1. February 2017
MONTHLY DIGITAL REVIEW & TRENDS

2. Agenda
1. Monthly specials
2. BAM’s fav
3. Game / Contest
4. Website / Social
5. Inspirational Moments

3. Monthly Specials

4. #NotAChoice
http://www.newswire.ca/news-releases/eating-disorder-groups-across-canada-to-mark-eating-disorders-awareness-week-2017-with-notachoice-campaign
-612179053.html
● Eating disorder week has introduced this campaign to bring awareness and show
that eating disorders are not a choice.
● The National Eating Disorder Information Centre and other groups hosted events
across Canada to educate and promote understanding of the cause.
● With the use of #notachoice and #PEDAW they are striving to spread the word
and make people join the movement and break down the stigma.

5. Stats of the month
Source: http://www.adweek.com/digital/8-digital-marketing-stats-from-this-week-that-caught-our-eye/
http://www.adweek.com/digital/from-snapchat-scrutiny-to-the-power-of-earned-media-here-are-7-digital-marketing-stats-from-this-week/
40 % of online searches during the 4-weeks leading up to
Valentine’s Day come from men.*
* In the study, these searchers were between 25 and 44 years old.
48 % of respondents said Snapchat is “just a fad,”, while
62 % stated they’d be open to moving to another app that’s “something better.”

6. App of the Month : Lego Life
Source:https://www.lego.com/en-us/life
WHAT
● Lego has created a photo-sharing app for kids.
● Lego posts its own content like challenges and
Lego projects for kids to get inspired.
● It is safe for kids, using parent’s consent and
creative usernames that omits real names.
● Lego also uses trained moderators to make sure
content is appropriate to all ages.
WHAT WE THINK
● They have created a great platform for kids
to express their creativity in a controlled
environment.
● Very reassuring that they took the right
measures to make this a safe environment
that parents can approve.

7. App of the Month : Summary Scanner
Source: https://pixabay.com/
WHAT
● This app converts any document into digital
format that can be edited, summarized,
translated, shared and created into pdf form.
● It can even have the text read back to you.
WHAT WE THINK
● It can save people a lot of time because it
automatically summarizes a document from a
picture.
● It maximizes productivity since it filters out
irrelevant information to read only the related
and crucial points.
● However it is not as easy as it looks because
some pictures of documents are not readable.

8. BAM’s fav

9. Santa Clarita Diet
Source: http://www.adweek.com/creativity/netflixs-ads-for-santa-clarita-diet-are-good-gross-fun-but-one-went-a-little-too-far/
WHAT
● Netflix has released many ads, from billboards to videos
on social media about the release of the new show in
many countries.
● It displays gross but funny ads that make a parody of
fast-food restaurants such a sliced fingers used as fries,
the popular juice trend, a healthy breakfast smoothie
with body parts added and more.
WHAT WE THINK
● Not many shows have had campaigns for their release
but this one has a perfect combination of comedy and
gore to get people interested.
● It is very entertaining but to some it might be offensive,
fear-invoking and disgusting. For instance, in Germany
they were asked to take down the ad of a dismembered
finger used as a currywurst dish.
Play Video Here

10. Eye-Opening Campaign to Name More American
Landmarks After Women
Source: http://www.adweek.com/creativity/bbdo-launches-an-eye-opening-campaign-to-name-more-american-landmarks-after-women/
WHAT
● ‘Put her on the map’ is an initiative that aims to create
more gender equality by naming more public properties
after famous females.
● Companies like Niantic, Inc will help organize a walk to
highlight those properties through the use of their apps
to guide people to unique, real-life locations.
● They demonstrate the problem in a simple and
imperative way by using young girls that struggle to
think of role models they would like to aspire to.
WHAT WE THINK
● Creative way to take a stand in this brand activism
economy.
● Great use of apps to connect the real world with an
online movement.

11. Game / Contest

12. Source: https://mondelez.promo.eprize.com/oreodunksweeps/?affiliate_id_sw
HOW TO ENTER
● Take a photo or video of yourself dunking an OREO
cookie in milk and post it to Twitter, Instagram or
Facebook with #OREODunkContest.
PRIZING
● Three lucky winners could win VIP Grand Prize trips
to a Celebrity Dunking Event in NYC or Los Angeles,
plus $1,000 CAD spending cash.
WHAT WE THINK
● Oreo has made a compelling campaign by using
influential celebrities like Christina Aguilera, Shaquille
O’Neal and Neymar da Silva Santos Jr. in thrilling
ways to dunk their oreos.
● This entices Oreo’s customers to use creativity in
order to win a great prize.
● Creative way to encourage product purchase without
forcing the hand.
Oreo Dunk Challenge

13. Source: http://eattogether.presidentschoice.ca/
HOW TO ENTER
● Upload a picture of a prepared dish with family and/or
friends on Instagram, Facebook or Twitter using
#EatTogether and #PC150Contest.
PRIZING
● You could win a 3-night VIP trip to Ottawa with 7 of
your friends for Canada Day Weekend to celebrate
Canada’s 150th with President’s Choice along with
other goodies.
WHAT WE THINK
● This can bring the kind of attention and consumer
engagement to that retailer beyond the traditional
loyalty program.
● Unsure of the impact this will have on acquiring new
shoppers as consumers will unlikely change their
routine due to a contest.
President’s Choice #EatTogether

14. Website / Social

15. Spotify
Source: http://www.adweek.com/creativity/spotify-builds-more-funny-ads-around-user-data-this-time-saluting-goofy-playlist-names/
WHAT
● Spotify is calling out the funniest names of
playlists posted by their users.
● They released 3 video ads where musical artists
wonder about their involvement in the oddly
named playlists.
WHAT WE THINK
● They have placed their customers at the center of
their campaign which shows how dedicated they
are to them, making it relevant to them.
● This platform has allowed its customers to feel
like they are making the platform their own which
can bring Spotify more loyalty.

16. The Perfect Black Dress Created by an App
Source: http://www.ivyrevel.com/ca/codedcouture/codedCouture.html
WHAT
● Google has launched Coded Couture, a program that
builds a custom dress specific to you.
● It keeps your habits and lifestyle in mind to create what
you need and want.
● The new app monitors what someone is doing every day
for a week, to recommend and design a dress style for
them.
WHAT WE THINK
● Even though this is still in a trial run, this app is
promising in the age of customization.
● Influencers such as fashion bloggers are involved and
their reach might increase adoption of the app.

17. Inspirational
Moments

18. WHAT
● This campaign is about encouraging people to use the
fairness and values from sports in real life.
● Nike encourages us to look beyond people’s; skin color,
disability, race and religion and will donate $5 million
this year to organisations supporting equality.
● Avatars and filters are made available for people to use
on various social platforms.
● The social conversation is going strong, with almost
800 comments on Twitter and 19,000 retweets.
WHAT WE THINK
● Again, a creative way to take a stand in this brand
activism economy.
● Great use of influencers in the sport’s industries
promoting their beliefs.
Powerful Campaign Dedicated to Equality
Source : http://www.dazeddigital.com/fashion/article/34690/1/nike-takes-a-stand-for-equality-with-new-campaign
Watch Video Here

19. WHAT
● New Balance has launched a digital campaign
featuring a time capsule that grasps goals and
messages of athletes about what they want to be in
the future.
● They are encouraging people to redefine their goals
and purpose with an engagement to fitness and
health by writing their own letter, which the brand will
send back in a year with a unique capsule
experience.
● #MyFutureSelf hashtag was used more than 6,000
times in just the first week and a half, thanks to
athletes encouraging the social sharing.
WHAT WE THINK
● This campaign has great potential as it focuses on
how the brand can help users improve their future
selves.
● Nice way to drive engagement and word-of-mouth
through valuable service.
Letters to My Future Self
Source : http://www.newbalance.ca/en_ca/men/featured/%23myfutureself/?ICID=LTMFS2_HCslot_907

20. THANK YOU!