Driving sales and getting a tangible return on your experiential marketing investment is key for any brand. Find out how these ROI statistics are shaping the experiential landscape in 2016.
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Return on investment and driving sales with experiential - Key experiential marketing stats for 2016
1. Key stats for 2016
RETURN ON INVESTMENT AND DRIVING
SALES WITH EXPERIENTIAL
2. Getting a tangible return
on your experiential
investment is crucial for
every brand.
Find out what’s
influencing ROI with
these key stats.
3. Source: Bing search trends
Engaged consumers buy 90% more
frequently, spend 60% more per
transaction and are 5x more likely to
indicate a brand is the only one they
would purchase in the future
Source: Rosetta
4. Source: ApadmiSource: EventTrack 2015 Executive Summary, Event Marketing Institute
of consumers purchase
the product or service
promoted at the event
or visit
65%
5. Source: Pew Research CenterSource: Center for Exhibition Industry Research
of brands realise an ROI of between 3:1 to 5:1 at an
experiential event
48%
Source: EventTrack 2015 Executive Summary, Event Marketing Institute
6. of brands say they will execute more event and
experiential programs this year compared to last year
79%
Source: EventTrack 2015 Executive Summary, Event Marketing Institute
7. Source: Leaderswest Digital Marketing Journal
of consumers have purchased the product or service
after the event at a later date
87%
Source: EventTrack 2015 Executive Summary, Event Marketing Institute
8. Source: Leaderswest Digital Marketing Journal
of event and experience participants that purchase the
product or service then become a regular customer
70%
Source: EventTrack 2015 Executive Summary, Event Marketing Institute
9. Source: Nielsen
is the age range most
likely to buy on-site
25-35
Source: EventTrack 2015 Executive Summary, Event Marketing Institute
10. Source: 2015 Global Digital Marketing Report from Razorfish
of consumers said
that live events are
more effective than TV
commercials
87%
Source: EventTrack 2015 Executive Summary, Event Marketing Institute
11. of event professionals said that their adoption of mobile
event apps has produced a positive return on investment
Source: State of Mobile Event Technology GuideBook
91%
12. Source: Brandworkz and CIM Brand Experience Survey 2016
of brand marketing leaders
believe customer experience
is a better way to build
brand performance than
communications
81%
13. increase recorded in experiential activations in 2014
54%
Source: Pearlfinders Gobal Index 2015 report
14. BEcause is an experiential
marketing agency, dedicated
to building brand love.
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