29. @leighgeorge
• Brand communication alone is no
longer effective in driving action.
Today we avoid ads and act based
on trusted communications
• To take advantage of these trends,
develop an influencer marketing
strategy that allows you to co-brand
with an influencer whose purpose,
communities and values align with yours
• An effective strategy includes measurable
goals, a clear vision of your target
audience and a collaborative
approach
30. @leighgeorge
• Plan to find the right influencer to
collaborate with by using specific
criteria that are important to your brand
and help you filter possible partnerships
• Take a relationship-first approach to
influencer campaigners. Show a
commitment to investing in the influencer
relationship. This is not a one and done
activity
• Continually refine your strategy and
optimize results by applying what you
learn to future campaigns