If you're considering starting a blog to promote your business or have tried and struggled with blogging, then this Blogging for Business webinar will be extremely valuable to you.
After watching this webinar, you will learn:
You'll understand the three ways blogging can benefit any business.
You'll learn how to plan and prepare to launch a successful blog by understanding the balance between quantity and consistency and learning tricks for generating a consistent stream of article ideas.
You'll discover powerful tips for writing effective blog posts that will attract readers and keep them coming back for more.
You'll learn how to promote your blog across the web and build a loyal audience.
14. Plan:
Bolting On
www
yourcompany
com
This is your “Google ID”
blog.yourcompany.com
✔
www.yourcompany.com/blog
✔
yourcompany.wordpress.com
✗
www.yourcompanyblog.com
✗
Don’t split your efforts!
32. Publish:
Writing
“The effects of the bush fires could be seen thousands
of kilometers away and disrupted businesses across
Victoria. At Melbourne Airport, flights schedules were
disrupted and normal operation was difficult due to low
visibility and choking effects of smoke.”
“The effects of the bush
fires were felt far beyond
affected areas.”
Photo used under Creative Commons license courtesy of Rusty Stewart (rustystewart) on Flickr
Pictures
42. Wrap-Up
Planning:
When you fail to plan, you plan to fail!
Publishing:
Invest evenly in writing, title and
images.
Promoting:
Settle in for a long journey!!
The first and most egregious mistake I see companies make in social media is that they get talked into employing social media tactics without an Internet marketing strategy. This means understanding how the entire web presence will be used in pursuit of the ultimate goal; gaining customers. The website, search engine optimization and social media strategies must all be aligned and compliment one another before tactics can be considered.
According to a report from Pingdom.com, 52 out of the Technorati Top 100 blogs use WordPress as their platform of choice, up from 48 blogs last year. Four years ago, that number stood at 32.