40 quotes from in-the-trenches content marketers in 140 characters or less.

2. B
Squared
Media,
LLC
Founder
&
Chief
Social
Strategist
Twi<er
(biz):
@B2MediaLLC
Twi<er
(personal):
@MadSMScienEst
www.G.com/b2socialmedia
Brooke
Ballard
=
B
Squared

3. “Content & data are at the
center of everything. Search
engines & social networks
wouldn’t exist if it weren’t for
content.”

4. “You’re a brand if you do and a
brand if you don’t.”

5. “The thing is, we’re all media
companies now. What
conversations are you creating
with content?”

6. “Social is how customers hear
about you, search is how they
find you, and content is how they
will remember you.”

7. “Content enables connection,
conversation and collaboration.”

8. “Consistently creating share-
worthy content is what turns
your online audience into brand
ambassadors, collaborators and
customers.”

9. “Great content helps to tell your
brand’s story in a engaging and
memorable way.”

10. “It all starts with the story. If
you don’t have a good story, find
it. And if you can’t tell a good
story, learn.”

11. “Context and timeliness set the
stage for, and are a vital
foundation for, content.”

12. “When you publish any kind of
content, you always know where
it starts, but you might be
surprised to find out where it
ends up.”

13. “A great headline mixed with a
lame opening is like inviting
someone into your house, only to
slam the door in their face as
they approach.”

14. “Good content isn’t about
storytelling. It’s about telling a
true story well.”

15. “Content is fire, social media is
gasoline.”

16. “Traditional marketing talks at
people. Content marketing talks
with them.”

17. “Content is King but engagement
is Queen, and the lady rules the
house!”

18. “Content marketing is the
hottest trend in marketing
because it is the biggest gap
between what buyers want and
what brands produce.”

19. “Marketing is telling the world
you’re a rock star. Content
marketing is showing the world
you are one.”

20. “The only way to win at content
marketing is for the reader to
say, ‘This was written
specifically for me.’”

21. “The bottom line is that there is
only one true branding
mechanism online and that’s
content marketing.”

22. “No matter what, the very first
piece of social media real estate
I’d start with is a blog.”

23. “Content marketing is a
commitment, not a campaign.”

24. “Trust has never been more
important as a corporate asset
& it needs to be managed for
people to believe the information
you’re putting out.”

25. “You have to market your
marketing.”

26. “We wrote our first blog post
before we wrote our first line of
code.”

27. “If you create great content,
huzzah. But if it doesn’t move
anywhere, you’re not
succeeding.”

28. “Everything ultimately comes
down to trust.”

29. “58% say original written
content is the most important
form of content.”

30. “Make the customer the hero of
your brand’s story.”

31. “Never build your content ship
on rented land.”

32. “There is no more B2B or B2C. It’s
H2H – Human to Human.”

33. “Power doesn’t come from
content, power comes from
content that MOVES.”

34. “Align your visual voice with
your audience and brand
identity.”

35. “When you connect with
influencers and use their content,
you build your own influence as
well.”

36. “How do you create too much
content? It’s like too much sex –
is there such a thing?”

37. “We don’t need more content
marketing, we need more
relevant content.”

38. “If your message is for
everybody, your message is for
nobody.”

39. “Content that helps is superior to
content that sells.”

40. “Having a story today is what
separates companies – people
don’t just wear our shoes, they
tell our story .”

41. “Without strategy, content is
just stuff, and the world has
enough stuff.”

42. “Think conversation, not
campaign.”