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Reliance Industries Limited Company Full Presentation

  1. Reliance Industries Limited Daksh Jain (2K18/ME/063) Arpit Gupta (2K18/ME/044) Ashutosh Jareda (2K18/ME/049) Ayush Goel (2K18/ME/052)
  2. COMPANY OVERVIEW ▰ Reliance industries limited initially founded by late Dhirubhai H. Ambani, is one of the largest private sector company employing thousands of people. The company’s main interest is in energy and material value chain. Reliance industries have got a unique feature, which is backward vertical integration. Initially starting its business with fabric during late 1970’s, Reliance industries made investments in ventures such as in plastics, fiber intermediaries, polyester fibers, petroleum refining, petrochemicals and oil and gas exploration and extraction. 2
  3. 3 Globally, the company is the largest producer of polyester yarn and the producer of various petrochemical products. RIL made offer of shares in 1977, the first public offer made. The company is biggest producer of polyester yarn and fibre in the world and enjoying leadership in their business around the world and it is among top ten producers in the products of petro- chemical. The founder chairperson late Dhirubhai H. Ambani is credited to bring equity sect in the country during late 1970’s and has been an icon in the country for various enterprises. Reliance industries limited is living evidence towards his strong determination, single minded enthusiasm and remorseless obligation towards his goals.
  4. COMPANY STRUCTURE ▰ Organizational structure of the company is a multi-divisional structure. ▰ The company has got combined Non-executive and Executive directors, the board is composed of 14 directors including 7 independent directors. ▰ The Company’s policy is to maintain optimum combination of Executive and Non-Executive Directors. The composition of the Board and category of Directors are 4
  5. MOTIVATION FOR EMPLOYEES Monetary Incentives ▰ Piece Rates ▰ Pay Raise ▰ Bonuses ▰ Sharing Profits ▰ Contests ▰ Retirement Benefits Non-monetary Incentives ▰ Recognition ▰ Contribution ▰ Autonomy ▰ Professional Growth ▰ Flexibility ▰ Working Remotely ▰ Extra Leave ▰ Enjoyment ▰ Volunteer work 5
  6. ▰ CAREER ACCELERATION PROGRAMME (CAP) CAP is one of the flagship cadre development programmes for middle level managers and provides them with multi-faceted learning, development and mentorship opportunities. It grooms them for senior level leadership roles. ▰ STEP-UP PROGRAMME This highly focused programme was introduced in 2015 to prepare high potential employees to be skill-ready for their transition into next level leadership roles in the organisation. ▰ SPECTRUM Spectrum is a week-long initiative aimed at strengthening the learning culture at Reliance. The initiative draws participation from thousands of employees, who engage in a plethora of learning activities, where one could learn anything right from how to play the flute to how to beat pollution. 6 LEARNING AND DEVELOPMENT
  7. ▰ R-AADYA ‘R-Aadya–Awaken the Senses’ is Reliance’s flagship mentoring programme designed for women across Reliance with an objective to prepare them for leadership positions. In this programme employees from different businesses are assigned internal mentors from senior leadership with other interventions and engagement sessions making this a wholesome learning experience. ▰ SAKSHAM Saksham is dedicated to highlight the strengths and contributions of our specially-abled associates. Through Saksham, Persons with Disabilities (PwD) at Reliance gain a platform to share their stories and experiences through various performances and leadership talks. 7 DIVERSITY AND INCLUSION
  8. ▰ RELIANCE FAMILY DAY (RFD) RFD is one of the biggest corporate celebrations in India, celebrated to commemorate the birth anniversary of Reliance Founder Chairman Mr. Dhirubhai Ambani. A host of indoor and outdoor activities, before and during the event, are planned for employees and their families as part of the celebrations. In addition, several awareness campaigns are carried out and blood donation camps are organised. RFD truly reflects the spirit of ‘One Reliance’ – one of our six values. ▰ BRING YOUR FAMILY TO WORK Bring Your Family to Work (BYFW) is an initiative that fills employees’ family members with pride and brings both home and work families together. Every year’s BYFW event witnesses thousands of colleagues and family members participating in a plethora of activities and awareness initiatives. In a bid to raise environmental awareness, saplings and recycled products are given away as souvenirs. 8 EMPLOYEE ENGAGEMENT AND WELFARE
  9. ▰ R-SWASTHYA R-Swasthya provides for preventive, curative and promotive aspects of not only the physical but emotional, mental, spiritual and financial aspects of wellness. Initiatives are designed to educate employees about lifestyle modifications to prevent early cases and complications of chronic lifestyle disorders. ▰ CASHE The Change Agents for Safety Health and Environment (CASHE) movement is a step towards inculcating the best practices in the field of occupational health, safety and environment. Through monthly and yearly reviews, and a project charter, CASHE helps create a culture of healthy and safe workplace. ▰ REFERS Reliance Employee and Family Emergency Response Services (REFERS) offers continuous assistance in case of any medical, accident, fire or security exigencies. 9 EMPLOYEE ENGAGEMENT AND WELFARE
  10. ▰ Employee and Family Wellbeing 1. Reliance Foundation Hospitals, RIL doctors, and other healthcare personnel worked round-the clock for the health and safety of nearly 20-lakh extended Reliance family throughout India. 2. Developed COVID-19 testing capabilities. 3. Set up a 24x7 emergency helpline number for Reliance employees and families globally for any emergency situation. 4. With the digital capabilities of Jio and the medical expertise of doctors at Sir H N Reliance Foundation Hospital, developed a Virtual OPD and Inpatient Care platform on the JioHealthHub app. Employees and family members could book a free video consultation with RIL doctors and receive virtual healthcare, counselling, diagnosis, and prescription. 5. The self-diagnostic daily COVID-19 Symptoms Checker was enabled for all employees and their family members to monitor their health status on a daily basis. Emergency response protocols were triggered automatically in case anyone’s symptoms showed a high risk of COVID-19. 10 EMPLOYEE ENGAGEMENT DURING COVID-19
  11. ▰ New ways of working 1. Approximately 90% of staff was moved to an agile working arrangement. 2. IT and Medical Support was enabled for all staff members and to help them adjust to new work arrangements, curated, bite-sized learning modules on R-University, the Company’s learning portal, were also rolled out. 3. Adapted the hiring process to roll out a Virtual Summer Internship Programme. Engaged 84 new hires through remote onboarding, virtual friendly projects, gamification, online learning modules, and virtual assessments for pre-placement offers. 11 EMPLOYEE ENGAGEMENT DURING COVID-19
  12. ▰ Identification of a vacancy It is the duty of every employee having grade of General Manager or above to identify the vacancy and inform it to HR department as soon as possible. HR Manager will review the short term and long term requirement for the position and various other aspects to fill the vacancy. ▰ Job Description / Specification This task is jointly done by HR Manager and Department Head . In Reliance industries it is bottom up approach. 12 RECRUITMENT PROCESS Recruitment refers to the process of identifying, attracting, interviewing, selecting, hiring and on-boarding employees
  13. SOURCES OF RECRUITMENT 13 RECRUITMENT PROCESS Internal Transfers Promotion Upgrading Demotion Retired Employee Retrenched Employee Dependents and relatives of retrenched employees External Press Advertisements Educational Institutes Placement Agencies/ Outsourcing Employment Exchanges Labour Contractors Employee Referrals Unsolicited Applicants
  14. ▰ Curriculum Vitae and Written Applications CV’s are verified and screening is done on the basis of various aspects like vacancies , time constraint and applicants number. In some cases Aptitude Test is also considered for screening. ▰ Technical Screening Reliance conducts test that incorporate specialized inquiries on specific areas of the vacancy. 14 14 RECRUITMENT PROCESS
  15. ▰ Interview Rounds A Structured Interview with an Interview Panel is taken. Various Round such as Technical , HR etc. are organised. ▰ Offer of Employment Candidates are selected and Employment offer is given to them. Candidate is hired after he agrees to the Employment contract. 15 RECRUITMENT PROCESS
  16. ▰ Induction session An extensive induction session is conducted covering essence of the Code of Conduct and related guidelines. Every employee must undergo the annual mandatory training on ‘Code of Conduct’ and ‘Creating a Respectful Workplace’. ▰ Technical Training sessions Employees go through structured learning followed by a series of assessments and on- field tests. Training sessions are also organized for already working employees to make them updated with the advancements and company strategies. 16 TRAINING POLICIES
  17. Reliance Industries Limited follow set of rules for promotion of employees and on the basis of following criteria promotion for various posts are awarded : ▰ Length of service ▰ Performance ▰ Potential ▰ Organization structure ▰ Tenure in a particular role / position 17 PROMOTION POLICIES
  21. Business Environment & Competitor Analysis PESTEL Analysis :- It is a strategic framework used to evaluate the external environment of a business by breaking down the opportunities and risks into Political, Economic, Social, Technological, Environmental, and Legal factors. It can be an effective framework to use in Corporate Strategy Planning and for identifying the pros and cons of a Business Strategy. ▰ Political Factors: • Political stability is essential for flow of raw materials and to maintain best in class supply chain efficiency. • With political instability the laws change more frequently. • The government laws related to contract, taxation, intellectual property (IP) protection are necessary to be in place. • Level of government intervention in free market and capital goods is also a decisive political factor. 21
  22. ▰Economic Factors: • Too high inflation rate is not preferred for profitable business, due to this the raw material becomes costly resulting in the rise of cost of final product. • High interest rates are bad for both business and the customer. • The stability in the economic market and exchange rates is an important factor. • The rate of GDP growth in the country ▰Social Factors: • The demographics of the population, meaning their respective ages and genders, vastly impact whether or not a certain product may be marketed to them. • The economic class distribution in each area needs to be taken care of. • CSR activities through Reliance foundation. 22
  23. 23  Technological Factors: • Retail and the improved ERP functioning, • Advanced social media marketing • Advancements in telecom sector like 4G network, upcoming 5G network and fiber-net broadband. • The huge cash and carry stores of Reliance Industries have robots and machine in place to move huge and heavy chunk of material.  Environmental Factors: • The emissions that are given out into the air has to be regulated under the suggested limits. • The plastic waste generated cannot be dumped into the water bodies. • The carbon footprints generated by the company are to be minimized as much as possible. • Focus on using Renewable energy.  Legal Factors: • Labor laws which protect basic rights of every labor including minimum wages. • Environment protection laws for the manufacturing units and their industrial waste disposal. • Contract laws, corporate laws, Health and safety laws. • Pending legal issues.
  24. 24SWOT Analysis SWOT Analysis is a proven management framework which enables a brand like Reliance Industries Limited to benchmark its business & performance as compared to the competitors and industry. Strengths •Strong Market Position with diverse Brand Portfolio •Brand Name and financial position allow RIL to expand •Operational and expansion advantage indifferent business verticals •Successful track record of Integration •Reliance Jio & Digital Services Weaknesses •Relatively weak financial ratios •Limited success outside core business •Less investment in R&D •No regular supply of innovative products Opportunities •Tapping the Online market segment •Expanding business in more emerging markets •Infrastructural development in domestic and offshore operational units Threats •Intense competition from all sectors •Litigations may impact business expansion
  25. 25 Porters Five Forces of Reliance Industries For determining the competition level in the industry, it is essential for the company to use Porter five forces model, which helps in identifying the strategic position of the industry and helps in making effective decisions.  Bargaining Power of Buyers The bargaining power of buyers in case of reliance industries is moderate on aggregate level, but differs on individual basis. However, on the aggregate level it is gaining cost advantage and have control on prices. It is necessary for the corporation to decrease the bargaining power of buyers on segment basis and increase the customer base.  Bargaining Power of Suppliers The suppliers of the Reliance industry are much more as compared to buyers, who are also providing the services, which lowers the price control of Reliance in telecommunication industry. However, in case of not achieving the cost advantage, Reliance industries supply chain is very efficient and can easily switch between the suppliers. Reliance industries has to work on the supplier contractual relationship, to achieve benefits and economies of scales.  Threats of New Entrants Threats of new entrants for reliance industries is low as the corporation is a big giant of India, and it is hard to compete with it for the newcomer. It requires huge capital and numerous marketing strategies to build a good customer base for the new entrant.
  26. 26  Threats from the Substitute Products Threats from the substitute products is moderate however on the individual basis it differs, because there are many substitutes available for the textile, telecommunication & other branches. It is necessary for the reliance industries to offer more differentiated products & increase the switching cost of the products so that the customers will not switch to the alternatives.  Rivalry of Existing Players Rivals do exist in the industry of textile, materials, telecommunication etc. and hence Reliance industries compete with them at individual basis. It is important for the corporation to stand on implicit needs and the customers' expectations to strengthen their bond. The corporation must spend more in R&D to open new doors for the company and look more for mergers and acquisition to reduce the competition in the industry.
  27. ▰ Rural Transformation 1. Strengthening Gram Panchayats: Improving Governance and Leadership Skills 2. Empowering Women through Self-Help Groups 3. Strengthening Farmer Producer Organisations 4. Augmenting Farm & off Farm Livelihoods 5. Livelihood Empowerment Through Digital Platforms 6. Information Services Enhancing Livelihoods of Marine Fishermen 7. Water Security I. Contributing to Jal Shakti Abhiyan II. Partnership with Paani Foundation 8. Nutrition Security 9. Livelihood & Skilling 10. Ecological Security I. Community Biogas plant at Chipiya, Madhya Pradesh II. Swachhata Hi Seva CORPORATE SOCIAL RESPONSIBILITY 27
  28. ▰ Health 1. Sir H.N. Reliance Foundation Hospital and Research Centre Community Outreach Programme 2. Alliance for Saving Mothers and New–borns 3. Reliance Foundation Drishti and other Vision care initiatives 4. Care and support for HIV 5. Health services at Plant locations 6. Other Outreach Programmes including blood banks, dialysis centre, etc. ▰ Education 1. Dhirubhai Ambani Scholarship 2. Dhirubhai Ambani International School (DAIS) 3. Reliance Foundation Schools 4. Reliance Foundation Digital Classrooms 5. Reliance Foundation Teacher Awards 6. Education Initiatives at Plant locations 7. Jio Institute 28
  29. 29▰ Sports For Development 1. Reliance Foundation Youth Sports (RFYS) 2. Reliance Foundation Odisha Athletics High Performance Centre 3. Reliance Foundation Young Champs (RFYC) 4. Reliance Foundation Jr. NBA 5. Reliance Foundation Education and Sports for All (RF ESA) 6. Rural Sports ▰ Disaster Response 1. Reliance has an experienced Disaster Response team 2. Training programmes on disaster management
  30. ▰ Other Initiatives 1. Arts, Culture & Heritage 2. Urban Renewal 3. Employee Volunteering 4. Animal Welfare 5. Reliance’s Heart Beats For Every Indian 6. Mission Anna Seva Providing Over 5 Crore Meals 7. Donations For Relief Funds 8. Free Fuel For Emergency Service Vehicles 9. Care For Stray Animals
  31. MARKETING STRATEGY ▰ RIL uses aggressive pricing strategies to capture its target market. ▰ Their marketing comprises of the 4P’s like Place, Price, Products and Promotion. ▰ As for “Place”, the company has a strong presence all cross the country. ▰ As for the “price” the pricing policies of RIL is different for different products which is based on market leadership and competition of the products. It follows penetrating pricing in sectors like health, telecommunications and retail. ▰ As for the “products” RIL has launched a diversified range of products starting from petrochemicals to retail business to health etc. ▰ As for “promotion”, the Company believes in customer satisfaction through price reduction of the products as an effective way of promoting its 31
  32. TARGETED CUSTOMER GROUPS BCG Matrix is the Marketing Strategy of Reliance, the company makes its product for everyone and also for the all- class segment all are their customers. The star segment of the company is Jio, this is the Telecom Sector of Reliance industries. 32
  33. 33 The Company does not spend much in promotional campaigns but believes in reducing the prices of its various products to attract the consumers from all cross the nation. Customer satisfaction with lower price and high value addition is their priority. The tagline of the Company signifies its relentless focus in growth and the ever-evolving spirit of the Company. It prefers BTL advertisings to ATL advertisings as it less costly. Also, only the retail sectors and the newly launched products are promoted through ATL advertisings to create that initial buzz among the prospective customers. “Karlo duniya mutthi mein” is the tagline of Reliance communication which is a classic example of this.
  34. 34 The company tries to make an emotional and social connection with its consumer by some rehabilitation programs. Reliance Foundation is currently focusing on creating change in areas of Rural Transformation, Health, Education, Sports for Development, Disaster Response, Arts, Culture & Heritage, and Urban Renewal. It has significantly contributed to and made measurable progress toward its vision of an inclusive India.
  35. 35 ▰ RIL also fulfills its social responsibility through various rehabilitation programs like the EFA that is “education for all”, through which it has privileged around 70,000 kids over the past few years. ▰ The Company also invests a hefty amount of money in the sports activities of the nation and owns an IPL cricket team Mumbai Indians. It also holds 65% stake in the football team Indian Super League.
  36. IT TRANSFORMATIONS IN THE COMPANY ▰ RIL has more than 1,800 applications across businesses, including implementations such as Meridium APM for asset performance management; GE SmartSignal for predictive maintenance; Honeywell Intuition Executive for process and performance monitoring; SAP HCM for hiring, onboarding and training; and visualisation software. ▰ RIL is exploring partnership with GE, Honeywell, Siemens, Emerson, Schneider Electric, among others to build foundation blocks for its Industrial Internet of Things (IIoT) strategy and the digital manufacturing platform. ▰ Reliance is building fit-to-purpose industrial applications on the IIoT and analytics platforms by leveraging RIL’s process and operational experience in the hydrocarbon business and Jio’s 4G data and communication platform. ▰ RIL has deployed cyber security solutions to detect, mitigate and prevent cyber threats. It is working to fortify its frameworks and architecture to bring continuous improvements to its monitoring, detection, and mitigation capabilities.
  37. ▰ RIL has created a virtual workforce, propelled by Robotics Process Automation (RPA) technology, deployed across functions such as HR, Finance, Procurement and others for various repetitive and monotonous tasks performed by individuals resulting in improved operational efficiencies. ▰ RIL is using chat bots to increase vendor engagement and accurately addresses vendor queries on status of orders, payments, etc. ▰ RIL has implemented a Supply Chain Management (SCM) transformation program Augmented Customer Experience (ACE) to enhance customer experience based on voice of customers and enable value added services is currently under way. ▰ RIL implemented fleet risk management dashboard through machine learning leveraging IoT technology to minimise the risk for the captive and external fleets. RIL deployed sensors into the fleet to collect data points for analysis and risk management. This is expected to give insights into various parameters of logistics fleet management.
  38. ▰ The Indian company said 3D printing will be a component of the RIL’s digital manufacturing architecture. RIL has procured printers for its employees to experiment and learn about this new technology platform while developing potential use cases in manufacturing. ▰ RIL is piloting Virtual Reality (VR) through a virtual walkthrough plant environment for interactive training, testing, and process simulation of all critical plant personnel so as to increase safety and reliability.
  39. Maximizing Value from Crude Refining Reliance has developed MCC technology which is thermo-neutral process involving conversion of a wide range of feedstock to high value propylene and ethylene. Its petrochemicals yields are >70% with no liquid fuel. The process patent has already been granted in India, USA, Singapore, Australia, China, Canada, Japan and South Korea. RIL also focuses on Research and Technology Development. Maximising Value from By-products A refinery Sulphur based formulation called as Reliance bitumen Sulphur (RelBitS™) has been developed for road pavement through an innovative approach which prevents H2S emission during hot mixing of Sulphur with bitumen. The unique environment friendly formulation of Sulphur not only prevents H2S odor but also significantly improves road life and its performance.
  40. REFERENCES ▰ ▰ ▰ ▰ ▰ ▰ ▰ ▰ ▰ ▰ ▰ ▰