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Key stats for 2016
RETURN ON INVESTMENT AND DRIVING
SALES WITH EXPERIENTIAL
Getting a tangible return
on your experiential
investment is crucial for
every brand.
Find out what’s
influencing ROI with...
Source: Bing search trends
Engaged consumers buy 90% more
frequently, spend 60% more per
transaction and are 5x more likel...
Source: ApadmiSource: EventTrack 2015 Executive Summary, Event Marketing Institute
of consumers purchase
the product or se...
Source: Pew Research CenterSource: Center for Exhibition Industry Research
of brands realise an ROI of between 3:1 to 5:1 ...
of brands say they will execute more event and
experiential programs this year compared to last year
79%
Source: EventTrac...
Source: Leaderswest Digital Marketing Journal
of consumers have purchased the product or service
after the event at a late...
Source: Leaderswest Digital Marketing Journal
of event and experience participants that purchase the
product or service th...
Source: Nielsen
is the age range most
likely to buy on-site
25-35
Source: EventTrack 2015 Executive Summary, Event Marketi...
Source: 2015 Global Digital Marketing Report from Razorfish
of consumers said
that live events are
more effective than TV
...
of event professionals said that their adoption of mobile
event apps has produced a positive return on investment
Source: ...
Source: Brandworkz and CIM Brand Experience Survey 2016
of brand marketing leaders
believe customer experience
is a better...
increase recorded in experiential activations in 2014
54%
Source: Pearlfinders Gobal Index 2015 report
BEcause is an experiential
marketing agency, dedicated
to building brand love.
22 Upper Ground
London, SE1 9PD
becausexm.c...
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Return on investment and driving sales with experiential - Key experiential marketing stats for 2016

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Driving sales and getting a tangible return on your experiential marketing investment is key for any brand. Find out how these ROI statistics are shaping the experiential landscape in 2016.

Publicada em: Marketing
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Return on investment and driving sales with experiential - Key experiential marketing stats for 2016

  1. 1. Key stats for 2016 RETURN ON INVESTMENT AND DRIVING SALES WITH EXPERIENTIAL
  2. 2. Getting a tangible return on your experiential investment is crucial for every brand. Find out what’s influencing ROI with these key stats.
  3. 3. Source: Bing search trends Engaged consumers buy 90% more frequently, spend 60% more per transaction and are 5x more likely to indicate a brand is the only one they would purchase in the future Source: Rosetta
  4. 4. Source: ApadmiSource: EventTrack 2015 Executive Summary, Event Marketing Institute of consumers purchase the product or service promoted at the event or visit 65%
  5. 5. Source: Pew Research CenterSource: Center for Exhibition Industry Research of brands realise an ROI of between 3:1 to 5:1 at an experiential event 48% Source: EventTrack 2015 Executive Summary, Event Marketing Institute
  6. 6. of brands say they will execute more event and experiential programs this year compared to last year 79% Source: EventTrack 2015 Executive Summary, Event Marketing Institute
  7. 7. Source: Leaderswest Digital Marketing Journal of consumers have purchased the product or service after the event at a later date 87% Source: EventTrack 2015 Executive Summary, Event Marketing Institute
  8. 8. Source: Leaderswest Digital Marketing Journal of event and experience participants that purchase the product or service then become a regular customer 70% Source: EventTrack 2015 Executive Summary, Event Marketing Institute
  9. 9. Source: Nielsen is the age range most likely to buy on-site 25-35 Source: EventTrack 2015 Executive Summary, Event Marketing Institute
  10. 10. Source: 2015 Global Digital Marketing Report from Razorfish of consumers said that live events are more effective than TV commercials 87% Source: EventTrack 2015 Executive Summary, Event Marketing Institute
  11. 11. of event professionals said that their adoption of mobile event apps has produced a positive return on investment Source: State of Mobile Event Technology GuideBook 91%
  12. 12. Source: Brandworkz and CIM Brand Experience Survey 2016 of brand marketing leaders believe customer experience is a better way to build brand performance than communications 81%
  13. 13. increase recorded in experiential activations in 2014 54% Source: Pearlfinders Gobal Index 2015 report
  14. 14. BEcause is an experiential marketing agency, dedicated to building brand love. 22 Upper Ground London, SE1 9PD becausexm.com e: info@becausexm.com h: +44 (0) 20 3371 3337

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