Learn about how the Transforming Transport Lighthouse Project is helping to transform the Transport and Logistics domains using big data technologies. Lessons learned, pitfalls, innovation potential and business insights.

1. Innovation and Business
Tonny Velin
(Answare CEO)

2. ➢ Support pilots identifying successful and interesting
innovations for their projects
➢ Facilitate the market take-up of concrete innovations and
services demonstrated in the project
➢ Establish tri-lateral agreements among pilots, technology
adopters/customers and private investors
2
01
From Local to Project
Strategy
02
From Project to Global
Strategy
Activities

3. Activities
3
➢ Analyze the initial specific market conditions for each Pilot
Domain including its segmentation, target market (s), benefits
delivered and market competitors.
➢ Perform a Stakeholder Mapping Analysis for each Pilot Domain
identifying their characteristics and inter-relations and
determining what contributes to build up the business
development strategies for the commercialization of the results.
03
Market Impact and
Stakeholder Mapping
04
Pilot Domain
Exploitation
➢ Continuous refinement of the exploitable assets/products
definition and characteristics
➢ Innovation potential analysis though TRL classification
➢ Initial exploitation mechanisms selected by TT pilot domain to
draft the business development plan beyond TT action

4. Strategy
4
Pilots description (objectives, main innovations and big data impacts)
Identification of sources of information related to
the pilot (web, journals, magazines, conferences,
patents, etc.)
Identification of relevant actors & stakeholders
working on similar or complementary objectives
(EU incubators and accelerators, SME
instrument champions, etc.)
Send information and get feedback from pilots (sources of information & actors & stakeholders)
Disseminate TT objectives and expected results
among the stakeholders selected by pilots
Support pilots in setting-up agreements
Monitor and update the information
Every 2 weeks
Upon request Permanent
Pilot responsibility
Answare responsbility
Upon request
01
From local to project

5. • Feedback received from all the pilot Leaders about the data
gathered in the Excel databases.
• 6th iteration of the databases sent to all the pilots (available at
basecamp)
• Pilot description completed for all the domains
• More inputs collected in the databases (see the next table)
Results so far
5
WP4
Highways
WP5
Cars
WP5
Trucks
WP6
Railways
WP7
Ports
WP8
Airports
WP9
Urban
mobility
WP10
Dynamic
Supply
Networks
Pilot description
Objectives 6 2 3 5 3 16 4 6
Main innovations 6 7 5 5 3 10 3 6
Big data impacts 6 5 4 5 3 6 7 8
Results and
benefits
expected
6 2 4 5 3 8 6 6
Data sources
Web sites 11 8 6 6 3 6 7 7
Newsletters,
magazines,
papers, journals
12 8 7 6 2 6 4 16
Conferences,
workshops
4 3 3 5 5 6 4 3
External
Stakeholders
Actors on the
sector
10 11 13 16 8 11 7 13
EU Incubators &
Accelerators
4 5 5 6 4 5 4 6
SME Instrument
Champions and
other SMEs
7 14 12 11 4 6 6 5
EU Projects 6 10 3 17 9 8 13 7
Venture
Capitalist funds &
Business Angels
3 5 4 4 4 3 5 3
EU Technological
Platform
2 4 2 3 3 2 2 2
01
From local to project

6. 66
Results so far:
Example
01
From local to project

7. 77
Results so far:
Example
01
From local to project

8. 88
Results so far:
Example
01
From local to project

9. 99
Results so far:
Example
01
From local to project

10. 10
02
From project to global
Strategy
Define the market sectors and strategy
Send information and get feedback
Disseminate TT objectives and expected results
among the stakeholders selected by pilots
Support pilots in setting-up agreements
Monitor and update the information
T3.1 and T3.6 responsability
T3.6 responsability
Define the products for each market sector
Identify external stakeholders where to successfully replicate the pilot/innovation

11. 11
02
From project to global
Strategy
Implementation of the go-to-
market-strategy- Lean Canvas
Business Modelling (T3.1)
Identification of main
competitors
Identification of main
Stakeholders
Communication establishment
with Stakeholders
Proposal and establishment of
agreements

12. 12
Jointly with ATOS: definition of
the go-to-market-strategy- Lean
Canvas Business Modelling,
which is going to be
implemented for all the pilots
during the next General
Assembly meeting in Madrid (21-
23/01/2019)
Results so far02
From project to global

13. 13
Workplan
03
Market impact and
Stakeholder mapping
Key Stakeholders
groups identification
• Determining their
influence and
importance
Mapping and
characterizing the
relationships
• Visual representation
of the interrelations
and value flows
Qualitative and
quantitative benefits
• Understand the benefits
delivered to different
stakeholders
Stakeholder
mapping
Market competitors
overview
• Outlook of possible
product/services
competitors
A B C

14. 14
Examples of the
different analysis
03
Market impact and
Stakeholder mapping
A Key stakeholders groups identification

15. 15
Examples of the
different analysis
03
Market impact and
Stakeholder mapping
B Mapping and characterizing the relationships
WP5
WP4

16. 16
Examples of the
different analysis
03
Market impact and
Stakeholder mapping
Qualitative and quantitative benefits delivered to different stakeholdersC
Qualitative benefits
Increase efficiency and delivery
planning
Offering better customer service
Enhancing trust and loyalty given by
the continuously feedback collected by
Logistics Providers
Quantitative benefits
Improve forecast accuracy of returns
by 47,5 %
Reduction in total delivery time in
Athens by 92 %
Reduction of 70 % in workload per hub
WP10 – Dynamic Supply Networks

17. 17
Exploitation work plan
04
Pilot Domain
Exploitation
I) Objective: Identification of the characteristics of the results produced in terms of IP
protection, degree of innovation, and Unique Selling Points.
II) Outputs: concrete definition of the product or services characteristics:
a) Pilot Domain Exploitable assets tables which include information about:
- Asset description including main features of the product or service
- IP protection selected and background+foreground
- Initial insights about the market situations (needs solved, benefit's,
stakeholder, end-users, customers, etc.) in conjunction with Annex I of
D3.11
b) Innovation potential though TRL classification
c) Initial exploitation mechanisms selected by TT Pilot domain to exploit the assets
Products and services market
characterization by M18

18. 18
Example of asset tables04
Pilot Domain
Exploitation
• WP7 example (Ports)
Exploitation Group WP7 - Valencia
Type of exploitation foreground Commercialization
Exploitable asset title Predictive Terminal Productivity Cockpit
Exploitable asset definition
The terminal productivity cockpit will exploit advanced data processing
and predictive analytics to facilitate proactive decision-making and
process adaptation. In particular, the productivity cockpit will leverage
cutting-edge predictive business process monitoring solutions, i.e., real-
time predictive big data analytics for terminal processes
Exploitable asset category
- Product: Software
- Services: Integration and deployment on client site
Features provided
• Provision of a dashboard displaying gathered information from the
different port infrastructures monitored
• Integration of predictive business process monitoring through a set
of terminal related-KPIs
• Registered and planned accesses, environmental data, and
information coming from the TOS and SEAMS Platform
Potential users / Market
target
Port terminal operations managers
Added value to the industry
Current TOS (equivalent software) only provide insights
regarding historical data and there is no much information
regarding trends using analytical models
Potential benefits
• Enhance the decision making of port terminals
• Increase the predictability of operational break downs
Time to market
Initial prototype deployed in M16. Final version will be ready
by the end of the project
IPR definition Private commercial license
Dissemination &
communication formats
Demonstrator in the Noatum Terminal
Partners involved NOATUM, ITI, FUNDACIÓN VALENCIA PORT

19. 19
Results04
Pilot Domain
Exploitation
• TT has produced 22
commercial assets
• Mainly Software
products
• New or enhanced
products and
services portfolio
with BD capabilities
• Data-driven products
and services
Commercial
Assets
There are a
total of 4 non-
commercial
assets
Non-
commercial
Assets

20. 20
Innovation radar04
Pilot Domain
Exploitation
• EC innovation radar: https://www.innoradar.eu/

21. 21
Software assets (1/2)04
Pilot Domain
Exploitation
Software
HORUS DASHBOARD-
AUSOL/NORTE LITORAL (SH)
Traffic Forecast SW (SH)
MAID - Animal intrusion detection
system (SH)
S2N - O-D Matrixes and user loyalty
(Bluetooth / Wi-Fi) (SH)
Software
Connected Car Platform (CV)
Predictive & automated diagnostic
capabilities component (SN)
Descriptive and predictive models
(SN)
Terminal Productivity Cockpit
(Valencia and Dusiport – PLH)

22. 22
Software assets (2/2)04
Pilot Domain
Exploitation
Software
Operation Management Predictive
Optimization Module (SA)
Descriptive passenger behaviour
system (SA)
Parking Reservation APP (UM)
Traffic Model for freight transport
in Valladolid City (UM)
Software
Dashboard for micro-simulation
insights in Valladolid City (UM)
Urban Traffic Fluency Model (UM)
Supply Chain Integrated Platform
(DN)

23. 23
BD matching04
Pilot Domain
Exploitation
Asset title
Typolog
y
TT products - Big Data features Analysis
Predictive
analytics
Dashboards
Decision
making
support
Real-time
data
Machine
learning models
Horus
Dashboard
(WP4 Highways)
Software √ √ √ √ √
Traffic Forecast
Component
(WP4 Highways)
Software √
Connected Car
Platform (WP5
Cars)
Software √ √ √ √ √
Predictive &
automated
diagnostic
capabilities
component
(WP6 Trucks)
Software √ √ √

24. 24
Hardware & Services
assets
04
Pilot Domain
Exploitation
Hardware
MAID - Animal intrusion detection
system (SH)
Crane and Spreader Sensorization
Infrastructure (PLH)
Services
Improved Routing Service (CT)
Consultancy missions and on-site
deployments Connected Car Platform
(CV)
Integration and deployment on client
site Productivity Cockpit (PLH)
Customized traffic incident alert (UM)

25. 25
Non commercial assets04
Pilot Domain
Exploitation
Knowledge
Research publications
Descriptive Mobility
Patterns (SH)
Framework
KPI Evaluation
Framework (UPM/ATOS)
Open data
TT Open data Platform
(UPM)

26. 26
Next steps03
Market impact
02
From project to global
Communication establishment with stakeholders
Proposal and establishment of agreements
Identification of main competitors
Implementation of the go-to-market-strategy- Lean Canvas Business Modelling

27. 27
• Disseminate the TT innovations via the market place set-up
by BDVe project - http://www.big-data-value.eu/ - a
Coordination and Support Action that aims at supporting
the implementation of the Big Data Value PPP.
• The dissemination via BDVe market place is two-fold:
• Publish TT innovations (the OFFER side) to attract
potential customers (the DEMAND side)
• Attract potential investors to invest into TT innovations
in order to improve the current results or to get
financial support for the go-to-market.
04
Pilot Domain
Exploitation
Next steps

28. 28
• TT welcomes collaboration with other projects, stakeholders,
potential customers, etc.
• Web site: https://transformingtransport.eu/
• support@transformingtransport.eu
• communication@transformingtransport.eu
• Technical issues:
• andreas.metzger@paluno.uni-due.de (Technical Director)
• Business and innovation potential:
• victor.corral@atos.net
• ans.ttransport@answare-tech.com
04
Pilot Domain
Exploitation
How to interact with us?

29. 29
Thank you!
Tonny Velin
Answare Tech
tvelin@answare-tech.com
Skype: tvelin
http://www.transformingtransport.eu