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Online Audience Study, 2020

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Moldavian Online Audience Indicators

Publicada em: Dados e análise
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Online Audience Study, 2020

  1. 1. ONLINE AUDIENCESTUDY MOLDOVA # BATI #SMTAI 2020 www.bati.md
  2. 2. Agencies&Websites OnlineAudience Study 2020 999.MD POINT.MD PROTV.MD PERFECTE.MD STIRI.MD RISE.MD BUSINESSCLASS.MD MOLDOVA.ORG TV8.MD UNIMEDIA.MD SPUTNIK.MD JURNAL.MD NOI.MD AGORA.MD MOLDOVENII.MD EA.MD ZDG.MD KP.MD NEWSMAKER.MD DOCDOC.MD AQUARELLE.MD NOKTA.MD MAKLER.MD JURANALTV.MD MAKLER.MD DIEZ.MD GISMETEO.MD RUTUBE.RU IVI.RU MEGOGO.NET MAIL.RU OK.RU ESP.MD ANTICORUPTIE.MD MOLD-STREET.COM TIMPUL.MD www.trafic.md
  3. 3. Gender distribution 2.48mln (15+) 1.88mln (15+) 76% Internet Penetration 1.13mln Usageofinternet on adaily basis(PC) 53% women 47%men 1.50mln Usage ofinternet onadaily basis(Mobile) 52% women 48%men # SMTAI #gemiusAudience 2020
  4. 4. Agegroupdistribution 51 + 31-50 15-3041% 37% 22% 2020 TOTAL(ALLDEVICES) # SMTAI #gemiusAudience 2020
  5. 5. Agegroupdistribution 51 + 15-30 31-5036% 34% 30% 35% 36% 29% 2019 2020 PC # SMTAI #gemiusAudience 2020
  6. 6. Agegroupdistribution 51 + 31-50 15-3044% 39% 17% 2020 MOBILE # SMTAI #gemiusAudience 2020
  7. 7. AgeandGender group distribution 2015 20172016 6% 14% 12% 9% 12% 3% 9% 9% 7% 18% [15-19] [20-29] [30-39] [40-49] [50+] 2019 7% 16% 11% 7% 11% 4% 12% 10% 9% 12% 2020 # SMTAI #gemiusAudience 2020
  8. 8. AgeandGender group distribution 2015 20172016 7% 18% 12% 7% 8% 4% 13% 12% 10% 9% [15-19] [20-29] [30-39] [40-49] [50+] 2020 MOBILE # SMTAI #gemiusAudience 2020
  9. 9. Personal income and gender group distribution 55% 28% 13% 4%> 15k mdl 8 – 15k mdl 4 – 8k mdl < 4k mdl 42% 58% 41% 59% 46% 54% 58% 42% # SMTAI #gemiusAudience 2020
  10. 10. Personal income and gender group distribution 52% 28% 15% 5%> 15k mdl 8 – 15k mdl 4 – 8k mdl < 4k mdl 42% 58% 39% 61% 45% 55% 60% 40% MOBILE # SMTAI #gemiusAudience 2020
  11. 11. Education / Studies and gender group distribution 58% 42% 55% 45% 47% 53% 34%.. primary/profes. 33%.. high school / college 33%.. Higher education
  12. 12. Education / Studies and gender group distribution 58% 42% 55% 45% 47% 53% MOBILE # SMTAI #gemiusAudience 2020 34%.. Higher education 35%.. high school / college 32%.. primary/profes.
  13. 13. Main occupation 19% 14% 11% 9% 9% 8% 7% 7% 6% 6% 4% student/scooler specialist/chief Specialist other pensioner small business owner / freelancer engineer / technical worker specialist in governmental or subsidized… top manager/director/owner housewife office employee/assistant/trainee unemployed # SMTAI #gemiusAudience 2020
  14. 14. Main occupation 21% 14% 12% 9% 8% 8% 7% 6% 6% 5% 4% student/scooler specialist/chief Specialist other engineer / technical worker small business owner / freelancer top manager/director/owner pensioner specialist in governmental or subsidized… office employee/assistant/trainee housewife unemployed MOBILE # SMTAI #gemiusAudience 2020
  15. 15. Internet Population by Regions 25% incl. m. Balti 284K 59% incl. m. Chisinau 668K 16% incl. UTA Gagauzia 180K North Region Central Region South Region # SMTAI #gemiusAudience 2020
  16. 16. 89 39 30 21 19 16 16 9 9 Mun Balti Soroca Falesti Brinceni Drochia Floresti Singerei Riscani Edinet Internet Population by Regions North Region Internet Users (thousands) 284k internet users 15-30 31-50 51 + -33% -34% -33% # SMTAI #gemiusAudience 2020
  17. 17. 327 48 38 38 36 29 22 Mun. Chisinau Anenii Noi Orhei Ungheni Ialoveni Straseni Calarasi Internet Population by Regions Central Region 668k internet users 15-30 31-50 51 + -36% -36% -28% Internet Users (thousands) # SMTAI #gemiusAudience 2020
  18. 18. 33 28 27 20 20 19 15 11 5 UTA Gagauzia Cahul Causeni Stefan Voda Taraclia Leova Cantemir Cimislia Basarabeasca Internet Population by Regions South Region 180k internet users 15-30 31-50 51 + -40% -33% -27% Internet Users (thousands) # SMTAI #gemiusAudience 2020
  19. 19. Internet Population by Regions 25% incl. m. Balti 202K 58% incl. m. Chisinau 464K 17% incl. UTA Gagauzia 131K North Region Central Region South Region MOBILE # SMTAI #gemiusAudience 2020
  20. 20. 66 32 22 16 14 11 10 5 5 Balti Soroca Falesti Brinceni Floresti Drochia Singerei Riscani Edinet Internet Population by Regions North Region Internet Users (thousands) 202k internet users 15-30 31-50 51 + -36% -37% -27% MOBILE # SMTAI #gemiusAudience 2020
  21. 21. 239 35 30 30 24 20 14 Mun. Chisinau Anenii Noi Orhei Ialoveni Ungheni Straseni Calarasi Internet Population by Regions Central Region 464k internet users 15-30 31-50 51 + -39% -39% -22% Internet Users (thousands) MOBILE # SMTAI #gemiusAudience 2020
  22. 22. 25 20 19 16 16 15 11 7 4 UTA Gagauzia Cahul Causeni Stefan Voda Leova Taraclia Cantemir Cimislia Basarabeasca Internet Population by Regions South Region 131k internet users 15-30 31-50 51 + -47% -35% -19% Internet Users (thousands) MOBILE # SMTAI #gemiusAudience 2020
  23. 23. Online shopping (e-commerce) Women – 55% Men – 45% 682Konline buyers # SMTAI #gemiusAudience 2020
  24. 24. Online shopping (e-commerce) Women – 55% Men – 45% 507Konline buyers MOBILE # SMTAI #gemiusAudience 2020
  25. 25. 271 183 177 129 127 118 100 94 92 90 69 66 64 62 58 34 27 clothing and accessories utilities cosmetics and beauty care products smartphone, tablets and gadgets books, movies, music tourism services, reservations computer software, applications (for tablet, mobile) movie tickets, theatre tickets appliances (TV, washing machine and so on) hardware and PC furniture and decorations toys sports items food video games auto vehicles and accessories insurances Online shopping (e-commerce) Categories of goods or services intended to purchase online (thousands people) # SMTAI #gemiusAudience 2020
  26. 26. 223 150 146 103 95 95 82 75 71 67 53 51 50 46 27 27 24 clothing and accessories cosmetics and beauty care products utilities smartphone, tablets and gadgets books, movies, music tourism services, reservations computer software, applications (for tablet, mobile) movie tickets, theatre tickets hardware and PC appliances (TV, washing machine and so on) toys food sports items video games furniture and decorations auto vehicles and accessories insurances Online shopping (e-commerce) Categories of goods or services intended to purchase online (thousands people) Mobile # SMTAI #gemiusAudience 2020
  27. 27. What kind of information are searching (thousands of people) 608 479 373 365 299 254 226 223 214 209 202 182 168 165 140 news education/personal development recipes/cooking medicine/helth culture, cultural events jobs auto house/decorations/renovation sport beauty/cosmetics/fitness electronics holidays/travel money/investments/economic informations fashion/clothing real estate # SMTAI #gemiusAudience 2020
  28. 28. What kind of information are searching (thousands of people) 455 359 272 261 221 195 182 168 168 165 164 137 128 126 112 news education/personal development recipes/cooking medicine/helth culture, cultural events jobs auto house/decorations/renovation electronics sport beauty/cosmetics/fitness holidays/travel fashion/clothing money/investments/economic informations real estate Mobile # SMTAI #gemiusAudience 2020
  29. 29. Products intended to be purchased in the next 12 months 235 232 218 138 135 128 88 80 72 62 55 55 30 mobile phone building materials / home decorations furniture big home appliances kitchen appliances and furniture TV computer (PC, laptop) sports equipment house / appartment / personal living residence new car jewelry / accessories with precious metals audio / video equipment real - estate (land) # SMTAI #gemiusAudience 2020
  30. 30. Products intended to be purchased in the next 12 months 176 176 171 106 105 100 65 63 55 50 44 43 24 mobile phone building materials / home decorations furniture big home appliances kitchen appliances and furniture TV sports equipment computer (PC, laptop) house / appartment / personal living residence new car audio / video equipment jewelry / accessories with precious metals real - estate (land) Mobile # SMTAI #gemiusAudience 2020

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