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Excellence in business
Axon Partners Group
Investment Division
E-sports Industry
March 2018
E-Sports Are Growing at a Fast Rate
www.axonpartnersgroup.com 2
Sources: SuperData Research; Newzoo.
 E-sports, which are...
E-Sports Industry Stakeholders
 E-sports players have several ways to connect with fans, from directly streaming their ga...
E-Sports Will Take Over Spain
 In 2017, 3,9m Spaniards watched e-sports, expending a total of $9,2m. Given the Spanish
ma...
Excellence in business
NEW DELHI (INDIA)
Level 12, Building No. 8,
Tower C, DLF Cybercity Phase
II, Gurgaon 122002
Tel: +9...
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Market analysis of the E-sports industry and its potential in Spain.

E-sports, which are a form of video games competitions, are expected to grow at a fast rate in the coming years, powered by the raising popularity of e-sports and the increasing purchasing power of younger generations once they get older

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Market analysis of the E-sports industry and its potential in Spain.

  1. 1. Excellence in business Axon Partners Group Investment Division E-sports Industry March 2018
  2. 2. E-Sports Are Growing at a Fast Rate www.axonpartnersgroup.com 2 Sources: SuperData Research; Newzoo.  E-sports, which are a form of video games competitions, are expected to grow at a fast rate in the coming years, powered by the raising popularity of e-sports and the increasing purchasing power of younger generations once they get older. Global E-Sports Revenues (in $m) • Global e-sports revenues reached $655m in 2017 and are expected to reach $1,65bn by 2021, growing at a 26% CAGR 2017-22021E • The growth rate is expected to be higher in the coming years, powered by the raising popularity of e-sports and the increasing purchasing power of younger generations once they get older $194 $325 $493 $655 $906 $1.187 $1.488 $1.650 2014 2015 2016 2017 2018E 2019E 2020E 2021E E-Sports Audience by Region, 2016 • As of today, over 40% of the global e-sports audience is formed by fans form Asia-Pacific, with China and South Korea being the leading countries in this region • At Axon, we believe that just as with any other sport, people who play videogames usually enjoy watching others playing videogames • That is why the percentages showed above are similar to percentages of global gamers in the World by region North America 19% Europe 25% Asia-Pacific 44% Rest of World 12% 256m
  3. 3. E-Sports Industry Stakeholders  E-sports players have several ways to connect with fans, from directly streaming their games through a streaming platform to selling merchandise. www.axonpartnersgroup.com 3 E-Sports Team Events & Tournaments Retail Streaming Platform Fan 1 Fan 2 Fan 3 • E-sports players start playing video games by live streaming through streaming platforms on their own • The best players receive offers to play in professional teams • The teams are invited to events and tournaments that are watched by thousands or millions of fans, who could attend the event or watch it through a streaming platform (1) • The teams sell their merchandising through their own website or retail companies • Partners and sponsors pay the team for wearing their gadgets or logos 1 2 3 4 5 Partners & Sponsors Online Games 1 2 3 4 5 (1) As an example, Gamergy, the largest event in Spain, was watched by 352k people, 32k of which attended the event in person. Player 1 Player 2 Player 3
  4. 4. E-Sports Will Take Over Spain  In 2017, 3,9m Spaniards watched e-sports, expending a total of $9,2m. Given the Spanish market conditions, we believe the Spanish market has the perfect conditions to become one of the largest markets in Europe in the coming years. www.axonpartnersgroup.com 4 Sources: World Bank; Statista; Newzoo; Hobbyconsolas. • Spain is the 9th largest gaming market in the World, with gaming revenues reaching $1,9bn in 2017 • Moreover, if we calculate gaming revenues as a percentage of GDP, Spain turns out to be the second largest market after UK • In 2017, Spanish gamers spent an average of $79, one of the highest rates after Germany ($118), France ($95) and Netherlands ($81) % GDP 4,4 4,2 3,0 1,9 1,9 1,5 0,6 Germany UK France Spain Italy Russia Netherlands 0,13% Gaming Revenues by European Country, 2017 (in $bn) 0,17% 0,12% 0,15% 0,11% 0,10% 0,07% % Gamers by Age in Spain • With a total of 24,1m gamers, Spain has a strong gaming culture, being the European country with the highest percentage of gamers, 52% of the total population • The ratio increases on young generations, with Spain having one of the highest ratios in the World for people between 11 and 14 years old • As young generations get older, their purchasing power and influence will increase, which could potentially result on an astonishing growth of the Spanish e-sports market 77% 79% 68% 53% 37% 22% 6-10 11-14 15-24 25-34 35-44 45-64 Over 50% of the Spanish population below 35 plays videogames
  5. 5. Excellence in business NEW DELHI (INDIA) Level 12, Building No. 8, Tower C, DLF Cybercity Phase II, Gurgaon 122002 Tel: +91 981 9704732 MADRID (HQ) Sagasta 18, 3º 28004 Madrid Tel: +34 91 310 2894 BOGOTA (Colombia) Calle 87 No. 10 – 93 Of 701, Bogotá D.C. Tel: +571 635 30 07 MEXICO D.F. Mayor, Paseo de la Reforma 505 Piso 41, Cuauhtémoc México D.F. CP 06500 Tel: +52 55 68438659 SEVILLE (SPAIN) Fernández de Rivera, 32 41005, Seville Tel: +34 671548201 ISTANBUL (Turkey) Sakıp Sabancı Caddesi 36/9, Emirgan 34467 Tel: +90 212 277 70 47 MIAMI (USA) 801 Brickell Avenue, 9th floor, 33131 Miami, Florida Tel: +1 786 600 1462 www.axonpartnersgroup.com

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