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Exhibitionand sponsorshipopportunitiesPatternGoing Global 2013Dubai World Trade Centre4–6 March 2013www.ihe.britishcouncil.org /going-global
Exhibition and sponsorship opportunities The British Council invites you to the United Arab Emirates for Going Global 2013! Drawing more than 1,500 leaders of international education from over 80 countries. Going Global 2013 is taking place How to get involved Advertisements next year in the heart of Dubai, Place an advert in the Going Global 2013 one of education’s fastest growing Sponsorship and supporter conference programme or delegate bag. territories. The event offers you the benefit packages Limited availability. opportunity to build your profile with Benefit packages offer you the Full page £2,000 the leaders in international education opportunity to build your profile with Half page £1,000 while they debate to what extent the leaders in international education. internationalisation affects nations, Quarter page £500 communities and cultures around Full details of Platinum, Gold and Silver Flyer £2,000 the world. sponsorship packages and conference supporter opportunities are available, Conference theme Going Global conferences attract see pages 4–11. This year Global education: ministerial officials, heads of knowledge-based economies for universities and colleges, top level Exhibition 21st century nations is the focus of vocational figures, senior academic Engage with participants and make the conference. staff, directors of NGOs, business new contacts, and consolidate existing leaders, policy makers and relationships. The exhibition at Going We will explore the role of international impassioned visionaries from over Global promises to be a vibrant market- collaboration in research, innovation 80 countries across the globe. place strategically located within the and in developing skilled knowledge heart of the conference venue. workers and the ways in which our education structures and systems support this. Stand size Early bird* Regular fee 6m² £2,550 £3,000 The open call for proposals closes on 17 September 2012. Submissions 9m² £3,825 £4,500 go through a peer review process, 12m² £5,100 £6,000 for more information visit www.ihe. 15m² £6,375 £7,500 britishcouncil.org/going-global/themes Platinum and gold sponsors have the opportunity to purchase a session. Shell scheme standard equipment and lighting are included in the prices quoted. If you are interested in any exhibition, sponsorship or advertising opportunities, or to discuss a tailored * arly bird prices available E package please contact: until 31 October 2012. Eleanor Bull Sponsorship and Project Manager, Going Global, Dubai T +971 (0)4 3135 566 E email@example.com For full details of Going Global 2013 and to subscribe to our newsletter visit www.ihe.britishcouncil.org/going-global2 / Going Global 2013
The perfect opportunity to network with those who also believe in the importance of delivering quality, international education fit for the 21st century Andrew Colin, Chairman, INTO University Partnerships Sponsoring and exhibiting at Going Global allows you to: • uild and develop relationships with influential high level educators, business figures and government bodies b • forge partnerships with education institutions, industry and government bodies • build awareness and maximise exposure of your organisation, products and services to all participants • observe and discuss the latest data, market trends and research findings on international education • attend sessions and engage with delegates • present your product, company or self on a global level from one location. Sector representation Going Global 2012 London Going Global 2011 Hong Kong Going Global 2010 London Business / Industry 6% 19% 20% Education Providers (TVET and HE) 62% 62% 53% Ministries and Government Bodies 11% 12% 16% International Organisations and NGOs 5% 3% 4% Associations and Membership Bodies 11% 4% 7% Media (2012 only) 5% Education sector representation Higher Education 68% 92% 88% TVET 5% 8% 12% Both (2012 only) 27% Regional representation United Kingdom 39% 26% 50% European Union 9% 5% 11% Wider Europe (2011 and 2012) 4% 2% Americas 8% 6% 5% Sub-Saharan Africa 6% 2% 5% Middle East and North Africa 10% 4% 10% South Asia 8% 6% 6% East Asia 16% 49% 13%*Definitions of regions were restructured in 2011GG2011 in Hong Kong saw greater numbers of participants from Central, South and East Asia and the Pacific. As Going Global goes toDubai we expect a greater proportion of delegates from Middle East and North Africa, South Asia, Sub-Saharan Africa and Wider Europe. Going Global 2013 / 3
Sponsors gain maximum exposurefor their organisation and the uniqueopportunity to be associated withGoing Global in its entirety. Platinum Gold Silver £40,000 £20,000 £14,000Corporate logo on all Going Global 2013 advertisementsFull page colour advertisement on the outside back coverof the conference catalogueColour advertisement in the conference catalogue See above Full page Half pageOpportunity to provide conference staff t-shirts with event logoand sponsor company logoO pportunity to deliver a theme relevant conference sessionDisplay of your corporate logo on the Plenary stage holding screen and backdropOpportunity to purchase and tailor a pre-conference sessionA special mention in the Opening PlenaryA feature in one edition of the Going Global 2013 electronic newsletterPrime positioning of exhibition stand (subject to availability, stand price not included)Use of Going Global logo in your organisation’s marketing materialsInclusion of your promotional literature in the conference bagsInclusion of your organisation’s information in the press releaseThe integration of your organisation in Going Global 2013 public relations activitiesDisplay of your corporate logo on event collateralDisplay of your corporate logo, extended message and contact detailsin the conference programme and on the website (max 50 words)Announcement of sponsor status in the Going Global 2013email newsletter sent to 13,000+ contactsComplimentary conference passes (value £750 each) 4 2 2Customer invitations for Going Global 2013 10 8 6conference offering a discount of £100 per ticket = Available = Unavailable Going Global 2013 / 5
Supporter packages and upgrades Supporters are able to have their brand exclusively represented at an event or on a product. Product Package details Standard Upgrade price price* Opening Reception Exclusive sponsorship rights and branding £25,000 £10,000 privileges of the Opening Reception Conference Dinner Exclusive sponsorship rights and branding £20,000 £7,500 privileges of the Conference Dinner Dhow Dinner Cruise Exclusive sponsorship rights and branding £10,000 £5,000 privileges of the Dhow Dinner Cruise Conference Bag Exclusive logo on all delegate conference bags £10,000 £5,000 Coffee Cup Sponsorship Exclusive logo on the environmentally friendly £8,000 £4,000 coffee cups. Great exposure throughout the day Exhibition Reception Corporate logo displayed on speakers’ corner in £8,000 £4,000 exhibition area plus three-minute welcome speech Lanyard Exclusive logo on all delegate lanyards £8,000 £4,000 SpotMe Exclusive logo on SpotMe. Exclusive opportunity to £8,000 £4,000 send one targeted message per day to all delegates. Sponsor’s logo to appear on the SpotMe post event email Pads and Pens Exclusive rights to provide delegates with branded £6,000 £3,000 pens and pads Personal Agenda Builder Exclusive logo on Agenda Builder. Exclusive £6,000 £3,000 opportunity to send one targeted message to all delegates. Sponsor’s logo to appear on the Agenda Builder post event email Poster Wall Exclusive logo on the Poster Walls. Opportunity £6,000 £3,000 to present a poster and display literature in surrounding areas Internet Zone Exclusive logo used as default home page. Ability £4,000 £2,000 to provide branded stationery and mouse pads. Entitled to display promotional material exclusively in Internet Zone *Upgrade price available to sponsors only6 / Going Global 2013
Supporter packages and upgrades Supporters are able to have their brand exclusively represented at an event or on a product. Opening Reception Conference Dinner Dhow Dinner Cruise Going Global officially launches The Conference Dinner is the Delegates will enjoy an with an opening reception. perfect way for delegates to unforgettable evening, where the This year guests will enjoy drinks wind down after the first day of height of opulence combines with and canapés under the stars in the conference. Overlooking the Bedouin tradition as they glide the grounds of the Armani Hotel. iconic Burj Khalifa and Dubai’s down the shimmering creek on an Located in the magnificent Burj stunning fountains this is sure to authentic wooden dhow. As the Khalifa, the world’s tallest tower, be an evening to remember and sponsor of the dhow cruise you this is a truly unique experience a unique networking opportunity will be given the opportunity to to promote your organisation for up to 200 guests. exclusively host this unique dining to all conference participants experience with 200 guests on in one of the most stunning The package includes: the first night of the conference. venues in the world. • exclusive sponsorship rights The package includes: The official Opening Reception of the Conference Dinner sponsor package includes: • exclusive sponsorship rights • two complimentary delegate of the Dhow Dinner Cruise • exclusive sponsorship rights passes (value £750 each) of the Opening Reception • the opportunity to give a ten • one reserved table with minute presentation to the guests • two complimentary delegate complimentary tickets to attend passes (value £750 each) the dinner • one complimentary delegate • eight complimentary tickets to pass (value £750) attend the Opening Reception • six customer invitations for Going Global with a discount • ten complimentary tickets • six customer invitations for of £100 per ticket to attend the dinner Going Global with a discount of £100 per ticket • half page advert in the • six customer invitations for conference programme Going Global with a discount • exclusive full page colour of £100 per ticket advertisement in the • the right to use the Going Global conference programme logo and official title of Conference • quarter page advert in the • the right to use the Going Global Dinner sponsor in your organisation’s conference programme logo and official title of Opening marketing materials Reception sponsor in your • the right to use the Going Global organisation’s marketing materials • recognition of official sponsor of logo and official title of Dhow Dinner the Conference Dinner in the email Cruise sponsor in your organisation’s • recognition of official sponsor newsletter sent to 13,000+ contacts. marketing materials of the Opening Reception in the email newsletter sent to Standard price £20,000 • recognition of official sponsor of 13,000+ contacts. Upgrade price £7,500 the Dhow Dinner Cruise in the email newsletter sent to 13,000+ contacts. Standard price £25,000 Upgrade price £10,000 Standard price £10,000 Upgrade price £5,0008 / Going Global 2013
Supporter packages and upgrades Supporter packages Exhibition Reception The package includes: All supporter packages include one Delegates will enjoy a complimentary • the exclusive opportunity to send complimentary delegate pass (value drink and canapés whilst browsing one targeted message per day to £750) and an organisation profile in the exhibition. all delegates the official conference programme • he sponsor’s logo to appear t (50 words). Please contact the office The Reception will take place from on the SpotMe post event email to discuss a tailored package. 18.00 –19.00, Tuesday 5th March 2013. • he sponsor’s logo to appear at t The package includes: the SpotMe registration desk. Conference Bag • he sponsor’s logo displayed on t With your logo on every conference speakers’ corner in exhibition area Standard price £8,000 bag that is handed out to participants, and a three-minute welcome speech. Upgrade price £4,000 this sponsorship item is an effective way of promoting your organisation Standard price £8,000 during the conference and also of Upgrade price £4,000 Pads and Pens raising your visibility long after the The pens and pads will be in constant event is over. Conference bags are use, not only during the conference made of environmentally-friendly Lanyard sessions but also whilst networking. materials for minimum impact to A high-impact product, all delegates, The pens and pads will be included the environment (conference bags speakers, exhibitors and conference in every participant’s conference bag produced at cost to sponsor). staff are required to wear a lanyard. (pens and pads provided by sponsor). Sponsor’s company logo / visual Standard price £10,000 identity on every lanyard distributed. The package includes: Upgrade price £5,000 Lanyard printing is double-sided for • the inclusion of your company maximum impact (lanyards produced information in the press pack at cost to sponsor). Coffee Cup Sponsorship • six customer invitations at a This is a fantastic opportunity to brand Standard price £8,000 reduced rate offering a discount the environmentally-friendly coffee Upgrade price £4,000 of £100 per ticket. cups used during the coffee breaks at Going Global. Standard price £6,000 SpotMe Upgrade price £3,000 Your brand will get great exposure SpotMe has proved to be a major throughout the day with refreshment success at previous Going Global stations located at the centre of the conferences. This year SpotMe networking and exhibition space, and introduce a unique App which allows following the conference in the event you to network, communicate and photography (cups produced at cost build relationships with participants to sponsor). at the conference. Standard price £8,000 Upgrade price £4,00010 / Going Global 2013