Innovation & Massive Opportunities For
2 E-cigarette Market Entropy Customization & Personalization
2.1 Key Market Strategies 3.4.4 The Emergence of A Slow But Steady Market In
2.1.1 Product Development and Launch The APAC Region
2.1.2 Business Expansion 4 E-cigarette Market Sizing, Analysis & Forecast
2.1.3 Merger & Acquisition 4.1 By Product Types
2.1.4 Partnership & Agreement 4.1.1 Market Statistics
2.1.5 Patent Lawsuit 4.1.2 Disposable Electronic Cigarettes
2.1.6 Financial Transaction 4.1.2.1 Market Statistics
2.1.7 Others 4.1.3 Rechargeable Electronic Cigarettes
2.2 Porter’s Five Forces Analysis 4.1.3.1 Market Statistics
2.2.1 Threat From New Entrants 4.1.4 E-go Electronic Cigarette
2.2.2 Threat From Substitutes 4.1.4.1 Market Statistics
2.2.3 Intensity of Competitive Rivalry 4.1.5 Personal Vaporizers
2.2.4 Bargaining Power of Suppliers 4.1.5.1 Market Statistics
2.2.5 Bargaining Power of Buyers 4.1.6 Electronic Cigars
3 E-cigarette Market Dynamics 4.1.6.1 Market Statistics
3.1 Introduction 4.1.7 Others
3.2 Market Drivers 4.1.7.1 Market Statistics
3.2.1 Rise In The Lookout For Alternatives to 4.2 By Composition
tobacco Due to Health Risks and 4.2.1 E-liquids
Restrictions In Consumption 4.2.2 Diluents
3.2.2 Entry of tobacco Giants In The E- 4.2.3 Nicotine
Cigarette Market 4.2.4 Flavors
3.2.3 Intensification of The Competition In The 4.3 By Components
Market Due to Rise of A Number of Small 4.3.1 Cartridge
E-cigarette Companies
4.3.2 Atomizer
3.2.4 Lack of Restrictions In The Marketing of
E-cigarettes 4.3.2.1 Clearomizer
3.2.5 Cost-effectiveness of E-cigarettes In 4.3.3 Cartomizer
Comparison to Traditional Cigarettes 4.3.4 Rebuildable Atomizer
3.2.6 Product Innovation and The Scope For 4.3.5 Battery
Personalization and Customization 5 Geographical Analysis
3.2.7 Lack of Overall Regulation and Taxes 5.1 Introduction
3.3 Market Challenges 5.1.1 Market Statistics
3.3.1 Upcoming Government Directives 5.2 Pestle Analysis
Delineating A Clear Regulatory 5.3 North America
Framework For The Marketing of E- 5.3.1 Introduction
Cigarettes
5.3.1.1 Market Statistics
3.3.2 The Ambiguity Around The Health Risks of E-
Cigarettes 5.3.2 U.S.
3.3.3 Lack of Standardization In The Safety of E- 5.3.2.1 Pestle Analysis
Cigarettes Devices 5.3.2.1.1 Political Challenges to The E-cigarette Market
3.3.4 Rising Popularity Among Children, Adolescents & 5.3.2.1.2 Economic Policies Strengthening The E-cigarette
Non-smokers Due to Lack of Legal Regulation Industry
3.3.5 Patent Lawsuits & Intellectual Property Rights (ipr) 5.3.2.1.3 The Play of Demographics In The E-cigarette
Issues Market
3.3.6 Disposal of E-cigarette Components At Its End-of- 5.3.2.1.4 Conducive Technological Landscape of The
life Stage Country
3.4 Market Oportunities 5.3.2.1.5 Legal Framework and Market Regulations
3.4.1 Acquisition of Small E-cigarette Companies By 5.3.2.1.6 Environmental Concerns For E-cigarette Product
tobacco Giants Components
3.4.2 Investment & Franchising Opportunities In The 5.3.2.2 Conclusion
Market. 5.3.2.3 Market Statistics

Table of Contents
5.3.3 Canada 5.5.6.1 Pestle Analysis
5.3.3.1 Pestle Analysis 5.5.6.2 Conclusion
5.3.3.2 Conclusion 5.5.7 Others
5.3.3.3 Market Statistics 5.6 Others
5.3.4 Others 5.6.1 South America
5.4 Europe 5.6.2 Middle East
5.4.1 Introduction 5.6.3 South Africa
5.4.1.1 Market Statistics 6 Key E-cigarette Market Players Profile
5.4.2 Russia 6.1 Altria Group, Inc.
5.4.2.1 Pestle Analysis 6.1.1 Altria Group, Inc. Summary
5.4.2.2 Conclusion 6.1.2 Product Portfolio
5.4.2.3 Market Statistics 6.1.2.1 Mark Ten
5.4.3 Germany 6.1.2.2 Green Smoke Llc
5.4.3.1 Pestle Analysis 6.1.3 Financials
5.4.3.2 Conclusion 6.1.4 Key Developments
5.4.3.3 Market Statistics 6.1.5 Analyst Insight
5.4.4 U.K. 6.2 Ballantyne Brands, Llc
5.4.4.1 Pestle Analysis 6.2.1 Ballantyne Brands, Llc Summary
5.4.4.3 Market Statistics 6.2.2.1 Mistic Electronic Cigarettes
5.4.5 France 6.2.2.2 Neo Electronic Cigarettes
5.4.6 Others 6.3 British American tobacco Plc (bat)
5.5 APAC 6.3.1 British American tobacco Plc. (bat) Summary
5.5.1 Introduction 6.3.2 Product Portfolio
5.5.1.1 Market Statistics 6.3.2.1 Vype Electronic Cigarettes
5.5.2 China 6.3.2.2 Vuse Electronic Cigarettes
5.5.3 Japan 6.4 Bull Smoke
5.5.3.1 Pestle Analysis 6.4.1 Bull Smoke Summary
5.5.3.3 Market Statistics 6.4.3 Financials
5.5.4 South Korea 6.4.4 Key Developments
5.5.4.1 Pestle Analysis 6.4.5 Analyst Insight
5.5.4.2 Conclusion 6.5 Cb Distributors, Inc.
5.5.4.3 Market Statistics 6.5.1 Cb Distributors, Inc. Summary
5.5.5 Australia 6.5.2 Product Portfolio
5.5.5.1 Pestle Analysis 6.5.2.1 21st Century Smoke
5.5.5.2 Conclusion 6.5.3 Financials
5.5.5.3 Market Statistics 6.5.4 Key Developments
5.5.6 India 6.5.5 Analyst Insight

Table of Contents
6.6 China National tobacco Corporation 6.13.2 Product Portfolio
6.6.1 China National tobacco Corporation 6.13.2.1 Puritane
Summary 6.13.3 Financials
6.6.2 Product Portfolio 6.13.4 Key Developments
6.6.3 Financials 6.13.5 Analyst Insight
6.6.4 Key Developments 6.14 Gamucci Electronic Cigarettes
6.6.5 Analyst Insight 6.14.1 Gamucci Electronic Cigarettes Summary
6.7 Cigavette 6.14.2 Product Portfolio
6.7.1 Cigavette Summary 6.14.3 Financials
6.7.4 Key Developments 6.15 Imperial tobacco Group Plc
6.7.5 Analyst Insight 6.15.1 Imperial tobacco Group Plc Summary
6.8 Clearette Electronic Cigarette Co. 6.15.2 Product Portfolio
6.8.1 Clearette Electronic Cigarette Co. Summary 6.15.3 Financials
6.8.4 Key Developments 6.16 International Vapor Group, Inc. (ivg)
6.8.5 Analyst Insight 6.16.1 International Vapor Group, Inc. (ivg) Summary
6.9 Cloudcig 6.16.2 Product Portfolio
6.9.1 Cloudcig Summary 6.16.2.1 South Beachsmoke
6.9.2 Product Portfolio 6.16.2.2 Eversmoke
6.9.3 Financials 6.16.2.3 Nutricigs
6.9.4 Key Developments 6.16.2.4 Vapor Zone
6.9.5 Analyst Insight 6.16.3 Financials
6.10 Dragonite International Ltd. 6.16.4 Key Developments
6.10.1 Dragonite International Ltd. Summary 6.16.5 Analyst Insight
6.10.2 Product Portfolio 6.17 Japan tobacco, Inc. (JT)
6.10.3 Financials 6.17.1 Japan tobacco, Inc. (JT) Summary
6.10.4 Key Developments 6.17.2 Product Portfolio
6.10.5 Analyst Insight 6.17.2.1 E-lites
6.11 Feellife Bioscience International Co. Ltd. 6.17.3 Financials
6.11.1 Feellife Bioscience International Co. Ltd. 6.17.4 Key Developments
Summary 6.17.5 Analyst Insight
6.11.2 Product Portfolio 6.18 Logic Technology Summary
6.11.3 Financials 6.18.1 Logic Technology
6.11.5 Analyst Insight 6.18.3 Financials
6.12 Fin Branding Group Llc. Summary 6.18.4 Key Developments
6.12.1 Fin Branding Group Llc. 6.18.5 Analyst Insight
6.12.2 Product Portfolio 6.19 Lorillard, Inc.
6.12.3 Financials 6.19.1 Lorillard, Inc. Summary
6.12.5 Analyst Insight 6.19.2.1 Blu Ecigs
6.13 Fontem Ventures 6.19.2.2 Skycig
6.13.1 Fontem Ventures Summary 6.19.3 Financials

Table of Contents
6.19.4 Key Developments 6.26.3 Financials
6.19.5 Analyst Insight 6.26.4 Key Developments
6.20 Njoy, Inc. 6.26.5 Analyst Insight
6.20.1 Njoy, Inc. Summary 6.27 Vapor Corp.
6.20.2 Product Portfolio 6.27.1 Vapor Corp. Summary
6.20.3 Financials 6.27.2 Product Portfolio
6.20.4 Key Developments 6.27.3 Financials
6.20.5 Analyst Insight 6.27.4 Key Developments
6.21 Philip Morris International Inc. (pmi) 6.27.5 Analyst Insight
6.21.1 Philip Morris International Inc. (pmi) Summary 6.28 Victory Electronic Cigarettes Corporation
6.21.2 Product Portfolio 6.28.1 Victory Electronic Cigarettes Corporation
6.21.2.1 Marlboro Iqos E-cigarette Summary
6.21.2.2 Nicocigs 6.28.2 Product Portfolio
6.21.3 Financials 6.28.2.1 Vapestick
6.21.4 Key Developments 6.28.2.2 Ten Motives
6.21.5 Analyst Insight 6.28.2.3 Fin
6.22 Provape 6.28.2.4 Vip
6.22.1 Provape Summary 6.28.3 Financials
6.22.4 Key Developments 6.29 Vmr Products Llc
6.22.5 Analyst Insight 6.29.1 Vmr Products Llc Summary
6.23 Reynolds American Inc. (rai) 6.29.2 Product Portfolio
6.23.1 Reynolds American Inc. (rai) Summary 6.29.2.1 V2 Cigs
6.23.2 Product Portfolio 6.29.2.2 Vapor Couture
6.23.2.1 Vuse Electronic Cigarettes 6.29.3 Financials
6.23.3 Financials 6.29.4 Key Developments
6.23.4 Key Developments 6.29.5 Analyst Insight
6.23.5 Analyst Insight
6.24 Shenzhen Firstunion Technology Co. Ltd.
6.24.1 Shenzhen Firstunion Technology Co.ltd.
Summary
6.24.2 Product Portfolio
6.24.3 Financials
6.24.4 Key Developments
6.25 Shenzhen Smoore Technology Ltd.
6.25.1 Shenzhen Smoore Technology Ltd. Summary
6.25.3 Financials
6.25.4 Key Developments
6.26 Shenzhen Timiya Technology Co. Ltd.
6.26.1 Shenzhen Timiya Technology Co. Ltd.
Summary

List of Tables
Table 1 Threat From New Entrants Table 10 Advantages & Disadvantages of Personal
Table 2 Bargaining Power of Suppliers Vaporizers
Table 3 Intensity of Competitive Rivalry Table 11 Global E-cigarette Market Value By
Table 4 Bargaining Power of Suppliers: Geography ($billion), 2014-2024
Quantification Table 12 North America E-cigarette Market Value
Table 5 Bargaining Power of Buyers: Quantification ($Million), 2014-2024
Table 6 E-cigarette Product Market Value ($Million), Table 13 Europe America E-cigarette Market Value
2014-2024 ($Million), 2014-2024
Table 7 Advantages And Disadvantages of Table 14 European Countries & E-cigarette
Disposable Electronic Cigarettes Regulation
Table 8 Advantages And Disadvantages of Table 15 APAC E-cigarette Market Value ($Million),
Rechargeable Electronic Cigarettes 2014-2024
Table 9 Advantages & Disadvantages of E-go
List of Figures
Figure 1 E-cigarette Market Development: 2011-2014 Figure 25 Other Types Market Value ($Million) & Year-Figure
2 Product Development & Launch on-year (Y-o-Y) Growth Snapshot, 2014-2024
Figure 3 Business Expansion Figure 26 E-liquids
Figure 4 Merger & Acquisition Figure 27 Diluents Used In Electronic Cigarettes
Figure 5 Partnership & Agreement Figure 28 Types of Diluents Used
Figure 6 Patent Lawsuit Figure 29 Some Common E-liquid Flavors
Figure 7 Financial Transaction Figure 30 Components In An Electronic Cigarette
Figure 8 Others Figure 31 Cartridges Used In Electronic Cigarettes
Figure 9 E-cigarette Market Drivers: Impact Analysis Figure 32 Atomizer Used In Electronic Cigarette
Figure 10 tobacco Players & Their Vapor Brands Figure 33 Types of Atomizers
Figure 11 Consumer Marketing Platforms For E-cigarette Figure 34 E-go Style E-cigarette With top-coil
Figure 12 E-cigarette Market Challenges: Impact Clearomizer
Analysis Figure 35 A Common Cartomizer
Figure 13 Electronic Cigarettes: By Types Figure 36 Parts of A Cartomizer
Figure 14 Disposable Electronic Cigarette Figure 37 A Rebuildable Atomizer
Figure 15 Disposable Type Market Value ($Million) & Figure 38 E-cigarette Battery
Year-on-Year (Y-o-Y) Growth Snapshot, 2014- Figure 39 E-cigarette Market Segmentation, By
2024 Geography
Figure 16 Rechargeable Electronic Cigarette Figure 40 Analysis of Pestle Forces
Figure 17 Rechargeable Type Market Value ($Million) & Figure 41 U.S. E-cigarette Market Value ($billion) &
Year-on-Year (Y-o-Y) Growth Snapshot, 2014- Year-on-Year (Y-o-Y) Growth Snapshot, 2014-
2024 2024
Figure 18 E-go Tank Figure 42 Canada E-cigarette Market Value ($Million) &
Figure 19 E-go Type Market Value ($Million) & Year-on- Year-on-Year (Y-o-Y) Growth Snapshot,
year (Y-o-Y) Growth Snapshot, 2014-2024 2014-2024
Figure 20 Advanced Personal Vaporizers (apvs) Figure 43 Russia E-cigarette Market Value ($Million) &
Figure 21 Apv Type Market Value ($Million) & Year-on- Year-on-Year (Y-o-Y) Growth Snapshot,
year (Y-o-Y) Growth Snapshot, 2014-2024 2014-2024
Figure 22 E-cigar Type Market Value ($Million) & Year- Figure 44 Germany E-cigarette Market Value ($Million) &
on-year (Y-o-Y) Growth Snapshot, 2014-2024 Year-on-Year (Y-o-Y) Growth Snapshot,
2014-2024
Figure 23 E-hookahs
Figure 45 U.K. E-cigarette Market Value ($Million) &
Figure 24 E-pipe Year-on-Year (Y-o-Y) Growth Snapshot,

2014-2024 Figure 74 Imperial tobacco Group Plc : Product
Figure 46 France E-cigarette Market Value ($Million) & Snapshot
Year-on-Year (Y-o-Y) Growth Snapshot, Figure 75 Imperial tobacco Group Plc: Brand Portfolio -
2014-2024 A Snapshot
Figure 47 China E-cigarette Market Value ($Million) & Figure 76 Imperial tobacco Group Plc: Overall
Year-on-Year (Y-o-Y) Growth Snapshot, Financials, 2011-2013 ($Million)
2014-2024 Figure 77 Net Revenue By Geography, 2011-2013
Figure 48 Japan E-cigarette Market Value ($Million) & ($Million)
Year-on-Year (Y-o-Y) Growth Snapshot, Figure 78 Eversmoke: Product Snapshot
2014-2024 Figure 79 Nutricigs: Product Snapshot
Figure 49 South Korea E-cigarette Market Value Figure 80 Japan tobacco Corporation (jt): Product
($Million) & Year-on-Year (Y-o-Y) Growth Snapshot
Snapshot, 2014-2024
Figure 81 E-lites: Product Snapshot
Figure 50 Australia E-cigarette Market Value ($Million) &
Year-on-Year (Y-o-Y) Growth Snapshot, Figure 82 Japan tobacco Corporation (jt): Overall
Financials, 2011-2013 ($Million)
2014-2024
Figure 83 Net Revenue By Operated Segment, 2011-
Figure 51 Altria: Products & Services- A Snapshot 2013 ($Million)
Figure 52 Green Smoke Llc: Product Snapshot Figure 84 External Revenue By Geography, 2011-2013
Figure 53 Altria Group, Inc.: Overall Financials, ($Million)
2011-2013 ($Million) Figure 85 Logic Technology: Product Snapshot
Figure 54 Net Revenue By Segments, 2011-2013 Figure 86 Blu Ecigs: Product Snapshot
($Million)
Figure 87 Skycig: Product Snapshot
Figure 55 Mistic Electronic Cigarettes: Product Snapshot
Figure 88 Lorillard, Inc.: Overall Financials, 2011-2013
Figure 56 Neo Electronic Cigarettes: Product Snapshot ($Million)
Figure 57 Vype Electronic Cigarettes: Product Snapshot Figure 89 Net Revenue By Segments, 2011-2013
Figure 58 British American tobacco Plc (bat): Overall ($Million)
Financials, 2011-2013 ($Million) Figure 90 Njoy: Product Snapshot
Figure 59 Net Revenue By Geography, 2011-2013 Figure 91 Philip Morris International Inc. (pmi): Brand
($Million) Snapshot
Figure 60 Bull Smoke: Product Snapshot Figure 92 Nicocigs: Product Snapshot
Figure 61 Bull Smoke: E-liquid Flavours- A Snapshot Figure 93 Philip Morris International Inc. (pmi): Overall
Figure 62 CB Distributors, Inc.: Product Snapshot Financials, 2011-2013 ($Million)
Figure 63 21st Century Smoke: Product Snapshot Figure 94 Net Revenue By Geography, 2011-2013
Figure 64 Cigavette: Product Snapshot ($Million)
Figure 65 Clearette: Product Snapshot Figure 95 Provape: Product Snapshot
Figure 66 Cloudcig: Product Snapshot Figure 96 Reynolds American Inc. (rai): Product
Figure 67 Dragonite International Ltd.: Product Snapshot Snapshot
Figure 68 Dragonite International Ltd.: Overall Figure 97 Reynolds American Inc. (rai): Brand Snapshot
Financials, 2011-2013 ($Million) Figure 98 Reynolds American Inc. (rai): Overall
Figure 69 Feellife Bioscience Co. Ltd.: Product Snapshot Financials, 2011-2013 ($Million)
Figure 70 Feellife Bioscience Co. Ltd.: E-liquid Flavors - Figure 99 Firstunion Technology Co. Ltd. : Product
A Snapshot Snapshot
Figure 71 Fin Branding Group Llc.: Product Snapshot Figure 100Shenzhen Smoore Technology Ltd.: Product
Figure 72 Puritane: Product Snapshot Snapshot
Figure 73 Gamucci Electronic Cigarettes: Product Figure 101Shenzhen Timiya Technology Co. Ltd.:
Snapshot Product Snapshot

Figure 102 Vapor Corp.: Brand Snapshot Figure 107 Victory Electronic Cigarettes Corporation:
Figure 103Vapor Corp: Overall Financials, 2011-2013 Overall Financials, 2012-2013 ($Million)
($Million) Figure 108 V2 Cigs: Product Snapshot
Figure 104 Vapestick: Product Snapshot Figure 109 Vapor Couture: Product Snapshot
Figure 105 Ten Motives: Product Snapshot
Figure 106 Fin Electronic Cigarettes: Product Snapshot
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Electronic Cigarette & E Vapor Market Research Reports - Sizing, Share, and Forecast 2014 -2024

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Electronic Cigarette & E Vapor Market Research Reports - Sizing, Share, and Forecast 2014 -2024