51. was part of everybody’s toolkit? What if ? Analytics RE!SET Analytics BAQMaR RE!SET █ December 16, 2010 █ Ghent
52. Would Adam have eaten the apple ? RE!SET Would Santa Claus need letters to know which presents to bring the kids? Would BP then have run into problems? Would we then all receive so much irrelevant information? NO! NO! NO! NO ! NO! NO! NO! NO! NO! NO ! NO! NO! NO! NO! BAQMaR RE!SET █ December 16, 2010 █ Ghent
53. from the start! RE!SET ANALYTICS BAQMaR RE!SET █ December 16, 2010 █ Ghent
55. Why run qualitative research online? “ 83% of online users, ages 18 – 54 use social media online. How do we understand what consumers think without using the channel they use most to communicate?” (Knowledge Networks 2009)
56. Don’t throw anything away! Re!Set Long-term discussions Video Concept testing Make your research more convenient for your respondents Co-Creation Adaptive/interactive discussions Iterative concept development Bigger, deeper insights In-depth interviews Low-incidence groups Simple Pre/Post tasking Mini-Communities Live online focus groups Diaries with probing/QA User Journeys International Research easy as pie! Ad Testing Usability studies Forum discussions New Product Development
57. Re!Set your boundaries Why not engage people in an environment that they feel most comfortable in – their home or office?
62. Re!Set and empower Your respondents Let them express themselves the way they NEED to!
63. Use visual representations to illustrate and ask questions the way you want to! Re!Set your respondent engagement
64. Use visuals for deeper responses Collages and mood boards keep respondents engaged!
65. The time to Re!Set is NOW… “ Online Focus Groups - 40% growth in 3 years - 76% of UK and US consumers have Internet connectivity” (Research May 2009, Esomar 2009) Get an edge now for future growth The online environment is now a part of almost everyone's ‘natural environment’ - so make sure your research is relevant!
66. Brands Re!Setting as we speak Website usability Marcomms Testing Concept Testing Ad Testing Co-Creation Online Collaboration *courtesy of Insites NV - using Visionslive.com online focus groups Focus Groups
70. High performance Predictive Analytics For EveryBody People usually see predictive analytics as something « inaccessible » and very expensive. We make Predictive Analytics as easy to use as simple OLAP reporting (and cheaper)! Forget other technique (OLAP/Segmentation) to analyze your data! Go straight to the best technique with garantueed ROI: Predictive Analytics!
71. 1-click modelling & Extreme ROI 68000 € (the first week) (not using TIMi) KDD2009: (orange competition) 1% difference in the lift ≈ 250.000 € difference in ROI (This is a pessimistic estimation)
72. 1-click modelling Best accuracy = Best ROI World-level predictive datamining competitions:
73. 1-click modelling on any database My experience: To create a predictive model: Classical Tool: From 10 to 50 computing hours TIMi: Less than 5 minutes. KDNugget poll: What was the largest database or dataset you data-mined?
74. 1-click modelling on any database « French Telecom » internal benchmark: 148 columns Using the « In-database scoring engine » of TIMi: 60 millions rows scored in a few minutes (compatible with teradata, sqlserver, mysql, oracle, etc.) Dataset Size Modelling: Scoring: (Millions rows) Computing Time Computing Time 0.5 1.8 minutes 5 sec. 1 3.5 minutes 10 sec. 3 10.8 minutes 30 sec. 5 18.5 minutes 50 sec. 10 19.9 minutes 100 sec.
80. BAQMaR – RE!SET What works in market research and what needs change! Month Yr
81. The Catch-22 of Market Research January 2010 But bridging the gap between the two has always been a challenge… The market research industry has rested on two approaches to gathering intelligent insights: quantitative & qualitative.
83. Bridging the Gap Provides Insights January 2010 Capturing and utilizing both qualitative and quantitative data allows researchers to tap insights that could be lost in statistical analysis or limited by the scope and reach of focus groups. I want to re!set quali-quant research!
112. 1) CONNECT WITH THE MULTI-FACETED CONSUMER 2) KEEP AN ONGOING DIALOGUE WITH CONSUMERS 3) BRING THEM INTO YOUR REALITY Taking research forward is serious business.
165. Customized Offers Motivation: the paradox of choice 6 jams 24 jams 40% stops 60% stops 30% purchased 3% purchased S. Iyengar & M. Lepper, When Choice is Demotivating: Can One Desire Too Much of a Good Thing? Journal of Personality and Social Psychology, 2000, Vol. 79, No. 6, 995-1006 Source
166. Customized Offers Motivation: Overtoom facts All categories are purchased to a certain degree Most customers purchase in a limited number of categories
This document has the following objectives: be a conversation starter during talks with existing as well as new clients provide the opportunity to ask many different different questions to clients so that we understand their context better give a clear picture what InSites Consulting is all about, covering all relevant aspects of our business (business units, spearheads, research, consulting, ...) add credibility to our beliefs and company (via client references, the books, global reach, ...) spread the word on InSites Consulting in a consistent way across our offices and sales people act as the basis for future discussions on specific methods or solutions, going more in-depth support our positioning and brand (as it is shared on Slideshare) Please only distribute in pdf format!
