SlideShare uma empresa Scribd logo
1 de 12
Baixar para ler offline
Key marketing stats for 2016
CHANGING PERCEPTIONS, WORD OF
MOUTH & SAMPLING
Changing consumers
behaviour is a challenging yet
necessary step for every brand.
These stats on perception,
word of mouth and sampling
illustrate how to successfully
influence your target audience.
Source: ApadmiSource: EventTrack 2015 Executive Summary, Event Marketing Institute
of the respondents said participating
at the event or experience made them
more inclined to purchase, assuming
the product or service promoted was
one they were interested in.
98%
Source: Bing search trends
After the event 74% of the
participants have a more positive
opinion about the company, brand,
product or service being promoted
Source: EventTrack 2015 Executive Summary, Event Marketing Institute
Source: Pew Research CenterSource: Center for Exhibition Industry Research
of consumers said free samples or other giveaways
motivated them to participate in the event or experience
81%
Source: EventTrack 2015 Executive Summary, Event Marketing Institute
FREE
of consumers said they were more likely to purchase a
product or service if they had the opportunity to try it out first
78%
Source: EventTrack 2015 Executive Summary, Event Marketing Institute
Source: Nielsen
of UK shoppers would like
stores to offer experiences
that appeal to senses such
as sound, smell and taste, in
addition to sight and touch
30%
Source: Westfield
Source: Leaderswest Digital Marketing Journal
of consumers tell a friends or family about their experience
and mention the company or brand running the event
96%
Source: EventTrack 2015 Executive Summary, Event Marketing Institute
of millennials say social opinions influence their
purchase decisions
Source: Leaderswest Digital Marketing Journal
51%
Source: 2015 Global Digital Marketing Report from Razorfish
of consumers identify
word-of-mouth as a
key influencer in their
purchasing decision
74%
Source: Ogilvy/Google/TNS
Source: Verint
of consumers would tell
friends and family about
their experiences
61%
BEcause is an experiential
marketing agency, dedicated
to building brand love.
22 Upper Ground
London, SE1 9PD
becausexm.com
e: info@becausexm.com
h: +44 (0) 20 3371 3337

Mais conteúdo relacionado

Mais procurados

Infographic: Speech Analytics
Infographic: Speech AnalyticsInfographic: Speech Analytics
Infographic: Speech Analytics1to1 Media
 
Resuscitating Your Omni-Channel Though Mobile
Resuscitating Your Omni-Channel Though MobileResuscitating Your Omni-Channel Though Mobile
Resuscitating Your Omni-Channel Though MobileSwrve_Inc
 
The Omnichannel Opportunity
The Omnichannel OpportunityThe Omnichannel Opportunity
The Omnichannel OpportunitySwrve_Inc
 
Event Mobile Ads in China Have Higher ROI
Event Mobile Ads in China Have Higher ROIEvent Mobile Ads in China Have Higher ROI
Event Mobile Ads in China Have Higher ROIStephen Chun
 
2015 Predictive Marketing Survey
2015 Predictive Marketing Survey2015 Predictive Marketing Survey
2015 Predictive Marketing SurveyAgilOne
 
Digital Marketing Trends 2015
Digital Marketing Trends 2015Digital Marketing Trends 2015
Digital Marketing Trends 2015Dave Chaffey
 
Getting smart with ad data and measurement nov 16
Getting smart with ad data and measurement nov 16Getting smart with ad data and measurement nov 16
Getting smart with ad data and measurement nov 16Ian Gibbs
 
State of marketing measurement survey 2014
State of marketing measurement survey 2014State of marketing measurement survey 2014
State of marketing measurement survey 2014Prayukth K V
 
Store Experience Design Debrief
Store Experience Design DebriefStore Experience Design Debrief
Store Experience Design DebriefPSFK
 
OMiG Digital Summit 2016 - Lillian Gallagher - In the Company of Huskies
OMiG Digital Summit 2016 - Lillian Gallagher  - In the Company of HuskiesOMiG Digital Summit 2016 - Lillian Gallagher  - In the Company of Huskies
OMiG Digital Summit 2016 - Lillian Gallagher - In the Company of HuskiesOnline Marketing in Galway
 
Acquiring and Engaging Customers with Your Mobile App
Acquiring and Engaging Customers with Your Mobile AppAcquiring and Engaging Customers with Your Mobile App
Acquiring and Engaging Customers with Your Mobile AppSwrve_Inc
 
ON24 analytics infographic
ON24 analytics infographicON24 analytics infographic
ON24 analytics infographicON24
 
6 Essential Holiday Retail Strategies
6 Essential Holiday Retail Strategies6 Essential Holiday Retail Strategies
6 Essential Holiday Retail StrategiesRevTrax
 
Infographic: Harnessing the Power of Customer Service
Infographic: Harnessing the Power of Customer Service Infographic: Harnessing the Power of Customer Service
Infographic: Harnessing the Power of Customer Service 1to1 Media
 
Customerize your Brand
Customerize your BrandCustomerize your Brand
Customerize your BrandMediaPost
 
6 keys to aligning smarketing for revenue growth participant 2015
6 keys to aligning smarketing for revenue growth participant 20156 keys to aligning smarketing for revenue growth participant 2015
6 keys to aligning smarketing for revenue growth participant 2015Marketing Essentials
 
Infographic: The App Is Where It's At
Infographic: The App Is Where It's AtInfographic: The App Is Where It's At
Infographic: The App Is Where It's At1to1 Media
 

Mais procurados (20)

Infographic: Speech Analytics
Infographic: Speech AnalyticsInfographic: Speech Analytics
Infographic: Speech Analytics
 
Resuscitating Your Omni-Channel Though Mobile
Resuscitating Your Omni-Channel Though MobileResuscitating Your Omni-Channel Though Mobile
Resuscitating Your Omni-Channel Though Mobile
 
The Omnichannel Opportunity
The Omnichannel OpportunityThe Omnichannel Opportunity
The Omnichannel Opportunity
 
Event Mobile Ads in China Have Higher ROI
Event Mobile Ads in China Have Higher ROIEvent Mobile Ads in China Have Higher ROI
Event Mobile Ads in China Have Higher ROI
 
2015 Predictive Marketing Survey
2015 Predictive Marketing Survey2015 Predictive Marketing Survey
2015 Predictive Marketing Survey
 
Digital Marketing Trends 2015
Digital Marketing Trends 2015Digital Marketing Trends 2015
Digital Marketing Trends 2015
 
Getting smart with ad data and measurement nov 16
Getting smart with ad data and measurement nov 16Getting smart with ad data and measurement nov 16
Getting smart with ad data and measurement nov 16
 
State of marketing measurement survey 2014
State of marketing measurement survey 2014State of marketing measurement survey 2014
State of marketing measurement survey 2014
 
Store Experience Design Debrief
Store Experience Design DebriefStore Experience Design Debrief
Store Experience Design Debrief
 
OMiG Digital Summit 2016 - Lillian Gallagher - In the Company of Huskies
OMiG Digital Summit 2016 - Lillian Gallagher  - In the Company of HuskiesOMiG Digital Summit 2016 - Lillian Gallagher  - In the Company of Huskies
OMiG Digital Summit 2016 - Lillian Gallagher - In the Company of Huskies
 
Acquiring and Engaging Customers with Your Mobile App
Acquiring and Engaging Customers with Your Mobile AppAcquiring and Engaging Customers with Your Mobile App
Acquiring and Engaging Customers with Your Mobile App
 
Video Case Groupon
Video Case GrouponVideo Case Groupon
Video Case Groupon
 
ON24 analytics infographic
ON24 analytics infographicON24 analytics infographic
ON24 analytics infographic
 
6 Essential Holiday Retail Strategies
6 Essential Holiday Retail Strategies6 Essential Holiday Retail Strategies
6 Essential Holiday Retail Strategies
 
Retail mobile
Retail mobileRetail mobile
Retail mobile
 
Topnotch pitch deck
Topnotch pitch deck  Topnotch pitch deck
Topnotch pitch deck
 
Infographic: Harnessing the Power of Customer Service
Infographic: Harnessing the Power of Customer Service Infographic: Harnessing the Power of Customer Service
Infographic: Harnessing the Power of Customer Service
 
Customerize your Brand
Customerize your BrandCustomerize your Brand
Customerize your Brand
 
6 keys to aligning smarketing for revenue growth participant 2015
6 keys to aligning smarketing for revenue growth participant 20156 keys to aligning smarketing for revenue growth participant 2015
6 keys to aligning smarketing for revenue growth participant 2015
 
Infographic: The App Is Where It's At
Infographic: The App Is Where It's AtInfographic: The App Is Where It's At
Infographic: The App Is Where It's At
 

Semelhante a Changing perceptions, word of mouth & sampling - Key experiential stats for 2016

Grow Revenue with the Right Marketing Strategy
Grow Revenue with the Right Marketing StrategyGrow Revenue with the Right Marketing Strategy
Grow Revenue with the Right Marketing StrategyMarketo
 
Acquire, Grow & Retain Customers, Fast
Acquire, Grow & Retain Customers, FastAcquire, Grow & Retain Customers, Fast
Acquire, Grow & Retain Customers, FastSailthru
 
Why Search + Social = Success For Brands
Why Search + Social = Success For BrandsWhy Search + Social = Success For Brands
Why Search + Social = Success For BrandsKatie Kluba, MBA
 
Experiential stats
Experiential statsExperiential stats
Experiential statsBrian Dooley
 
Experiential Stats 2016
Experiential Stats 2016Experiential Stats 2016
Experiential Stats 2016Brian Dooley
 
Google socialhi5 workshop for dentists
Google socialhi5 workshop for dentistsGoogle socialhi5 workshop for dentists
Google socialhi5 workshop for dentistssmileforlifedental11
 
Customer Referral Program
Customer Referral ProgramCustomer Referral Program
Customer Referral ProgramDavid Thompson
 
Lets Get Technical Google
Lets Get Technical GoogleLets Get Technical Google
Lets Get Technical GoogleJon Monk
 
Thrive Analytics_ProductCamp Cincy_V2
Thrive Analytics_ProductCamp Cincy_V2Thrive Analytics_ProductCamp Cincy_V2
Thrive Analytics_ProductCamp Cincy_V2Michael Taylor
 
Measuring Brand Equity using Innovative Methods
Measuring Brand Equity using Innovative MethodsMeasuring Brand Equity using Innovative Methods
Measuring Brand Equity using Innovative MethodsAyelet Mendel-Girin
 
Marketing analytics Topics
Marketing analytics TopicsMarketing analytics Topics
Marketing analytics TopicsParshuram Yadav
 
Consumer Insights: Finding and Guarding the Treasure Trove
Consumer Insights: Finding and Guarding the Treasure TroveConsumer Insights: Finding and Guarding the Treasure Trove
Consumer Insights: Finding and Guarding the Treasure TroveCapgemini
 
Social Commerce With Ripple6
Social Commerce With Ripple6Social Commerce With Ripple6
Social Commerce With Ripple6Ripple6, Inc.
 
Social Media Week Chicago: All Earned Media Not Equal
Social Media Week Chicago: All Earned Media Not EqualSocial Media Week Chicago: All Earned Media Not Equal
Social Media Week Chicago: All Earned Media Not EqualHouse Party, Inc.
 
Promotion Power Through Premiums
Promotion Power Through PremiumsPromotion Power Through Premiums
Promotion Power Through Premiumsrickslide
 
Capacity Interactive for National Arts Marketing Conference 2015
Capacity Interactive for National Arts Marketing Conference 2015Capacity Interactive for National Arts Marketing Conference 2015
Capacity Interactive for National Arts Marketing Conference 2015Erik Gensler
 
marketing analytics 1.pptx
marketing analytics 1.pptxmarketing analytics 1.pptx
marketing analytics 1.pptxnagarajan740445
 
J4 Promo Power Point
J4 Promo Power PointJ4 Promo Power Point
J4 Promo Power Pointjshaplin
 

Semelhante a Changing perceptions, word of mouth & sampling - Key experiential stats for 2016 (20)

Grow Revenue with the Right Marketing Strategy
Grow Revenue with the Right Marketing StrategyGrow Revenue with the Right Marketing Strategy
Grow Revenue with the Right Marketing Strategy
 
Acquire, Grow & Retain Customers, Fast
Acquire, Grow & Retain Customers, FastAcquire, Grow & Retain Customers, Fast
Acquire, Grow & Retain Customers, Fast
 
Power of Promotional Products
Power of Promotional ProductsPower of Promotional Products
Power of Promotional Products
 
Why Search + Social = Success For Brands
Why Search + Social = Success For BrandsWhy Search + Social = Success For Brands
Why Search + Social = Success For Brands
 
Experiential stats
Experiential statsExperiential stats
Experiential stats
 
Experiential Stats 2016
Experiential Stats 2016Experiential Stats 2016
Experiential Stats 2016
 
Google socialhi5 workshop for dentists
Google socialhi5 workshop for dentistsGoogle socialhi5 workshop for dentists
Google socialhi5 workshop for dentists
 
Customer Referral Program
Customer Referral ProgramCustomer Referral Program
Customer Referral Program
 
Lets Get Technical Google
Lets Get Technical GoogleLets Get Technical Google
Lets Get Technical Google
 
Thrive Analytics_ProductCamp Cincy_V2
Thrive Analytics_ProductCamp Cincy_V2Thrive Analytics_ProductCamp Cincy_V2
Thrive Analytics_ProductCamp Cincy_V2
 
Measuring Brand Equity using Innovative Methods
Measuring Brand Equity using Innovative MethodsMeasuring Brand Equity using Innovative Methods
Measuring Brand Equity using Innovative Methods
 
Event Marketing
Event MarketingEvent Marketing
Event Marketing
 
Marketing analytics Topics
Marketing analytics TopicsMarketing analytics Topics
Marketing analytics Topics
 
Consumer Insights: Finding and Guarding the Treasure Trove
Consumer Insights: Finding and Guarding the Treasure TroveConsumer Insights: Finding and Guarding the Treasure Trove
Consumer Insights: Finding and Guarding the Treasure Trove
 
Social Commerce With Ripple6
Social Commerce With Ripple6Social Commerce With Ripple6
Social Commerce With Ripple6
 
Social Media Week Chicago: All Earned Media Not Equal
Social Media Week Chicago: All Earned Media Not EqualSocial Media Week Chicago: All Earned Media Not Equal
Social Media Week Chicago: All Earned Media Not Equal
 
Promotion Power Through Premiums
Promotion Power Through PremiumsPromotion Power Through Premiums
Promotion Power Through Premiums
 
Capacity Interactive for National Arts Marketing Conference 2015
Capacity Interactive for National Arts Marketing Conference 2015Capacity Interactive for National Arts Marketing Conference 2015
Capacity Interactive for National Arts Marketing Conference 2015
 
marketing analytics 1.pptx
marketing analytics 1.pptxmarketing analytics 1.pptx
marketing analytics 1.pptx
 
J4 Promo Power Point
J4 Promo Power PointJ4 Promo Power Point
J4 Promo Power Point
 

Último

Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growthabinashdm2014
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 

Último (20)

Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Harnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing GrowthHarnessing Social Media for Marketing Growth
Harnessing Social Media for Marketing Growth
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 

Changing perceptions, word of mouth & sampling - Key experiential stats for 2016

  • 1. Key marketing stats for 2016 CHANGING PERCEPTIONS, WORD OF MOUTH & SAMPLING
  • 2. Changing consumers behaviour is a challenging yet necessary step for every brand. These stats on perception, word of mouth and sampling illustrate how to successfully influence your target audience.
  • 3. Source: ApadmiSource: EventTrack 2015 Executive Summary, Event Marketing Institute of the respondents said participating at the event or experience made them more inclined to purchase, assuming the product or service promoted was one they were interested in. 98%
  • 4. Source: Bing search trends After the event 74% of the participants have a more positive opinion about the company, brand, product or service being promoted Source: EventTrack 2015 Executive Summary, Event Marketing Institute
  • 5. Source: Pew Research CenterSource: Center for Exhibition Industry Research of consumers said free samples or other giveaways motivated them to participate in the event or experience 81% Source: EventTrack 2015 Executive Summary, Event Marketing Institute FREE
  • 6. of consumers said they were more likely to purchase a product or service if they had the opportunity to try it out first 78% Source: EventTrack 2015 Executive Summary, Event Marketing Institute
  • 7. Source: Nielsen of UK shoppers would like stores to offer experiences that appeal to senses such as sound, smell and taste, in addition to sight and touch 30% Source: Westfield
  • 8. Source: Leaderswest Digital Marketing Journal of consumers tell a friends or family about their experience and mention the company or brand running the event 96% Source: EventTrack 2015 Executive Summary, Event Marketing Institute
  • 9. of millennials say social opinions influence their purchase decisions Source: Leaderswest Digital Marketing Journal 51%
  • 10. Source: 2015 Global Digital Marketing Report from Razorfish of consumers identify word-of-mouth as a key influencer in their purchasing decision 74% Source: Ogilvy/Google/TNS
  • 11. Source: Verint of consumers would tell friends and family about their experiences 61%
  • 12. BEcause is an experiential marketing agency, dedicated to building brand love. 22 Upper Ground London, SE1 9PD becausexm.com e: info@becausexm.com h: +44 (0) 20 3371 3337