Explanation about Explore Travel Associate

2. A. Raj(30017)
A. K. Vidya Sagar(30005)
B. B. Suraj(30038)
C. Kushbo Parveen(30020)
D. G. Rambabu(30044)
E. Jagadesh(30037)

3.  Name -Explore Travel Associates
 Ownership -Partnership firm(2)
 Location -Visakhapatnam( Madhurawada)
 No of employees -2
 Sector -Travel Services
 Services offered - pre-arranged tours, custom
packages, travel consultation
 Infrastructure - Office space
 Timings -9:00AM to 9:00PM

4.  “Explore Travel Associates” agency will be the agency
of choice for companies and offices, tourists and all
other individuals. Everyone is treated fairly with
utmost respect and providing the best service for a
affordable price is our priority.
OBJECTIVES
 Make10%-15% profit on turnover
 Promoting and expanding the agency
KEYS TO SUCCESS
 Service quality
 Cost control focus
 Customer retention oriented
 Innovation and uniqueness

5.  The travel and tourism industry in India is ranked 12th
among 184 countries in terms of GDP contribution and the
tourism industry in India is set to grow at 7.8% per year
during 2013-2023.
 The travel and tourism market in India estimated at
USD117.7 billion in 2011 is estimated to boom to USD418.9
billion by the year 2022.
 Target customers are Government employees, Business
owners, Adventure seekers, Hotels bookings etc.

6.  Tourism in India accounts for 9.6 per cent of the GDP and
is the 3rd largest foreign exchange earner for the country
 Coming to Visakhapatnam region there are nearly 150-200
travel agencies but most of them do not have customized
packages.
 Most of them are centrally located at RTC Complex,
Maddilapalem, Ramatalkies.
 As there is a rapid growth in the population of the city and
most of the residents do not belong to the city travel on a
regular basis so there is huge market potential.
 Less competition in madhurawada area and need is there
to cater the upper middle class.

7.  Government employees
 Corporate
 Tourists
 Individuals
 Colleges and schools
 Associations

8.  Customized packages
 Araku package
 Tirupathi package
 Hyderabad
 Vijayawada
 Bangalore
 Mumbai
 Seasonal(Kasi, Sabarimalai,North India)

9.  Cars(Seating-4,6,8)
 Vans(Seating-12,18)
 Buses(Seating-24,30,40,45)
 Train ticket reservations(Bulk, Individual)
 Flight tickets

10. Owners
Business Development
Executive

11.  A sales strategy is a plan by a business or individual on
how to go about selling products and services and
increasing profits. Sales strategies are typically
developed by a company’s administration, along with
its sales, marketing and advertising managers.
OUR STRATEGIES
 Seasonality Strategy
 Pricing Strategy
 Packaging Strategy
 Promotion (or) Event Strategy
 Social Media

12.  Via world
 Neptune
 Get my trip
 Red Bus
 Abhi Bus
 Just dial

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REVENUE
REVENUE
X-AXIS: Quarters
Y-AXIS:
REVENUE(IN
LAKHS)

14. Description Amount in Rs.
 Registration Rs.20000
 Stationery etc Rs.5000
 Marketing budget Rs.30000
 Rent Rs.7000(+15000AD)
 Furniture Rs.40000
 Ac Rs.25000
 Office equipment Rs.35000
 Salaries Rs.20000
 Administrative expenses Rs.3000
 Miscellaneous expenses Rs.5000
 Interior Designing Rs.3000

15.  Capital Investment Rs.400000
 Initial expenses Rs.235000
 Working capital Rs.65000
 Reserves Rs.100000
 Monthly expenses Rs.40000
 Yearly expenses Rs.480000

16. Revenue
Q1
Q2
Q3
Q4
Total
Rs.300000
Rs.450000
Rs.225000
Rs.375000
Rs.1350000
(-)Expenses Rs.480000
(-)OFF Season expenses Rs.20000
(-)Miscellenous Rs.20000
(-)Salaries(Partners) Rs.480000
Gross Profit Rs.350000
Break Even 1 year 2 Months

17.  The tourism industry has undergone rapid growth of
unsurpassed nature over the last several decades. This has
mainly been due to the advent of a 'borderless' world and
increased information dissemination about the majestic
sceneries throughout the world.
 We are on the brink of penetrating a lucrative market in a
rapidly growing industry. The current trend towards an
increase in the number of tourists entering the country
presents an opportunity for “Explore Travel Associates” to
penetrate the market.
 Explore Travel Associates is poised to take advantage of
this growth and moderate competition in the city travel
portion of the industry with a dedicated and experienced
staff, excellent networking, and effective management
and marketing.
 Explore Travel Associates intends to provide travel and
adventure packages to tourists primarily in the Andhra
region.

18.  Services and products provided by Explore Travel Associates will
initially include pre-arranged tours, custom packages according
to clients specifications, travel consultation, and as time
progresses making reservations for lodging amongst other related
services. Explore Travel Associates seeks to differentiate itself as
the premier adventure package providers.
 Our services will be positioned very carefully: they will be of
extremely high quality, comfortable, informative and tailored to
the clients needs such that they will enable individuals to have a
greater appreciation of the natural environment and its
intricacies.
 Our marketing strategy will be based mainly on ensuring
customers know about our existence and the services we fulfill.
 Our promotional strategy will involve integrating advertising,
events, personal selling, public relations, direct marketing and
the Internet
 In a nutshell, we do not just intend to market and sell our
service, but to market and sell travel solutions and a total-
quality environment. This will ensure we establish a reputable
corporate image.