With more than 380,000 customers, including 100 of the Fortune 100, and with deployments across a wide variety of industries around the globe, Oracle offers an optimised and integrated stack of business hardware and software systems. Oracle arranged a brief to reach out to 11,658 of their SUN customers taking a customer care approach whilst enriching the data set and identifying sales opportunities. Quantum delivered a global telemarketing campaign generating leads across 160 countries in 30 languages. Quantum introduced an innovative ‘lead handover’ service, in which each opportunity was followed up with a conference call between Oracle sales representatives and prospects (facilitated by Quantum), which optimised leads to opportunity conversion rate.

1. B2B Awards Showcase
5th March 2013

2. Quantum
• Insight Driven - Professional Marketing Services
Organisation
• B2B Technology Focus
• Demand Generation is our Backbone
Quantum Marketing 2011
Quantum Marketing 2013 Confidential Confidential

3. The Brief
Re-Engage
Enrich Database
Identify Opportunities
Quantum Marketing 2011
Quantum Marketing 2013 Confidential Confidential

4. Complexities
• Timescales | Immediate Start
• 24 Hour Global Calling Program
• 30 Languages
• Data | 11,658 Customers
• Customer Care Led Approach
Quantum Marketing 2011
Quantum Marketing 2013 Confidential Confidential

5. Methodology & Innovations
• Delivery starts with the Sale
• DQA and Testing
• Consistency of Message
• Independent Quality Dept
• Lead Handover Service
Quantum Marketing 2011
Quantum Marketing 2013 Confidential Confidential

6. Results
Generating Marketing
Opt-ins for Key IT
Touched 100% of Data Individuals
High Quality
Sales-ready Leads
Fully Profiled Accounts
Significant
Confirmed Pipeline
ROI
New / Validated IT
Decision Maker Invaluable Customer
Contacts Insight
Quantum Marketing 2011
Quantum Marketing 2013 Confidential Confidential

7. Project Management
• Process Driven
• Fully Engaged with Client
• 24 Hour | 30 Language Management
• Insight Driven
Quantum Marketing 2011
Quantum Marketing 2013 Confidential Confidential

8. Reporting & Insight
Real time | Multi-region |Opportunity | Perception
Quantum Marketing 2011
Quantum Marketing 2013 Confidential Confidential

9. Home Run
Quantum Marketing 2011
Quantum Marketing 2013 Confidential Confidential

10. Quantum Marketing 2011
Confidential