This document discusses how applications are traditionally deployed using hardware load balancers versus a modern elastic load balancing fabric approach powered by Intel Xeon Scalable Processors and VMware NSX Advanced Load Balancer. The traditional approach uses custom-built hardware in an active-standby configuration that results in static capacity, high costs, and complex operations. The modern approach provides a software-defined, centrally managed fabric with dynamic scaling, automated provisioning, lower TCO, and self-healing capabilities. It can deliver high performance on commodity servers through its purpose-built software stack and use of Intel crypto instructions.