The last year and a half has created a period of chaos for all businesses. It’s been a time of dramatic shifts in customer behaviour and a need to match the pace of the digital era. Looking forward, the potential for chaos facing all businesses will remain, but the opportunity to thrive and create meaningful connections amidst such chaos, lies in paying close attention to customers and employees. Engaging them seamlessly through online and offline channels and in doing so, creating loyal customers. This session will explore how companies can do this and drive earned growth for their business as a result.