Big Data lay at the core of the strong data economy that is emerging in Europe. Although both large enterprises and SMEs acknowledge the potential of Big Data in disrupting the market and business models, this is not reflected in the growth of the data economy. The lack of trusted, secure, ethical-driven personal data platforms and privacy-aware analytics, hinders the growth of the data economy and creates concerns. The main considerations are related to the secure sharing of personal and proprietary/industrial data, and the definition of a fair remuneration mechanism that will be able to capture, produce, release and cash out the value of data, always for the benefit of all the involved stakeholders. This webinar will focus on how such concerns that pertain to privacy, ethics and intellectual property rights can be tackled, by allowing individuals to take ownership and control of their data and share them at will, through flexible data sharing and fair compensation schemes with other entities (companies or not), as researched by the DataVaults project.