This is a slide presentation from a TV training class conducted by Austin Petersen, editor of The Libertarian Republic and Chief Executive Officer of Stonegait LLC. This class is to teach people how to get booked on television news, and how to act when they are on.

1. The Politics of #WINNING!The Politics of #WINNING!The Politics of #WINNING!The Politics of #WINNING!
How to get on TVHow to get on TV
Tweet this talkTweet this talk
@the_producer14@the_producer14
www.facebook.com/producerpetersenwww.facebook.com/producerpetersen
www.stonegaitpictures.comwww.stonegaitpictures.com
And lookAnd look
hot whenhot when
you’re on!you’re on!

2. Wondering how to #WIN?Wondering how to #WIN?

3. • Coordinates all aspect of Production
• Pitches stories, books guests, builds packets
• Coordinates satellites, travel, camera crews
• Works with graphics to create charts, polls
• Writes intro’s, banners, lower thirds
• Balance talent & creative personalities

4. FreedomWatch 5/13/2011FreedomWatch 5/13/2011
The Control RoomThe Control RoomThe Control RoomThe Control Room

5. How to get in the RundownHow to get in the RundownHow to get in the RundownHow to get in the Rundown
• Producers arrive 8-12 hrs ahead of timeProducers arrive 8-12 hrs ahead of time
• Six Segments in a showSix Segments in a show
• What’s their schedule? Best time to call?What’s their schedule? Best time to call?
• Don’t be boringDon’t be boring
• Send a video of yourselfSend a video of yourself
• Send pitch email with photoSend pitch email with photo
• Give yourself a titleGive yourself a title
• Try, try againTry, try again

6. How to act on cameraHow to act on camera
• Be EnergeticBe Energetic
• Be OutspokenBe Outspoken
• Be Informed on the issueBe Informed on the issue
• Be Ready with talking pointsBe Ready with talking points
• Cut in on other guests!Cut in on other guests!
• Try not to cut off your hostTry not to cut off your host

7. Do’s & Don’ts of TVDo’s & Don’ts of TV
• Do: Wear a nice shiny tie, or bold colored outfit. HD means every detail is picked up!Do: Wear a nice shiny tie, or bold colored outfit. HD means every detail is picked up!
• Do: Bring your sense of humor. And remember, brevity is the soul of wit.Do: Bring your sense of humor. And remember, brevity is the soul of wit.
• Don’t: Let your attacks on opponents mark you as possibly insane. Producers are always onDon’t: Let your attacks on opponents mark you as possibly insane. Producers are always on
the hunt for crazy.the hunt for crazy.
• Do: Consistently publish your POV on major topics on a daily basis.Do: Consistently publish your POV on major topics on a daily basis.
• Don’t: Wear an outfit that is out of “character” for you. (OWS, Tea Partiers, Think Tankers)Don’t: Wear an outfit that is out of “character” for you. (OWS, Tea Partiers, Think Tankers)
• Do: Follow up with the Producer the day of the interview to confirm everything is a go.Do: Follow up with the Producer the day of the interview to confirm everything is a go.
• Don’t: Ever, ever, EVER arrive late. You will never be invited again.Don’t: Ever, ever, EVER arrive late. You will never be invited again.
• Do: Send the producer your POV on a major topic right when they arrive at the station forDo: Send the producer your POV on a major topic right when they arrive at the station for
their shift so you’re first thing in their mind.their shift so you’re first thing in their mind.
• Don’t: Send them large attachments, or emails in all CAPS.Don’t: Send them large attachments, or emails in all CAPS.
• Do: Manage your online profileDo: Manage your online profile
• Do: Remember that if you’re unknown, but have a huge amount of Facebook and TwitterDo: Remember that if you’re unknown, but have a huge amount of Facebook and Twitter
followers, it will lend you credibility.followers, it will lend you credibility.
• Don’t: Seem desperate. The psychology should be that they think they need you more thanDon’t: Seem desperate. The psychology should be that they think they need you more than
you need them. You have a big story and a unique POV.you need them. You have a big story and a unique POV.
• Don’t: Threaten to protest outside their studio if you don’t get coverage. If you’reDon’t: Threaten to protest outside their studio if you don’t get coverage. If you’re
not part of the story that is most often YOUR fault.not part of the story that is most often YOUR fault.

8. How to take a good photoHow to take a good photo
• Look at great photos of other people andLook at great photos of other people and
candidates and copy themcandidates and copy them
• Lighting comes from the frontLighting comes from the front
• Stick your chin outStick your chin out
• Use a tripod and hold camera stillUse a tripod and hold camera still

9. Making Good VideosMaking Good Videos
• Well lit
• Good audio
• Strong script
• Strong headline
• Strong background
• Strong wardrobe
• Strong performance
• Commitment to professionalism
• Diligence throughout production

10. Making Good VideosMaking Good Videos
• Well lit
• Good audio
• Strong script
• Strong headline
• Strong background
• Strong wardrobe
• Strong performance
• Commitment to professionalism
• Diligence throughout production