Members :
Yeo Kai Wen
Audrey Ting
Chow Kah Yien
Lim Zi Shan

VOMITSPAWN HOTEL
You can check in…
But you may never check out …!

Business Background
Located in Bukit Bintang, Kuala Lumpur
Excitement
Hotel and Restaurant Services
Fun and Enjoyment

VOMITSPAWN HOTEL LOCATION MAP

WHY?
WE ARE THE ONLY ONE
TEENAGER LIKES HORROR GAIN INCOME
TO TRY SOMETHING NEW

Our targeted customers are young adults who have just entered the society and
foreigners that visit to KL.
We know that the customers that needs awesome services at a
reasonable price.
The market has seen growth in services such as restaurants and hotels
by 6% which has lead to an increase 5% this year and a forecast
growth of 6% in next year.
5%
Market Analysis

Our competitors Hotel Maison Boutique

STRENGTH AND WEAKNESS
Hotel Maison Boutique
Strength
● Provide various themes of room
● Staffs are friendly and helpful
Weakness
● Area is still under development
● There’s no parking lot provided
● Hotel is quite far from monorail

Escape Room
Strength
● Provide different mysteries-solving rooms
● Has franchise all over the world
Weakness
● Price is quite high for students
● Facilities are hard to maintain

Marketing Strategies

★ Our rooms are decorated with horror themes ★ Our employees are dressed up as zombies
★ Provide services such as pulling pranks
VOMITSPAWN HOTEL

Hospital Restaurant

Sales Strategy
❖ Online Discount
❖ Cross Promotion
❖ Travel Agents

Pricing
Prices of our hotel rooms :
● Standard room - RM300 per night
● Superior room - RM350 per night
● Deluxe room - RM400 per night
( Breakfast Included )

Advertising & Promotional Activities
Utilize Social Media to Engage Patrons Offer Deals Through Group Buying Platforms

MANAGEMENT STRATEGIES

Business Legal Structure
● Limited Liability Partnership (LLP)
Hmm, what is
partnership ?

Partnership :
- the business involve at least 2 or more owners (or partners)
- share management and profit

Why LLP ?

Reason adopting this structure :
1. Liability Protection
2. Tax Advantages
3. Flexibility

Role of each members :
General Manager - Zi Shan Auditor - Chow
Director Food & Beverage - Audrey Resident Manager - Carmen

VOMITSPAWN

Director of Sales & Marketing Department
Carry out the business development activities by operating ,researching and developing marketing
opportunities.

Director of Chief Engineer
● To ensure the project completion in an efficient manner
● Manage each phase of the installation, equipment maintenance or service development.

Resident Manager
● To operate the staffs
● Assure proper maintenance of the hotel and restaurants.
● Plan business strategies, market portfolios, pricing and open up new markets.

Controller
● To assist the finance & accounting information and also forms of tax
compliance needs
● Review & approve the budgets and projections needs

Human Resources Director
● To monitor the performances of the staffs
● To train and develop the staffs to enhance their performance
● and make sure it achieve business aim

Director of Food and beverages
● Manage kitchen personnel and food planning in hotel & restaurant

FINANCIAL
PLAN

FUND
Bank Loan
RM 50,000,000
Owner’s
Capital
Zi Shan
RM 5,000,000
Chow
RM 5,000,000
Audrey
RM 5,000,000
Carmen
RM 5,000,000

Start Up Expenses
Items Cost (RM)
Building 29 mil
Material/Furniture 9.8 mil
Restaurant Utility 1.2 mil
Labor 10 mil
TOTAL 49 mil

Annual Expenses
Items Cost (RM)
Marketing and advertising 3 mil
Utility 10mil
Salary 8mil
Total 21mil

Sales Forecast
Year 1st year 2nd year 3rd year
Rooms 9 mil 11 mil 14 mil
Restaurant 6 mil 7 mil 8 mil
Total Sales 15 mil 18 mil 22mil

Months Profit
January 3500
February 24000
March 27000
April 19000
May 18000
June 15000
July 5000
August 6500
September 7900
October 9000
November 19000
December 25000
Forecasted Monthly Profit

Forecasted Profit for first three
year
Year 1st year 2nd year 3rd year
Sales 15 mil 18 mil 22mil
Expenses 5 mil 5 mil 5 mil
Net Profit 10mil 13mil 17mil

Profit and Loss
Revenue - Expenses= Profit
100% 60% 40%(5% each)

References:
1. Scott, S. (n.d.). Limited Liability Partnership Advantages & Disadvantages. Retrieved March 22, 2015, from
http://smallbusiness.chron.com/limited-liability-partnership-advantages-disadvantages-4429.html
2. Choose a legal structure for your business. (n.d.). Retrieved March 22, 2015, from https://www.gov.uk/business-
legal-structures/business-partnership
3. Jane, A. (2015). 5 Effective Ways to Promote Your Hotel, Restaurant or Bar. YFS Magazine, Single page.
Retrieved from http://yfsmagazine.com/2013/10/08/5-effective-ways-to-promote-your-hotel-restaurant-or-bar/
4. John, W. (2015). The Organization of a Lodging Establishment (1st ed., pp. Page 4 and 5). New York.
Retrieved from http://media.johnwiley.com.au/product_data/excerpt/78/EHEP0004/EHEP000478.pdf
5. Robert, M. (2015). Sales Strategies for Hotels. Demand Media, Single Page. Retrieved from
http://smallbusiness.chron.com/sales-strategies-hotels-55910.html
6. Stephen, F. (2015). Hotel Management (p. Single Page). Austin.