3. HONG KONG SOFTWARE MARKET
How much are you going make?
http://www.hkfashiongeek.com/2011/07/hero-‐shots.html
4. What is the market look like now?
http://hk.jobsdb.com/hk/en/staticcontent/job-‐seeker-‐salary-‐survey/2014/salary-‐bonus-‐and-‐double-‐pay.htm#engineering
9. Take a look at US?
http://www.theatlantic.com/business/archive/2012/07/the-‐post-‐employee-‐economy-‐why-‐sky-‐high-‐profits-‐are-‐here-‐to-‐stay/259564/
Profit
Salary
vs
GDP
11. How fast and how many times can we fail?
> Soho? How much are you earning?
– Good company Average PE = 20 months income
> Co-Founder? How much do you need to invest?
– Paul Gramham 1 / ( 1 – N )
> Incubator? How much share you need to sell out?
– 4-7% in the silicon valley
> How many pivot can you do?
– MVP in 3 months? 6 months? What’s the different?
13. Indicator (指標) vs Goal (目標)
> What is your Goal? Philosophical problem?
> Money != Happiness ? So what?
> How are you investing your time?
> Why someone invest you?
15. TECHNOLOGY TREND
Can you predict your future?
http://www.npr.org/2011/08/19/139779301/foreign-‐policy-‐a-‐predictable-‐future-‐for-‐technology
17. What are the five essential characteristics
> On Demand Self service
> Board network accessible
> Resource Pooling
> Rapid elasticity
> Measured Service
18. Who get the most benefit of?
> Enterpise?
> SMB?
> Startup?
> Individual?
25. Getting Offline User from Online
> 6Million Traveler going to 三亚 alone.
> Create a mobile application to get user before they go aboard to
enjoy Duty Free program
> Close to 200 branches to gain user everyday and provide a
uniform shopping experience online and offline, inland or travel
aboard
26. China Traveller Market is not as big as Outside
> http://www.wantchinatimes.com/news-subclass-
cnt.aspx?id=20130905000068&cid=1202
China Duty Free market
IDC, Aug, 2013
Trends
> Retail sales of tax-free goods in China totaled
16.8 billion RMB in 2013
> Expected growth to 30 billion RMB in 2015
> London alone 2.78 billion RMB from Chinese
tourists each year. Chinese tourists comprise 1%
of airport shoppers but account for 25% of
revenue.
> Note:
> Shanghai Free Trade Zone only entitle
5% import value-added tax rate
Source:
IDC
China
Software
Outsourcing
markets
2012-‐2017,
Aug
update
2013
0%
5%
10%
15%
20%
25%
30%
35%
0
20000
40000
60000
80000
100000
120000
140000
160000
2012
2013
2014
2015
2016
2017
Revenue
Growth
27. Offline to Online market
> IoT & M2M communication market in 2011 was
worth $44 billion. Expected to $290 billion in 2017
CAGR of 30.1%
Number of Connected Objects Expected to
Reach 50billion by 2020
Cisco, 2013
Trends
> There are 8.7 billion connected object in 2012
and Cisco expect it will growth over 50 Billion in
2020.
> Startup are creating lots of IoT object from
Kickstarter and Indiegogo crowded funding
platform to test the market with.
> Note:
> B2B focus area suggested by business
insider are
> Connected Advertising
> Intelligent traffic management
> Waste Management
> Smart electricity grid
> Industrial control
Source:
Markets
and
Markets
40. Why Open Source is useful?
> Faster Time to
Market
> Stable and Tested
> Highly customizable
> Use at zero cost
> Is it your core value?
> Front end
– Boostrap.js, jQuery
> Back end
– Drupal, WordPress
41. Why SaaS is useful?
> Scale and Cost
> Rent vs Buy
> Partner and Ecosystem
> Is it your core value?
> User information
– Launchrock
> Billing
– Chargify, Spreedly, Recurly,
CheddarGetter
> Customer Support
– LiveChat, WeChat, Twilio, ZenDesk,
desk.com:
> Online Storage
– Wufoo, BaiduYun
> Big Data
– Kissmetrics, mixpanel, GoodData,
RJ Metrics
42. Why using Online Marketing?
> Professional ROI
> Looking good =
Profession
> Marketing
– Facebook, Twitter,
WeChat
> Creating Video
– Grumo Media, Epipheo
Studios, and wdysd
> CrowdFunding
– Kickstarter, Indigogo,
FlyingV, DemoHours