Social Media Marketing Best Practices

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Awareness Inc.

Negócios

tagging categories permissions search
voting

Key
element
of a
national
branding
campaign

Use Cases
> Solicit input for creation or
updating of product, service
or program
> New product, service or program
> Major changes/update
> Market research

Success Metrics
> Number of members vs.
number of ideas trend graph
> Number of acted on ideas trend
($ value per accepted idea)
> Latest ideas
> Net promoter score

Use Cases
> Loyal base of customers you
want to engage and reward
> Formal loyalty program you
want to leverage

Success Metrics
> Number of members vs.
member participation graph
> Number of page views trend
> Top contributing members
> Net promoter score

Use Cases
> Any organization with a
substantial, active user base
can benefit from a Peer
Support community

Success Metrics
> Questions vs. answers
trend graph
Total questions vs. open
>
Total answers ($ amount
>
per answer option)
Top supporters
>
Net promoter score
>

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Social Media Marketing Best Practices

2. • • •

5. • > > > • •

9. ? ?

10. tagging categories permissions search voting

11.

12. • • > > • >

13. • > > > >

14. • > > > >

16. > > > > >

17.

18.

19. > > > > > > >

20. Original community Additional community Two-way dialog with market Builds brand Incremental revenue Often cited as excellent example

21. > > > > > > > > >

22. Multiple points of participation

23. Key element of a national branding campaign

24. Use Cases > Users who are passionate about a topic, activity, or issue Photography > Fitness > Politics > Family/children > Current topics > Etc. > Success Metrics > Number of registered users vs. participation > Page view trend > Profile completeness > Net promoter score

25.

26. Use Cases > Solicit input for creation or updating of product, service or program > New product, service or program > Major changes/update > Market research Success Metrics > Number of members vs. number of ideas trend graph > Number of acted on ideas trend ($ value per accepted idea) > Latest ideas > Net promoter score

27.

28. Use Cases > Loyal base of customers you want to engage and reward > Formal loyalty program you want to leverage Success Metrics > Number of members vs. member participation graph > Number of page views trend > Top contributing members > Net promoter score

29. Use Cases > Any organization with a substantial, active user base can benefit from a Peer Support community Success Metrics > Questions vs. answers trend graph Total questions vs. open > Total answers ($ amount > per answer option) Top supporters > Net promoter score >

31. > > > > >

32.

34. • • •

Social Media Marketing Best Practices

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