Berluti is a luxury brand founded in 1895 in Paris by Alessandro Berluti as a bespoke shoemaker. It was acquired by LVMH in 1993. Known for its craftsmanship and timeless designs, Berluti uses pure, black and white graphic design and stamps or labels to identify its products. It has expanded from men's shoes and accessories to include a menswear line. While known for its expertise, Berluti could improve its online personalization services and target younger customers to highlight customization options.