On March 23, TD Azlan held the "Build 4 the Cloud" seminar at De Olifant in Breukelen, Utrecht. By organizing this seminar, TD Azlan was able to show her resellers which opportunities TD Azlan can offer to their enterprise, for virtualization and datacenter solutions. Speakers Marc Samsom (Cisco) and Jan Smit (VMWare), among others, shared very useful information about upcoming changes in the datacenter market.

1. Build 4 the vCloud
Jan Smit
OEM Alliances, VMware Inc.
23th March 2010
Confidential
© 2009 VMware Inc. All rights reserved

2. VMware – The Proven Industry Leader
 Company Overview
• ~$2.1 billion in 2009 revenue
• Over $2 billion in cash
• 20%+ operating margins
• ~7,000 employees worldwide
• 5th largest infrastructureall virtualized
89% of software applications
company in the world
in the world run on VMware.
 Proven in the Trenches
Gartner, December 2008
• 170,000+ VMware customers
• 100% of Fortune 100
• 100% of Fortune Global 100
• 96% of Fortune 1000
• 95% of Fortune Global 500
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3. Virtualization & Cloud = Top Priorities for CIOs
CIO Technology 2010 Priority 2009 Priority
Virtualization 1 3
Cloud Computing 2 14
Source: Gartner CIO study, Q4 2009
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4. Agenda
• VMware Cloud computing overview
• VMware Desktop Virtualization with View4
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5. The VMware Customer Journey
Stage IT Production Business Production IT as a Service
Sponsorship IT IT / LOB CIO
Cost Efficiency Quality of Service Business Agility
CAPEX
CAPEX
OPEX
Business CAPEX OPEX Availability
OPEX Availability
Focus Responsiveness
Responsiveness Compliance
Time-to-market
 IT Operations
 Service catalog and self-
 Application Lifecycle service IT
 Server & infrastructure Efficiency
Technology consolidation  Policy-driven automation
 Service levels
Focus  Increased IT innovation
 Desktop
Cloud
Readiness Private Cloud
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6. Achieving the Benefits of Cloud Computing
How do I
What is it? get there?
Do I start
over?
Is it safe?
Secure?
What about
my datacenter?
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7. Achieving the Benefits of Cloud Computing
Cloud is not a destination, but a way
of doing computing.
Paul Maritz
President & CEO, VMware
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8. Flexible Cloud Deployment Models = Choice
Cloud Computing
is a way of doing
computing
Cloud Service
Enterprises
Bridging Providers
Private Cloud Public Cloud
Operated solely for an
Hybrid Cloud Accessible over the
organization, typically Composition of 2 or Internet for general
within the firewall more interoperable consumption
clouds, enabling data
and application
portability
Common Platform, Common Security & Management Model
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9. Cloud Computing Characteristics
Cloud Computing is an approach to computing that leverages the efficient pooling
of on-demand, self-managed virtual infrastructure, consumed as a service.
Efficiency thru Utilization
Agility with Control Freedom of Choice
and Automation
Pooling Self-Service Open & Interoperable
From machines to on-demand, Easy access with policy- Application mobility between
highly elastic resource pools based provisioning and clouds, based on open
deployment standards
Zero-touch Infrastructure
Policy-driven automation of Control Leverage Existing
provisioning, deployment and Application-aware Investments
management infrastructure with built-in Benefits of cloud computing to
availability, scalability, security existing applications and
and performance guarantees datacenters
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10. Different Types Of Cloud Computing
3 Main Types or Personalities
Application/Information – Sometimes
referred to as Software-as-a-Service, wide
ranging services delivered via varied
business models normally available as public
offering.
Development – Sometimes referred
to as Platform-as-a-Service, application
development platforms enable application
authoring and runtime environment.
Infrastructure – Sometimes referred
to as elastic compute clouds or Infrastructure-
as-a-Service, virtual hardware made available
for varied uses.
External – Accessible Internal – Behind corporate
2 Main Deployment over the internet for firewall for use by limited,
Environments general consumption pre-determined audience
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11. Cloud Brings Benefits to Both Sides
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12. VMware’s Commitment to Open & Interoperable
APIs: Programmatic Access to Resources
OVF
Private Public
Cloud Clouds
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13. VMware Cloud Infrastructure & Services
SaaS
Zimbra File/
Core IT Services via Virtual Appliances Print
Directory
PaaS
SpringSource (TC) : Programming Model for the Cloud
Redwood: Common Service Model for Infrastructure Clouds
vCenter :
Policy-based Management & Automation vCloud
Partners
IaaS
Proprietary
Clouds
View : Enterprise vSphere:
Desktop Computing Platform for Cloud
via Cloud Infrastructure
VMware Virtualized
Private Cloud Public Cloud
Public Cloud
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14. Redwood
VM Users
Redwood provides the
interface, automation, and
management feature set to
allow enterprises and service Chargeback
providers to supply VMware
Infrastructure resources as a
web-based service.
Users of Redwood can serve
themselves by creating, using,
and managing virtual machines
and vApps, while IT maintains
control and bills for usage.
IT/ Service
Providers
“Infrastructure as a Service”
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15. Redwood Design
Org 2 Org 1
Company B Company A
Access Control Access Control
 Build on standard virtual Users Users
hardware building blocks vDC vDC
Alloca Alloc
 Support all applications
tion ation
vSphere
 Scale up to large deployments Self Service
Client
Java, Ruby,
UI …
 Pool resources into logical Plug-in
offerings vCloud API
 Provide secure multi-tenancy
vSphere and vCenter
 Controlled programmatically
through standard interfaces
 Use case specific interfaces
 Pay for what you use Resource Pool Networks
Datastores
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16. New Resource Abstractions
Resource Org Resource
Groupings Allocation
Physical vSphere
Org: Coke
Provisioning Policies
Access Control
vDCs
Host Resource Pool
Catalogs
Group
Resources Gold” vDC
Provider vDC
into
“Offerings” Org: Pepsi
with Specific Provisioning Policies
SAN Datastore
costs Access Control
vDCs
Catalogs
“Silver” vDC
Provider vDC
Network Port Group
Redwood
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17. Agenda
• VMware Cloud computing overview
• VMware Desktop Virtualization with View4
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18. Virtualize – Simplify Desktop Management
The Datacenter The Desktop
Thin
Clients
Thick
VMware vSphere
VMware View™ Clients
 Free desktops from devices
 Centralized mgmt of desktops,
leveraging common platform
 Faster, more efficient provisioning
 Increased security
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19. The costs of managing PCs is staggering
For every $1 spent on hardware,
companies spend $3 to manage…
Increasing IT costs
$3
$3
$1
CAPEX OPEX IDC Study 2009
Source:
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20. Where do the cost savings come from?
CAPEX Savings
Lower cost Storage and Hardware VMware View 4 Reduces
Desktop TCO by up to
Concurrent user pricing 50%
Delayed Hardware Refresh
OPEX Savings
Average 50% fewer help desk calls
55% reduced desktop management time
Ability to provision users in minutes
Patch or update from a single image
Increased Productivity
* Cus
tomer
e xa m 68% reduced end-user downtime
ples c
ompil
ed fro
m typ
i ca l c
ases Automated desktop and data backup
in the
indus
try
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21. Reduce Desktop TCO by 50%
VMware View:
Annual Cost of Supporting a User/Year
 Lowers TCO by 50%
 Saves $610 per user per year
 Delivers an ROI of 367% $1,500
 Provides payback in as little as
5.6 months $610 savings
per user per year
$1,000
If you are a large or diverse
$500
organization that uses
server virtualization, but
don’t run virtual desktops,
you aren’t thinking hard $0
enough! Traditional PC VMWare View
IT Help Desk Staff IT Install Staff IT Admin Staff
—Michael Rose, IDC Devices Server, Storage, Software
Source: IDC White Paper 2009
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22. VMware is the leader in desktop virtualization
VMware
2009 PColP 1st
 Most proven, mature
technology 2008
VMware
 Over 1 million seats sold, 2006 VDI 1st
8800+ customers
2004
 Over 1700 channel
partners selling View 2001 ESX VMware
1st
 Broadest technology 2000
ecosystem
VMware
1999 Workstation 1st
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23. The desktop dilemma: User Freedom vs IT control
User IT
Anytime, anywhere access Increasing IT costs
Device, OS and apps diversity Security and compliance risks
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24. VMware View 4 – Built to deliver DAAS
Platform
VMware vSphere for
desktops
Management
VMware View Manager
Vmware View Composer
VMware ThinApp
User Experience
PCoIP
Print
Multi-monitor display
Multimedia
USB redirection
View Client with
Local Mode
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25. Provision desktops in minutes
Provision
Desktops
 Automate provisioning
from a template
 On-demand provisioning View Manager
 Multiple types of desktops
 Persistent, Non-
persistent, Individual
 Apply group policies Template
Banner Health was able to vCenter
provision 2600 users in
under 10 days.
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26. View Manager: Provisioning Non-Persistent Pools
" Provisioning from
template
" Automated
connection
" Desktop returned to
pool after each use
VMware
" Reverts to pre- Infrastructure
determined state for
future use User Non-persistent
Group Pool
" For factory workers,
kiosks, transaction
workers
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27. View Manager: Provisioning Non-Persistent Pools
" Provisioning from
template
" Automated
connection
" Desktop returned to
pool after each use
VMware
" Reverts to pre- Infrastructure
determined state for
future use User Non-persistent
Group Pool
" For factory workers,
kiosks, transaction
workers
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28. View Manager: Provisioning Persistent Pools
" Provisioning from
template
" Automated
connection
" Desktop assigned
on first log-in
VMware
" Remains associated Infrastructure
with user & can be
personalized User Persistent
Group Pool
" Ideal for knowledge
workers
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29. View Manager: Provisioning Persistent Pools
" Provisioning from
template
" Automated
connection
" Desktop assigned
on first log-in
VMware
" Remains associated Infrastructure
with user & can be
personalized User Persistent
Group Pool
" Ideal for knowledge
workers
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30. VMware View 4: Breakthrough user experience
 PCoIP - Built for desktops
 Adaptive protocol designed
for LAN and WAN
 End-to-end software solution
with optional hardware
 Best desktop experience from
task worker to power user
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31. Progressive Build Example
High Resolution
Low Resolution
Medium Resolution
• Built over a fewas user remains
• Built over time frames
• Initial Image
• Higher quality picture permits
on page & bandwidth
• Low bandwidth & resolution
• Full resolution image & text
• High resolution text
• High resolution text
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32. Customers use VMware View in a variety of ways
Business Continuity Desktops as a
Remote or Windows 7
and Disaster Secure, Managed
Branch Offices Migration
Recovery Service
 Provide a continuous  Eliminate the need for  Provide offshore  Reduce high costs, and
availability of desktops moves, adds, or developers control application compatibility
 Ensure highly available changes while keeping IP in the with OS migrations
desktop  Allow third parties to data center  Extend life of existing
 Provide a cost- access corporate  Remove the need of IT desktop hardware to
effective, simpler and applications in secure, resources at branch access virtual Windows
more reliable disaster controlled way  Manage remotely – PC desktops
recovery solution.  Expedite integration of desktops centralized at  Reduce application
companies in mergers branch or in corporate conflicts and costly
and acquisition datacenter application porting
scenarios
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33. Reference Architectures: VMware and Partner
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34. Microsoft licensing for VMware View
Beginning July 1, 2010 :
o Windows Client Software Assurance (SA) will include
the VECD license for free.
o Windows Client Software Assurance (SA) and new
Virtual Desktop Access (VDA) license customers will have
the right to access their virtual desktop and Office
applications inside it on secondary, non-corporate network
devices, such as home PCs and kiosks.
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35. VMware View the maths
o The newest Intel Nehalem allows 10+ vDesktops per core.
o Windows XP with a standard set of applications needs
approx 400 MB per vDesktop. Windows 7 consumes 700
MB.
o IOPS are very dependent on the user activities. Actual
numbers we have seen range from 4-12 IOPS per
vDesktop. RW behavior 40/60% to 20/80%
o Spindles needed usually covers required disk space.
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36. Learn more about VMware View 4
More information on VMware View:
http://www.vmware.com/products/view/
Take advantage
of VMware View
Download and evaluate VMware View:
www.vmware.com/download/view/ service offerings
to accelerate your
deployments
Use the VMware View TCO calculator:
http://www.vmware.com/products/vi/calculator.html
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