3. Research purpose
-Thesis
statement
To analyze the waiting lines during weekends at the subway located at
Wal-Mart, in order to find a more efficient way to serve the customer so
they can save time and therefore accomplish customer satisfaction.
-Researcher stance
Identify the main characteristics of the waiting lines at subway.
Identify things to improve in order to achieve customer satisfaction.
5. Methodology
-
Qualitative
On site observation
Takes notes on:
Elements to make waiting environment more comfortable.
Weakness of waiting in line and the ordering – buying process.
Customers’ interaction during the service delivery process.
6. Cost / benefits of design
-
Cost:
Low
Hire staff to hand out the questionnaires.
Hire staff to conduct the interviews.
-Benefits:
The results can be used to implement a solution right away.
Location:
-Subway
9. Safeguards
Information will only be shared with Subway executives.
Confidentiality of respondents.
Questionnaires will not ask for personal information.