Did you know that 9 out of 10 Belgians read leaflets? And that they spend 20 minutes on reading leaflets on a weekly basis? Download our free brochure on http://www.d2dimpactsurvey.be for more insights!
4. Reach of leaflets
36% 52% 3%
Only reads paper
leaflets
Reads both paper and
digital leaflets
Only reads digital
leaflets
43%
mainly
paper
9%
mainly
digital
Paper readers 89% Digital readers 55%
8%92% reads leaflets
Doesn’
t read
leaflets
Base: all Belgians
(n=1006)
7. Leaflets are read often
SYSTEMATICALLY
EVERY WEEK
ALMOST EVERY
WEEK
(3-4 x per month)
OFTEN
(2x per month)
NOW AND THEN
(1x per month)
SELDOM
(less than 1x per month)
82%reads leaflets almost
on a weekly basis
Base: Paper leaflet readers (n=884)
2%
6%
10%
26%
56%
8. Total minutes/week spend
on reading is high
Leaflets are read thoroughly
Base: Paper leaflet readers (n=884)
1 in 3 looks through leaflets
immediately
1 in 10 reads leaflets
multiple times
1 in 4 put leaflets aside
to read at a later time
9. Shopping lists
Base: Belgians who make shopping lists (n=758)
84% use leaflets to make their
shopping list
75% of the Belgians makes
shopping lists
14. Belgians and coupons
72% of the
Belgians uses
coupons FROM A
WEBSITE
42%
IN STORE
57%
FROM A
LEAFLET
72%
ON THE
PACKAGE
61%
Base: all Belgians (n=1006) Base: Belgians who used a coupon the past 3 months (n=715)
15. Belgian also use coupons for new products
94%
for purchasing
well-known products
45%
for purchasing
new products
Base: Belgians who use coupons (n=715)
DISCOUNT