Reliance
Industries
Limited
Daksh Jain (2K18/ME/063)
Arpit Gupta (2K18/ME/044)
Ashutosh Jareda (2K18/ME/049)
Ayush Goel (2K18/ME/052)

COMPANY OVERVIEW
▰ Reliance industries limited initially founded
by late Dhirubhai H. Ambani, is one of the
largest private sector company employing
thousands of people. The company’s main
interest is in energy and material value
chain. Reliance industries have got a unique
feature, which is backward vertical
integration. Initially starting its business with
fabric during late 1970’s, Reliance industries
made investments in ventures such as in
plastics, fiber intermediaries, polyester fibers,
petroleum refining, petrochemicals and oil
and gas exploration and extraction.
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Globally, the company is the largest producer of
polyester yarn and the producer of various
petrochemical products. RIL made offer of
shares in 1977, the first public offer made. The
company is biggest producer of polyester yarn
and fibre in the world and enjoying leadership in
their business around the world and it is among
top ten producers in the products of petro-
chemical. The founder chairperson late
Dhirubhai H. Ambani is credited to bring equity
sect in the country during late 1970’s and has
been an icon in the country for various
enterprises. Reliance industries limited is living
evidence towards his strong determination,
single minded enthusiasm and remorseless
obligation towards his goals.

COMPANY STRUCTURE
▰ Organizational structure of the
company is a multi-divisional
structure.
▰ The company has got combined
Non-executive and Executive
directors, the board is composed of
14 directors including 7
independent directors.
▰ The Company’s policy is to
maintain optimum combination of
Executive and Non-Executive
Directors. The composition of the
Board and category of Directors are
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MOTIVATION FOR EMPLOYEES
Monetary Incentives
▰ Piece Rates
▰ Pay Raise
▰ Bonuses
▰ Sharing Profits
▰ Contests
▰ Retirement Benefits
Non-monetary Incentives
▰ Recognition
▰ Contribution
▰ Autonomy
▰ Professional Growth
▰ Flexibility
▰ Working Remotely
▰ Extra Leave
▰ Enjoyment
▰ Volunteer work
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▰ CAREER ACCELERATION PROGRAMME (CAP)
CAP is one of the flagship cadre development programmes for middle level managers
and provides them with multi-faceted learning, development and mentorship
opportunities. It grooms them for senior level leadership roles.
▰ STEP-UP PROGRAMME
This highly focused programme was introduced in 2015 to prepare high potential
employees to be skill-ready for their transition into next level leadership roles in the
organisation.
▰ SPECTRUM
Spectrum is a week-long initiative aimed at strengthening the learning culture at
Reliance. The initiative draws participation from thousands of employees, who engage
in a plethora of learning activities, where one could learn anything right from how to play
the flute to how to beat pollution.
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LEARNING AND DEVELOPMENT

▰ R-AADYA
‘R-Aadya–Awaken the Senses’ is Reliance’s flagship mentoring programme designed
for women across Reliance with an objective to prepare them for leadership positions. In
this programme employees from different businesses are assigned internal mentors
from senior leadership with other interventions and engagement sessions making this a
wholesome learning experience.
▰ SAKSHAM
Saksham is dedicated to highlight the strengths and contributions of our specially-abled
associates. Through Saksham, Persons with Disabilities (PwD) at Reliance gain a
platform to share their stories and experiences through various performances and
leadership talks.
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DIVERSITY AND INCLUSION

▰ RELIANCE FAMILY DAY (RFD)
RFD is one of the biggest corporate celebrations in India, celebrated to commemorate
the birth anniversary of Reliance Founder Chairman Mr. Dhirubhai Ambani. A host of
indoor and outdoor activities, before and during the event, are planned for employees
and their families as part of the celebrations. In addition, several awareness campaigns
are carried out and blood donation camps are organised. RFD truly reflects the spirit of
‘One Reliance’ – one of our six values.
▰ BRING YOUR FAMILY TO WORK
Bring Your Family to Work (BYFW) is an initiative that fills employees’ family members
with pride and brings both home and work families together. Every year’s BYFW event
witnesses thousands of colleagues and family members participating in a plethora of
activities and awareness initiatives. In a bid to raise environmental awareness, saplings
and recycled products are given away as souvenirs.
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EMPLOYEE ENGAGEMENT AND WELFARE

▰ R-SWASTHYA
R-Swasthya provides for preventive, curative and promotive aspects of not only the physical
but emotional, mental, spiritual and financial aspects of wellness. Initiatives are designed to
educate employees about lifestyle modifications to prevent early cases and complications of
chronic lifestyle disorders.
▰ CASHE
The Change Agents for Safety Health and Environment (CASHE) movement is a step towards
inculcating the best practices in the field of occupational health, safety and environment.
Through monthly and yearly reviews, and a project charter, CASHE helps create a culture of
healthy and safe workplace.
▰ REFERS
Reliance Employee and Family Emergency Response Services (REFERS) offers continuous
assistance in case of any medical, accident, fire or security exigencies.
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EMPLOYEE ENGAGEMENT AND WELFARE

▰ Employee and Family Wellbeing
1. Reliance Foundation Hospitals, RIL doctors, and other healthcare personnel worked round-the
clock for the health and safety of nearly 20-lakh extended Reliance family throughout India.
2. Developed COVID-19 testing capabilities.
3. Set up a 24x7 emergency helpline number for Reliance employees and families globally for any
emergency situation.
4. With the digital capabilities of Jio and the medical expertise of doctors at Sir H N Reliance
Foundation Hospital, developed a Virtual OPD and Inpatient Care platform on the JioHealthHub
app. Employees and family members could book a free video consultation with RIL doctors and
receive virtual healthcare, counselling, diagnosis, and prescription.
5. The self-diagnostic daily COVID-19 Symptoms Checker was enabled for all employees and their
family members to monitor their health status on a daily basis. Emergency response protocols
were triggered automatically in case anyone’s symptoms showed a high risk of COVID-19.
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EMPLOYEE ENGAGEMENT DURING COVID-19

▰ New ways of working
1. Approximately 90% of staff was moved to an agile working arrangement.
2. IT and Medical Support was enabled for all staff members and to help them adjust to
new work arrangements, curated, bite-sized learning modules on R-University, the
Company’s learning portal, were also rolled out.
3. Adapted the hiring process to roll out a Virtual Summer Internship Programme.
Engaged 84 new hires through remote onboarding, virtual friendly projects, gamification,
online learning modules, and virtual assessments for pre-placement offers.
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EMPLOYEE ENGAGEMENT DURING COVID-19

▰ Identification of a vacancy
It is the duty of every employee having grade of General Manager or above
to identify the vacancy and inform it to HR department as soon as possible.
HR Manager will review the short term and long term requirement for the
position and various other aspects to fill the vacancy.
▰ Job Description / Specification
This task is jointly done by HR Manager and Department Head . In
Reliance industries it is bottom up approach.
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RECRUITMENT PROCESS
Recruitment refers to the process of identifying, attracting, interviewing,
selecting, hiring and on-boarding employees

SOURCES OF RECRUITMENT
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RECRUITMENT PROCESS
Internal
Transfers
Promotion
Upgrading
Demotion
Retired Employee
Retrenched Employee
Dependents and relatives
of retrenched employees
External
Press Advertisements
Educational Institutes
Placement Agencies/
Outsourcing
Employment Exchanges
Labour Contractors
Employee Referrals
Unsolicited Applicants

▰ Curriculum Vitae and Written Applications
CV’s are verified and screening is done on the basis of various
aspects like vacancies , time constraint and applicants number.
In some cases Aptitude Test is also considered for screening.
▰ Technical Screening
Reliance conducts test that incorporate specialized
inquiries on specific areas of the vacancy.
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RECRUITMENT PROCESS

▰ Interview Rounds
A Structured Interview with an Interview Panel is taken.
Various Round such as Technical , HR etc. are organised.
▰ Offer of Employment
Candidates are selected and Employment offer is given to them.
Candidate is hired after he agrees to the Employment contract.
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RECRUITMENT PROCESS

▰ Induction session
An extensive induction session is conducted covering essence of the Code of Conduct and
related guidelines. Every employee must undergo the annual mandatory training on ‘Code
of Conduct’ and ‘Creating a Respectful Workplace’.
▰ Technical Training sessions
Employees go through structured learning followed by a series of assessments and on-
field tests. Training sessions are also organized for already working employees to make
them updated with the advancements and company strategies.
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TRAINING POLICIES

Reliance Industries Limited follow set of rules for promotion of employees and on the basis
of following criteria promotion for various posts are awarded :
▰ Length of service
▰ Performance
▰ Potential
▰ Organization structure
▰ Tenure in a particular role / position
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PROMOTION POLICIES

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FINANCIAL STATEMENT

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FINANCIAL STATEMENT -SHAREHOLDERS

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FINANCIAL STATEMENT

Business Environment & Competitor Analysis
PESTEL Analysis :- It is a strategic framework used to evaluate the external environment of a business by breaking down
the opportunities and risks into Political, Economic, Social, Technological, Environmental, and Legal factors. It can be an
effective framework to use in Corporate Strategy Planning and for identifying the pros and cons of a Business Strategy.
▰ Political Factors:
• Political stability is essential for flow of raw materials and to maintain
best in class supply chain efficiency.
• With political instability the laws change more frequently.
• The government laws related to contract, taxation, intellectual property
(IP) protection are necessary to be in place.
• Level of government intervention in free market and capital goods is also a decisive political factor.
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▰Economic Factors:
• Too high inflation rate is not preferred for profitable business, due to this the raw material becomes costly resulting in the
rise of cost of final product.
• High interest rates are bad for both business and the customer.
• The stability in the economic market and exchange rates is an important factor.
• The rate of GDP growth in the country
▰Social Factors:
• The demographics of the population, meaning their respective ages and genders, vastly impact whether or not a certain
product may be marketed to them.
• The economic class distribution in each area needs to be taken care of.
• CSR activities through Reliance foundation.
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 Technological Factors:
• Retail and the improved ERP functioning,
• Advanced social media marketing
• Advancements in telecom sector like 4G network, upcoming 5G network and fiber-net broadband.
• The huge cash and carry stores of Reliance Industries have robots and machine in place to move huge and heavy chunk
of material.
 Environmental Factors:
• The emissions that are given out into the air has to be regulated under the suggested limits.
• The plastic waste generated cannot be dumped into the water bodies.
• The carbon footprints generated by the company are to be minimized as much as possible.
• Focus on using Renewable energy.
 Legal Factors:
• Labor laws which protect basic rights of every labor including minimum wages.
• Environment protection laws for the manufacturing units and their industrial waste disposal.
• Contract laws, corporate laws, Health and safety laws.
• Pending legal issues.

24SWOT Analysis
SWOT Analysis is a proven management framework which enables a brand like Reliance Industries Limited to benchmark its
business & performance as compared to the competitors and industry.
Strengths
•Strong Market Position
with diverse Brand
Portfolio
•Brand Name and
financial position allow
RIL to expand
•Operational and
expansion advantage
indifferent business
verticals
•Successful track record
of Integration
•Reliance Jio & Digital
Services
Weaknesses
•Relatively weak
financial ratios
•Limited success outside
core business
•Less investment in R&D
•No regular supply of
innovative products
Opportunities
•Tapping the Online
market segment
•Expanding business in
more emerging markets
•Infrastructural
development in
domestic and offshore
operational units
Threats
•Intense competition
from all sectors
•Litigations may impact
business expansion

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Porters Five Forces of Reliance Industries
For determining the competition level in the industry, it is essential for the company to use Porter five forces model, which
helps in identifying the strategic position of the industry and helps in making effective decisions.
 Bargaining Power of Buyers
The bargaining power of buyers in case of reliance industries is moderate on aggregate level, but differs on individual basis.
However, on the aggregate level it is gaining cost advantage and have control on prices. It is
necessary for the corporation to decrease the bargaining power of buyers on segment basis
and increase the customer base.
 Bargaining Power of Suppliers
The suppliers of the Reliance industry are much more as compared to buyers, who are also
providing the services, which lowers the price control of Reliance in telecommunication
industry. However, in case of not achieving the cost advantage, Reliance industries supply
chain is very efficient and can easily switch between the suppliers. Reliance industries has to work on the supplier
contractual relationship, to achieve benefits and economies of scales.
 Threats of New Entrants
Threats of new entrants for reliance industries is low as the corporation is a big giant of India, and it is hard to compete
with it for the newcomer. It requires huge capital and numerous marketing strategies to build a good customer base for the
new entrant.

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 Threats from the Substitute Products
Threats from the substitute products is moderate however on the individual basis it differs, because there are many
substitutes available for the textile, telecommunication & other branches. It is necessary for the reliance industries to
offer more differentiated products & increase the switching cost of the products so that the customers will not switch to
the alternatives.
 Rivalry of Existing Players
Rivals do exist in the industry of textile, materials, telecommunication etc. and hence Reliance industries compete with
them at individual basis. It is important for the corporation to stand on implicit needs and the customers' expectations to
strengthen their bond. The corporation must spend more in R&D to open new doors for the company and look more for
mergers and acquisition to reduce the competition in the industry.

▰ Rural Transformation
1. Strengthening Gram Panchayats: Improving Governance and Leadership Skills
2. Empowering Women through Self-Help Groups
3. Strengthening Farmer Producer Organisations
4. Augmenting Farm & off Farm Livelihoods
5. Livelihood Empowerment Through Digital Platforms
6. Information Services Enhancing Livelihoods of Marine Fishermen
7. Water Security
I. Contributing to Jal Shakti Abhiyan
II. Partnership with Paani Foundation
8. Nutrition Security
9. Livelihood & Skilling
10. Ecological Security
I. Community Biogas plant at Chipiya, Madhya Pradesh
II. Swachhata Hi Seva
CORPORATE SOCIAL RESPONSIBILITY
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▰ Health
1. Sir H.N. Reliance Foundation Hospital and Research Centre Community Outreach
Programme
2. Alliance for Saving Mothers and New–borns
3. Reliance Foundation Drishti and other Vision care initiatives
4. Care and support for HIV
5. Health services at Plant locations
6. Other Outreach Programmes including blood banks, dialysis centre, etc.
▰ Education
1. Dhirubhai Ambani Scholarship
2. Dhirubhai Ambani International School (DAIS)
3. Reliance Foundation Schools
4. Reliance Foundation Digital Classrooms
5. Reliance Foundation Teacher Awards
6. Education Initiatives at Plant locations
7. Jio Institute
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29▰ Sports For Development
1. Reliance Foundation Youth Sports (RFYS)
2. Reliance Foundation Odisha Athletics High Performance Centre
3. Reliance Foundation Young Champs (RFYC)
4. Reliance Foundation Jr. NBA
5. Reliance Foundation Education and Sports for All (RF ESA)
6. Rural Sports
▰ Disaster Response
1. Reliance has an experienced Disaster Response team
2. Training programmes on disaster management

▰ Other Initiatives
1. Arts, Culture & Heritage
2. Urban Renewal
3. Employee Volunteering
4. Animal Welfare
5. Reliance’s Heart Beats For Every Indian
6. Mission Anna Seva Providing Over 5 Crore Meals
7. Donations For Relief Funds
8. Free Fuel For Emergency Service Vehicles
9. Care For Stray Animals

MARKETING STRATEGY
▰ RIL uses aggressive pricing strategies to capture its target market.
▰ Their marketing comprises of the 4P’s like Place, Price, Products and
Promotion.
▰ As for “Place”, the company has a strong presence all cross the country.
▰ As for the “price” the pricing policies of RIL is different for different
products which is based on market leadership and competition of the
products. It follows penetrating pricing in sectors like health,
telecommunications and retail.
▰ As for the “products” RIL has launched a diversified range of products
starting from petrochemicals to retail business to health etc.
▰ As for “promotion”, the Company believes in customer satisfaction through
price reduction of the products as an effective way of promoting its
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TARGETED CUSTOMER GROUPS
BCG Matrix is the Marketing
Strategy of Reliance, the
company makes its product for
everyone and also for the all-
class segment all are their
customers. The star segment of
the company is Jio, this is the
Telecom Sector of Reliance
industries.
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The Company does not spend much in
promotional campaigns but believes in reducing
the prices of its various products to attract the
consumers from all cross the nation. Customer
satisfaction with lower price and high value
addition is their priority.
The tagline of the Company signifies its
relentless focus in growth and the ever-evolving
spirit of the Company. It prefers BTL
advertisings to ATL advertisings as it less
costly. Also, only the retail sectors and the
newly launched products are promoted through
ATL advertisings to create that initial buzz
among the prospective customers. “Karlo
duniya mutthi mein” is the tagline of Reliance
communication which is a classic example of
this.

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The company tries to make an
emotional and social connection
with its consumer by some
rehabilitation programs.
Reliance Foundation is currently
focusing on creating change in
areas of Rural Transformation,
Health, Education, Sports for
Development, Disaster
Response, Arts, Culture &
Heritage, and Urban Renewal. It
has significantly contributed to
and made measurable progress
toward its vision of an inclusive
India.

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▰ RIL also fulfills its social
responsibility through various
rehabilitation programs like the EFA
that is “education for all”, through
which it has privileged around
70,000 kids over the past few
years.
▰ The Company also invests a hefty
amount of money in the sports
activities of the nation and owns an
IPL cricket team Mumbai Indians. It
also holds 65% stake in the football
team Indian Super League.

IT TRANSFORMATIONS IN THE COMPANY
▰ RIL has more than 1,800 applications across businesses, including implementations
such as Meridium APM for asset performance management; GE SmartSignal for
predictive maintenance; Honeywell Intuition Executive for process and performance
monitoring; SAP HCM for hiring, onboarding and training; and visualisation software.
▰ RIL is exploring partnership with GE, Honeywell, Siemens, Emerson, Schneider
Electric, among others to build foundation blocks for its Industrial Internet of Things
(IIoT) strategy and the digital manufacturing platform.
▰ Reliance is building fit-to-purpose industrial applications on the IIoT and analytics
platforms by leveraging RIL’s process and operational experience in the hydrocarbon
business and Jio’s 4G data and communication platform.
▰ RIL has deployed cyber security solutions to detect, mitigate and prevent cyber
threats. It is working to fortify its frameworks and architecture to bring continuous
improvements to its monitoring, detection, and mitigation capabilities.

▰ RIL has created a virtual workforce, propelled by Robotics Process Automation
(RPA) technology, deployed across functions such as HR, Finance, Procurement
and others for various repetitive and monotonous tasks performed by individuals
resulting in improved operational efficiencies.
▰ RIL is using chat bots to increase vendor engagement and accurately addresses
vendor queries on status of orders, payments, etc.
▰ RIL has implemented a Supply Chain Management (SCM) transformation program
Augmented Customer Experience (ACE) to enhance customer experience based
on voice of customers and enable value added services is currently under way.
▰ RIL implemented fleet risk management dashboard through machine learning
leveraging IoT technology to minimise the risk for the captive and external fleets.
RIL deployed sensors into the fleet to collect data points for analysis and risk
management. This is expected to give insights into various parameters of logistics
fleet management.

▰ The Indian company said 3D printing
will be a component of the RIL’s
digital manufacturing architecture. RIL
has procured printers for its
employees to experiment and learn
about this new technology platform
while developing potential use cases
in manufacturing.
▰ RIL is piloting Virtual Reality (VR)
through a virtual walkthrough plant
environment for interactive training,
testing, and process simulation of all
critical plant personnel so as to
increase safety and reliability.

Maximizing Value from Crude Refining
Reliance has developed MCC technology which is
thermo-neutral process involving conversion of a wide
range of feedstock to high value propylene and
ethylene. Its petrochemicals yields are >70% with no
liquid fuel. The process patent has already been granted
in India, USA, Singapore, Australia, China, Canada,
Japan and South Korea.
RIL also focuses on Research and Technology Development.
Maximising Value from By-products
A refinery Sulphur based formulation called as
Reliance bitumen Sulphur (RelBitS™) has been
developed for road pavement through an innovative
approach which prevents H2S emission during hot
mixing of Sulphur with bitumen. The unique
environment friendly formulation of Sulphur not only
prevents H2S odor but also significantly improves
road life and its performance.

REFERENCES
▰ https://www.marketing91.com/swot-analysis-reliance/
▰ https://www.mbaskool.com/pestle-analysis/companies/18007-reliance-industries.html
▰ https://www.ril.com/DownloadFiles/CSR201920.pdf
▰ https://www.swotandpestle.com/reliance-industries/
▰ https://www.porteranalysis.com/porters-five-forces-of-reliance-industries/
▰ https://www.ril.com/Careers/WorkingatRelianceGroup.aspx
▰ https://www.marketing91.com/monetary-incentives/
▰ https://flexsource.ie/employer-tips/non-monetary-incentives-that-will-have-your-staff-excited-to-turn-up-to-work/
▰ https://www.ril.com/DownloadFiles/BRR201920.pdf
▰ https://infotechlead.com/software/ril-reveals-digital-transformation-achievements-55373
▰ https://www.ril.com/Innovation-R-D/R-D.aspx
▰ https://brandyuva.in/2019/05/marketing-strategies-of-reliance.html